Consumer Insights Archives - MarketGenics https://marketgenics.co/tag/consumer-insights/ Best Market Research Company Thu, 28 Nov 2024 08:10:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://marketgenics.co/wp-content/uploads/2021/01/icon.png Consumer Insights Archives - MarketGenics https://marketgenics.co/tag/consumer-insights/ 32 32 Unlock consumer insights for launch https://marketgenics.co/2024/11/unlock-consumer-insights-for-launch/ https://marketgenics.co/2024/11/unlock-consumer-insights-for-launch/#respond Thu, 28 Nov 2024 08:00:53 +0000 https://marketgenics.co/?p=13648 A Sweet Success: How MarketGenics India Helped Unlock Consumer Insights for a “Dates” Brand Launch Unveiling Key Consumer Insights for a Successful Date Brand Launch Introduction In a dynamic and evolving market like dry fruits, dates have emerged as a favorite among health-conscious consumers. With their rich taste, nutritional benefits, and versatility, dates are more than just a snack; they are a lifestyle choice. Understanding this, our client approached MarketGenics India Pvt. Ltd. to conduct a comprehensive Consumer Usage and Attitude Research Study to assess the market potential for their new date brand in Bangalore. The Goal Our client aimed to explore: Consumer preferences and perceptions of dates. Purchase motivations and usage patterns. Key attributes like taste, texture, packaging, and price sensitivity. Market opportunities to differentiate their brand from competitors like Lion, Happilo and others. How MarketGenics Conducted the Study MarketGenics India employed a strategic, multi-phase research approach: 1. In-Depth Consumer Insights Through detailed interviews and surveys, MarketGenics explored consumers’ daily routines, dietary habits, and perceptions of dates. The findings revealed that: Health benefits and convenience drive date consumption. Dates are often consumed daily, especially as morning snacks or post-gym energy boosters. Consumers appreciate dates for their natural sweetness, soft texture, and nutritional value (rich in iron and fiber). 2. Competitive Landscape Analysis The study highlighted strong competition from established brands like Lion and others. 3. Purchase Behavior and Preferences MarketGenics identified critical factors influencing purchase decisions: Price: Consumers were willing to pay ₹200–₹250 for regular dates and up to ₹800 for premium varieties. Packaging: Transparent, airtight, and durable packaging was a priority. Unique shapes like square or heart-shaped tins and resealable pouches appealed to buyers. Promotions: Discounts, trial packs, and “Buy One, Get One” offers were highly effective in driving purchases. 4. Brand Awareness and Recommendations Consumers were open to trying new brands if they offered: Appealing quality, freshness, and balanced sweetness. Competitive pricing in the range of ₹200–₹400 for a 500g pack. Innovative packaging and clear nutritional labeling. Key Findings and Recommendations MarketGenics provided actionable insights to the client, emphasizing: Product Quality: Focus on freshness, softness, and a naturally sweet taste to meet consumer expectations. Packaging Innovation: Use premium, durable, and resealable packaging to enhance shelf life and convenience. Promotional Strategies: Leverage free samples, discounts, and seasonal offers to encourage trial and build brand loyalty. Retail Presence: Ensure a strong presence both online and offline through platforms like Blinkit, Zepto, and local supermarkets. Conclusion Thanks to the in-depth research conducted by MarketGenics India, the client is now well-positioned to enter the competitive dates market with a product that aligns with consumer needs and preferences. By focusing on quality, innovative packaging, and strategic promotions, the client’s brand can carve a niche for itself and capture the hearts—and taste buds—of health-conscious consumers in Bangalore. MarketGenics India’s expertise in consumer insights and strategic analysis continues to empower brands to make data-driven decisions, ensuring successful product launches in dynamic markets.

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A Sweet Success:
How MarketGenics India Helped Unlock Consumer Insights
for a "Dates" Brand Launch

Unveiling Key Consumer Insights for a Successful Date Brand Launch

Introduction

In a dynamic and evolving market like dry fruits, dates have emerged as a favorite among health-conscious consumers. With their rich taste, nutritional benefits, and versatility, dates are more than just a snack; they are a lifestyle choice. Understanding this, our client approached MarketGenics India Pvt. Ltd. to conduct a comprehensive Consumer Usage and Attitude Research Study to assess the market potential for their new date brand in Bangalore.

