Product Test Archives - MarketGenics http://marketgenics.co/tag/product-test/ Best Market Research Company Fri, 15 Nov 2024 06:39:24 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://marketgenics.co/wp-content/uploads/2021/01/icon.png Product Test Archives - MarketGenics http://marketgenics.co/tag/product-test/ 32 32 Product Test: Two Bowl Test for a Reputed Dog Food Brand https://marketgenics.co/2024/11/product-test-two-bowl-test-for-a-reputed-dog-food-brand/ Fri, 15 Nov 2024 06:29:00 +0000 https://marketgenics.co/?p=13603 Discover how MarketGenics.co conducted a Two Bowl Test for a leading dog food brand, evaluating pet preferences and gathering valuable feedback from pet owners

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Product Test: Two Bowl Test for a
Reputed Dog Food Brand

Enhancing Pet Nutrition: Insights from a Two Bowl Product Test for a Leading Dog Food Brand

With a growing number of pet owners in India, pet owners are increasingly concerned about the health and nutrition of their animals. Recognizing this trend, a reputed dog food brand with a mission to raise the nutritional standards of pets in India collaborated with MarketGenics.co to conduct a two-bowl test. The objective of the test was to evaluate new product formulations. Leveraging this insight, the brand’s products must meet the highest standards of animal satisfaction and owner approval.

Product Test - Two Bowl Test

Brand Mission

The brand’s focus on scientific formulations, natural ingredients and transparency highlights its commitment to improving pet health and welfare. By making high-quality pet food more accessible, the brand aims to strengthen the bond between pets and owners, making mealtimes not just about nutrition but also about joy and connection.

Objective of the study

MarketGenics.co worked closely with the client to design and conduct a study with the following objectives:

  • Assess Pet Preference: Understand the food preferences of pet dogs when presented with two food options simultaneously.
  • Collect feedback from pet owners: Gather valuable insights from pet owners about their pets’ behavior, enthusiasm and acceptance of food options.
  • Compare pet profiles: Determine if there are differences in preferences based on pet profiles (breed, size, eating habits etc.).

Methodology

The two-bowl test (product test) was conducted in Hyderabad on a carefully selected group of 30 pet dogs. The study was designed to minimize bias and ensure reliable results.

Preparation and Approval

  • Pet owners were informed of the design and objective of the test.
  • It was approved to offer food samples to pets as their first meal of the day to allow for a fair assessment of appetite and preference.

Step by Step implementation

Offering samples A and B

  • On the first day, samples A and B were offered to each dog simultaneously in two separate bowls.
  • Observations such as which sample was preferred, how much was consumed and how enthusiastic the pet was were recorded.
  • Feedback from owners regarding their pets’ behavior, such as excitement or hesitation, was also noted.

Offering samples C and D

  • After a two-day break to allow the pets to acclimate, samples C and D were offered using the same protocol.
  • Data on owner preference, intake and observations were again collected.

Data Collection and Analysis

Feedback collected included:

  • Food Intake: The amount consumed by each sample.
  • Preference Patterns: Which sample was chosen first and whether it was consumed completely.
  • Owner Insights: Additional observations regarding the pets’ excitement, digestion and well-being.

Key Findings

  • Strong Preferences Observed: The majority of dogs showed clear preferences between the food options, with certain compositions eliciting more enthusiasm.
  • Impact of Natural Ingredients: Samples containing high levels of natural ingredients received positive feedback from both pets and their owners.
  • Different Preferences for Different Profiles: Differences in preferences have been observed across different breeds and sizes. Smaller dog breeds seem to be more picky, while larger breeds showed consistent enthusiasm across all samples.
  • Positive Feedback from Owners: Pet owners appreciated the transparency of the test and provided insightful comments about their pets’ behavior after meals.

Conclusion

The two-bowl test enabled the brand to gain key insights into pet preferences, enabling them to refine recipes and tailor products to suit the needs of their furry customers.  At MarketGenics.co, we specialize in developing and running customized product tests to help brands make informed decisions. Whether it’s pet food or human food, our methods are tailored to deliver actionable insights.

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]]> Product Test – Noodles of a Reputed Brand vs. Competition https://marketgenics.co/2024/08/product-test-noodles-of-a-reputed-brand-vs-competition/ Wed, 07 Aug 2024 09:04:05 +0000 https://marketgenics.co/?p=13198 Product Test – Noodles of a Reputed Brand vs. Competition Unveiling Consumer Preferences: A Comprehensive Noodles Product Test – CLT in a Home Placement Format In today’s competitive food business, understanding consumer preferences is critical for brands looking to stay ahead. MarketGenics recently conducted a comprehensive product test to acquire a better understanding of consumer behavior, particularly with regard to noodles of a reputed brand, which are a household staple. This exam used a Central Location exam (CLT) in a Home Placement format to ensure that the information acquired was trustworthy and representative of real-world experiences. Here’s a closer look at how we carried out this experiment:   Why use CLT in a home placement format? The Central Location Test (CLT) is a well-known way of getting instant consumer input in a controlled setting. However, when combined with a Home Placement approach, it provides for a more authentic review, especially when the product needs to be cooked and served. This method not only captures the initial reactions but also offers more information about how the product functions in a real-world situation, where consumers make judgments based on their unique tastes and daily routines. Target Demographics: Ensuring a Representative Sample To ensure our findings were representative, we carefully selected a diverse group of 200 participants, consisting of both males and females aged 18 to 35 years. These participants came from socio-economic classes A and B (SEC A/B), reflecting a wide range of consumer profiles. This demographic is particularly relevant as it includes the key decision-makers/consumers in household purchases, especially for grocery items like noodles. The product test was conducted in varied centers of Delhi and Bangalore. Creating a Real-Life Testing Environment For the Home Placement component of the test, we created an appropriate kitchen condition. This allowed our staff to prepare the noodles and serve it to the consumers hot as they would in their daily lives. We assured that the feedback we received was genuine and reflective of the product’s performance in a typical household environment. Methodology: Monadic Sequential & Blind Format To avoid potential biases and ensure that feedback was exclusively focused on the product’s attributes, we used a Monadic Sequential method. This method had participants evaluate each noodle product one at a time, in a random order. Importantly, the test was conducted in a blind format, which meant that participants were unaware of the brand identities during the evaluation. This method is crucial for removing brand bias and ensuring that feedback focuses solely on taste, texture, scent, and overall satisfaction. Qualitative Insights Through In-Depth Interviews After the tasting, our researchers conducted Qualitative Semi-structured Interviews with the participants. These interviews gave an opportunity for participants to express their own thoughts and experiences. They evaluated flavor, texture, taste, mouthfeel, aftertaste while comparing the many noodle brands they tried. The semi-structured approach of these interviews allowed us to delve deeply into specific topics while also allowing participants to freely express their ideas. This technique allowed us to acquire a more accurate picture of not only what the participants liked or disliked, but also the reasons for their preferences. Conclusion: Leveraging Insights for Strategic Advantage The qualitative insights gained from the in-depth interviews enabled us to go deeper into the reasons for these preferences, providing our client with actionable data that will help guide their future efforts. At MarketGenics, we believe that such deep consumer insights are vital in assisting brands to make effective decisions in an increasingly competitive industry. Understanding what genuinely matters to consumers allows firms to better customize their offerings to market demands and stay ahead of the competition. If you’d like to learn more about how MarketGenics can help your brand with similar in-depth customer research, please contact us. Our team is available to help you make strategic decisions using data-driven insights. https://youtu.be/aH9Wnkfld1Q?si=Ptkk-yKE8xFLvhYK

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Product Test -
Noodles of a
Reputed Brand vs. Competition

Unveiling Consumer Preferences: A Comprehensive Noodles Product Test - CLT in a Home Placement Format

In today’s competitive food business, understanding consumer preferences is critical for brands looking to stay ahead. MarketGenics recently conducted a comprehensive product test to acquire a better understanding of consumer behavior, particularly with regard to noodles of a reputed brand, which are a household staple. This exam used a Central Location exam (CLT) in a Home Placement format to ensure that the information acquired was trustworthy and representative of real-world experiences. Here’s a closer look at how we carried out this experiment:

Product Test - Noodles of a Reputed Brand Vs Competition

 

Why use CLT in a home placement format?