The Goal

Our client aimed to explore:

  • Consumer preferences and perceptions of dates.
  • Purchase motivations and usage patterns.
  • Key attributes like taste, texture, packaging, and price sensitivity.
  • Market opportunities to differentiate their brand from competitors like Lion, Happilo and others.

How MarketGenics Conducted the Study

Unlock consumer insights for launch

MarketGenics India employed a strategic, multi-phase research approach:

1. In-Depth Consumer Insights

Through detailed interviews and surveys, MarketGenics explored consumers’ daily routines, dietary habits, and perceptions of dates. The findings revealed that:

  • Health benefits and convenience drive date consumption.
  • Dates are often consumed daily, especially as morning snacks or post-gym energy boosters.
  • Consumers appreciate dates for their natural sweetness, soft texture, and nutritional value (rich in iron and fiber).

2. Competitive Landscape Analysis

The study highlighted strong competition from established brands like Lion and others.

3. Purchase Behavior and Preferences

MarketGenics identified critical factors influencing purchase decisions:

  • Price: Consumers were willing to pay ₹200–₹250 for regular dates and up to ₹800 for premium varieties.
  • Packaging: Transparent, airtight, and durable packaging was a priority. Unique shapes like square or heart-shaped tins and resealable pouches appealed to buyers.
  • Promotions: Discounts, trial packs, and “Buy One, Get One” offers were highly effective in driving purchases.

4. Brand Awareness and Recommendations

Consumers were open to trying new brands if they offered:

  • Appealing quality, freshness, and balanced sweetness.
  • Competitive pricing in the range of ₹200–₹400 for a 500g pack.
  • Innovative packaging and clear nutritional labeling.

Key Findings and Recommendations

MarketGenics provided actionable insights to the client, emphasizing:

  • Product Quality: Focus on freshness, softness, and a naturally sweet taste to meet consumer expectations.
  • Packaging Innovation: Use premium, durable, and resealable packaging to enhance shelf life and convenience.
  • Promotional Strategies: Leverage free samples, discounts, and seasonal offers to encourage trial and build brand loyalty.
  • Retail Presence: Ensure a strong presence both online and offline through platforms like Blinkit, Zepto, and local supermarkets.

Conclusion

Thanks to the in-depth research conducted by MarketGenics India, the client is now well-positioned to enter the competitive dates market with a product that aligns with consumer needs and preferences. By focusing on quality, innovative packaging, and strategic promotions, the client’s brand can carve a niche for itself and capture the hearts—and taste buds—of health-conscious consumers in Bangalore.

MarketGenics India’s expertise in consumer insights and strategic analysis continues to empower brands to make data-driven decisions, ensuring successful product launches in dynamic markets.

The post Unlock consumer insights for launch appeared first on MarketGenics.

]]> https://marketgenics.co/2024/11/unlock-consumer-insights-for-launch/feed/ 0 Understanding Customer Experience for a Leading Cosmetic Brand https://marketgenics.co/2024/03/end-to-end-qualitative-research-for-a-cosmetic-brand/ Tue, 19 Mar 2024 07:20:45 +0000 http://marketgenics.co/?p=3173 Understanding Customer Experience for a Leading Cosmetic Brand A Qualitative Analysis of a Prestigious Cosmetic Brand In the ever-changing beauty and skincare sector, understanding the consumer experience is critical for firms looking to keep a competitive edge. With consumer tastes continuously altering, firms must keep in sync with their customers’ wants and wishes. To address this, Team MarketGenics undertook a comprehensive qualitative research study on a well-known cosmetic brand. This blog presents our research findings and insights, providing an in-depth look at the attitudes, quality standards, and positioning of the brand’s offers. Objective: Unveiling Consumer Interaction with Beauty Products The major goal of our qualitative research was to obtain a thorough understanding of how people interact with the brand’s wide product line, which included skincare, hair care, bath and body, and fragrances. Our goal was to investigate not only the practical use of these things, but also the emotional and perceptual experiences that go with them. Target Audience To achieve this objective, we sought to connect with users of the sub-brand across three key locations: Delhi, Noida, and Gurugram. Our focus was on females aged 18 to 55 years, ensuring a comprehensive representation of the target demographic. With a total of 24 respondents, comprising 8 individuals from each location, we aimed to capture diverse perspectives within a one-week timeframe, from interview to final report submission. Success Story  We met the client’s requirements with accuracy and efficiency, effectively completing the assignment despite the short deadline. Every respondent’s comment was carefully recorded, which gave us important information about how they felt about the brand’s offerings. Our involvement extended to every aspect of the research process, including respondent selection, questionnaire design, moderation, transcription, and the creation of the final market research report. The seamless coordination and dedication of our team ensured that the project was completed on time and to the highest standards. Findings: Comprehensive Analysis and Strategic Insights Our experts carried out a full competition mapping exercise, thoroughly analysing the responses collected from participants. This investigation entailed assessing consumer sentiments toward the brand’s items, comparing quality to industry norms, and thoroughly investigating the brand’s positioning efforts. The findings of this investigation were gathered into a detailed report that included practical recommendations for improving the brand’s market visibility and customer happiness. Conclusion: Navigating the Competitive Beauty Landscape In conclusion, our qualitative study into the world of this prestigious cosmetic brand yielded critical insights for strategic planning and informed decision-making. Brands can successfully traverse the beauty industry’s competitive terrain by developing a thorough understanding of customer experiences, emotions, and market dynamics. This strategy not only ensures long-term success, but it also develops consumer loyalty. At MarketGenics, we think that understanding the customer is critical to driving development and innovation. Through careful research and analysis, we assist brands in connecting with their audiences, refining their offers, and achieving their business objectives.

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Understanding Customer Experience
for a Leading Cosmetic Brand

A Qualitative Analysis of a Prestigious Cosmetic Brand

In the ever-changing beauty and skincare sector, understanding the consumer experience is critical for firms looking to keep a competitive edge. With consumer tastes continuously altering, firms must keep in sync with their customers’ wants and wishes. To address this, Team MarketGenics undertook a comprehensive qualitative research study on a well-known cosmetic brand. This blog presents our research findings and insights, providing an in-depth look at the attitudes, quality standards, and positioning of the brand’s offers.

Objective: Unveiling Consumer Interaction with Beauty Products

The major goal of our qualitative research was to obtain a thorough understanding of how people interact with the brand’s wide product line, which included skincare, hair care, bath and body, and fragrances. Our goal was to investigate not only the practical use of these things, but also the emotional and perceptual experiences that go with them.

Target Audience

To achieve this objective, we sought to connect with users of the sub-brand across three key locations: Delhi, Noida, and Gurugram. Our focus was on females aged 18 to 55 years, ensuring a comprehensive representation of the target demographic. With a total of 24 respondents, comprising 8 individuals from each location, we aimed to capture diverse perspectives within a one-week timeframe, from interview to final report submission.

Unveiling Customer Experience

Success Story

 We met the client’s requirements with accuracy and efficiency, effectively completing the assignment despite the short deadline. Every respondent’s comment was carefully recorded, which gave us important information about how they felt about the brand’s offerings. Our involvement extended to every aspect of the research process, including respondent selection, questionnaire design, moderation, transcription, and the creation of the final market research report. The seamless coordination and dedication of our team ensured that the project was completed on time and to the highest standards.

Findings: Comprehensive Analysis and Strategic Insights

Our experts carried out a full competition mapping exercise, thoroughly analysing the responses collected from participants. This investigation entailed assessing consumer sentiments toward the brand’s items, comparing quality to industry norms, and thoroughly investigating the brand’s positioning efforts. The findings of this investigation were gathered into a detailed report that included practical recommendations for improving the brand’s market visibility and customer happiness.

Conclusion: Navigating the Competitive Beauty Landscape

In conclusion, our qualitative study into the world of this prestigious cosmetic brand yielded critical insights for strategic planning and informed decision-making. Brands can successfully traverse the beauty industry’s competitive terrain by developing a thorough understanding of customer experiences, emotions, and market dynamics. This strategy not only ensures long-term success, but it also develops consumer loyalty.

At MarketGenics, we think that understanding the customer is critical to driving development and innovation. Through careful research and analysis, we assist brands in connecting with their audiences, refining their offers, and achieving their business objectives.

The post Understanding Customer Experience for a Leading Cosmetic Brand appeared first on MarketGenics.