The Central Location Test (CLT) is a well-known way of getting instant consumer input in a controlled setting. However, when combined with a Home Placement approach, it provides for a more authentic review, especially when the product needs to be cooked and served. This method not only captures the initial reactions but also offers more information about how the product functions in a real-world situation, where consumers make judgments based on their unique tastes and daily routines.

Target Demographics: Ensuring a Representative Sample

To ensure our findings were representative, we carefully selected a diverse group of 200 participants, consisting of both males and females aged 18 to 35 years. These participants came from socio-economic classes A and B (SEC A/B), reflecting a wide range of consumer profiles. This demographic is particularly relevant as it includes the key decision-makers/consumers in household purchases, especially for grocery items like noodles. The product test was conducted in varied centers of Delhi and Bangalore.

Product Test - CLT in a home placement format

Creating a Real-Life Testing Environment

For the Home Placement component of the test, we created an appropriate kitchen condition. This allowed our staff to prepare the noodles and serve it to the consumers hot as they would in their daily lives. We assured that the feedback we received was genuine and reflective of the product’s performance in a typical household environment.

Methodology: Monadic Sequential & Blind Format

To avoid potential biases and ensure that feedback was exclusively focused on the product’s attributes, we used a Monadic Sequential method. This method had participants evaluate each noodle product one at a time, in a random order. Importantly, the test was conducted in a blind format, which meant that participants were unaware of the brand identities during the evaluation. This method is crucial for removing brand bias and ensuring that feedback focuses solely on taste, texture, scent, and overall satisfaction.

Qualitative Insights Through In-Depth Interviews

After the tasting, our researchers conducted Qualitative Semi-structured Interviews with the participants. These interviews gave an opportunity for participants to express their own thoughts and experiences. They evaluated flavor, texture, taste, mouthfeel, aftertaste while comparing the many noodle brands they tried.

The semi-structured approach of these interviews allowed us to delve deeply into specific topics while also allowing participants to freely express their ideas. This technique allowed us to acquire a more accurate picture of not only what the participants liked or disliked, but also the reasons for their preferences.

Conclusion: Leveraging Insights for Strategic Advantage

The qualitative insights gained from the in-depth interviews enabled us to go deeper into the reasons for these preferences, providing our client with actionable data that will help guide their future efforts.

At MarketGenics, we believe that such deep consumer insights are vital in assisting brands to make effective decisions in an increasingly competitive industry. Understanding what genuinely matters to consumers allows firms to better customize their offerings to market demands and stay ahead of the competition.

If you’d like to learn more about how MarketGenics can help your brand with similar in-depth customer research, please contact us. Our team is available to help you make strategic decisions using data-driven insights.

The post Product Test – Noodles of a Reputed Brand vs. Competition appeared first on MarketGenics.