]]> Chocolates Tasting Survey for a New Chocolate Launch: Face to Face Interview Research Method https://marketgenics.co/2020/12/chocolates-tasting-survey-face-to-face-interview-research-method/ Mon, 07 Dec 2020 05:43:48 +0000 http://homelancing.co/?p=1162 Chocolates Tasting Survey: A Comprehensive Study by MarketGenics Chocolates Tasting Survey: A Comprehensive Study by MarketGenics Objective of the Study The Chocolates Tasting Survey aimed to evaluate four chocolate variants, including a new one, by gathering honest feedback from respondents. The goal was to determine if the new variant received favorable feedback prior to its launch. Target Audience Criteria Socio-economic Class: A Age Range: 13-35 years Consumer Split: 50% current consumers of the client’s brand, 50% consumers of other brands Total Respondents: 150 Locations: Hyderabad and Pune Gender: Both males and females Research Methodology MarketGenics employed a face-to-face/in-depth interview method for this survey. The research was conducted as follows: Selection of Respondents: Team leaders in Pune and Hyderabad selected the right respondents fitting the target criteria. Each respondent received sample packets of the client’s chocolates and other brands for tasting before the interview. Interview Process: After tasting, respondents answered a questionnaire prepared by MarketGenics, considering the taste, appeal, aftertaste, mouthfeel, purchase intent, and other relevant factors. Interviews were conducted face-to-face via Zoom, with responses meticulously recorded. Data Compilation: All responses were compiled into a comprehensive report. The final report was delivered to the client within 5 days. How It Helped the Client The survey provided the client with crucial insights into consumer preferences and perceptions of the new chocolate variant. By understanding the strengths and areas for improvement, the client was able to make informed decisions about the product launch, marketing strategies, and potential product modifications. MarketGenics’ Expertise MarketGenics is renowned for its expertise in conducting in-depth market research studies. With a methodical approach, skilled team, and extensive experience, MarketGenics ensures accurate and reliable data collection and analysis. Their ability to deliver actionable insights within tight deadlines makes them a preferred partner for businesses looking to understand their market better and make data-driven decisions. Conclusion This project was completed successfully within the stipulated timeframe, providing the client with valuable insights into the consumer reception of the new chocolate variant. MarketGenics’ methodical approach ensured accurate and reliable data, aiding the client’s decision-making process for the new product launch

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Chocolates Tasting Survey: A Comprehensive Study by MarketGenics

Chocolates Tasting Survey: A Comprehensive Study by MarketGenics

Objective of the Study

The Chocolates Tasting Survey aimed to evaluate four chocolate variants, including a new one, by gathering honest feedback from respondents. The goal was to determine if the new variant received favorable feedback prior to its launch.

Target Audience Criteria

  • Socio-economic Class: A
  • Age Range: 13-35 years
  • Consumer Split: 50% current consumers of the client’s brand, 50% consumers of other brands
  • Total Respondents: 150
  • Locations: Hyderabad and Pune
  • Gender: Both males and females

Chocolate Tasting Survey

Research Methodology

MarketGenics employed a face-to-face/in-depth interview method for this survey. The research was conducted as follows:

  1. Selection of Respondents:

    • Team leaders in Pune and Hyderabad selected the right respondents fitting the target criteria.
    • Each respondent received sample packets of the client’s chocolates and other brands for tasting before the interview.

  2. Interview Process:

    • After tasting, respondents answered a questionnaire prepared by MarketGenics, considering the taste, appeal, aftertaste, mouthfeel, purchase intent, and other relevant factors.
    • Interviews were conducted face-to-face via Zoom, with responses meticulously recorded.

  3. Data Compilation:

    • All responses were compiled into a comprehensive report.
    • The final report was delivered to the client within 5 days.

How It Helped the Client

The survey provided the client with crucial insights into consumer preferences and perceptions of the new chocolate variant. By understanding the strengths and areas for improvement, the client was able to make informed decisions about the product launch, marketing strategies, and potential product modifications.

MarketGenics’ Expertise

MarketGenics is renowned for its expertise in conducting in-depth market research studies. With a methodical approach, skilled team, and extensive experience, MarketGenics ensures accurate and reliable data collection and analysis. Their ability to deliver actionable insights within tight deadlines makes them a preferred partner for businesses looking to understand their market better and make data-driven decisions.

Conclusion

This project was completed successfully within the stipulated timeframe, providing the client with valuable insights into the consumer reception of the new chocolate variant. MarketGenics’ methodical approach ensured accurate and reliable data, aiding the client’s decision-making process for the new product launch

The post Chocolates Tasting Survey for a New Chocolate Launch: Face to Face Interview Research Method appeared first on MarketGenics.

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