]]> Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand​ https://marketgenics.co/2024/08/unveiling-consumer-preferences-product-test/ Tue, 06 Aug 2024 08:29:06 +0000 https://marketgenics.co/?p=13131 Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand In today’s competitive beauty business, staying ahead involves more than simply innovation; it also necessitates a thorough awareness of consumer tastes and expectations. Recognizing this, a reputable herbal cosmetic manufacturer collaborated with MarketGenics.co to conduct a rigorous product test on four of their most recent offerings: Kojic Serum, Peptide Serum, Deep Hydra Crème, and Facewash. What’s the goal? To guarantee that these products not only meet but exceed consumer expectations, and to identify any areas for improvement if needed. The Objective: Consumer-Centric Product Development The brand, which is known for its commitment to quality and innovation, wanted to assess these products based on physical characteristics, sensory experience, distinctiveness, and purchase intent. The findings would guide their go-to-market plan and determine whether any changes were required to perfect the formulations. Methodology: Monadic Testing Home Placement MarketGenics adopted a Monadic testing approach, allowing each product to be evaluated individually in a blind format. This method was key to ensuring unbiased feedback, as respondents had no preconceived notions influenced by branding or packaging. The products were delivered to the respondents for their feedback before using, while using and after using.  Participants: The product test included 250 females aged 18-45 years living in Tier 1 cities. This demographic was chosen to match the brand’s target market. The Testing Process: The testing process involved participants using the goods at home to simulate real-world usage. The testing was separated into three stages: Before Use: Initial impressions of the product (Packaging, Appearance, Overall opinion on looks, Modernity/design, Spontaneous likes and dislikes) While Using: The application experience, which includes texture, aroma, and simplicity of use. Post-Use: Last thoughts after using the product with a focus on its effectiveness (Skin reaction – dryness, normal, oily; Skin Irritation – redness; Post application feel –  greasy, sticky, heavy, lightweight) and overall appeal. Data collection: After using the product, a structured questionnaire was provided to the respondents post usage of product where in customers ranked each of the products on two scales Unidirectional scale: Participants rated each product on a Likert scale of 1-10, assessing specific attributes like fragrance, texture, and overall satisfaction. Bi-polar Scale: Just-About-Right (JAR) questions were included to provide nuanced insights into whether specific attributes were too much, too little, or just right. Results: A Positive Outlook The input from participants gave a wealth of actionable information. The average Unidirectional scores for all four goods were remarkably high, indicating great consumer approval. The JAR analysis reinforced these findings, showing that minor modifications were required in several qualities, such as lowering the smell level for one of the serums. Overall, the findings were overwhelmingly positive, indicating that these items are ready for market use. No major dislikes observed among respondents across centers for any of the products. Conclusion: A Step Forward for Consumer-Centric Innovation The good outcome of this product test demonstrates the brand’s commitment to providing high-quality beauty items that appeal to consumers. By employing MarketGenics’ consumer research skills, the brand now has the knowledge that no major tweaks need to be done on any of the products. This collaboration not only emphasizes the value of consumer feedback in product creation, but it also establishes a new standard of excellence in the cosmetics business.

The post Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand​ appeared first on MarketGenics.

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Unveiling Consumer Preferences:
MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand

Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand

In today’s competitive beauty business, staying ahead involves more than simply innovation; it also necessitates a thorough awareness of consumer tastes and expectations. Recognizing this, a reputable herbal cosmetic manufacturer collaborated with MarketGenics.co to conduct a rigorous product test on four of their most recent offerings: Kojic Serum, Peptide Serum, Deep Hydra Crème, and Facewash. What’s the goal? To guarantee that these products not only meet but exceed consumer expectations, and to identify any areas for improvement if needed.

The Objective: Consumer-Centric Product Development

The brand, which is known for its commitment to quality and innovation, wanted to assess these products based on physical characteristics, sensory experience, distinctiveness, and purchase intent. The findings would guide their go-to-market plan and determine whether any changes were required to perfect the formulations.

Methodology: Monadic Testing Home Placement

Unveiling Consumer Preferences- MarketGenics Product Test

MarketGenics adopted a Monadic testing approach, allowing each product to be evaluated individually in a blind format. This method was key to ensuring unbiased feedback, as respondents had no preconceived notions influenced by branding or packaging. The products were delivered to the respondents for their feedback before using, while using and after using. 

Participants:

The product test included 250 females aged 18-45 years living in Tier 1 cities. This demographic was chosen to match the brand’s target market.

The Testing Process:

The testing process involved participants using the goods at home to simulate real-world usage. The testing was separated into three stages:

  • Before Use: Initial impressions of the product (Packaging, Appearance, Overall opinion on looks, Modernity/design, Spontaneous likes and dislikes)
  • While Using: The application experience, which includes texture, aroma, and simplicity of use.
  • Post-Use: Last thoughts after using the product with a focus on its effectiveness (Skin reaction – dryness, normal, oily; Skin Irritation – redness; Post application feel –  greasy, sticky, heavy, lightweight) and overall appeal.

Data collection:

After using the product, a structured questionnaire was provided to the respondents post usage of product where in customers ranked each of the products on two scales

  • Unidirectional scale: Participants rated each product on a Likert scale of 1-10, assessing specific attributes like fragrance, texture, and overall satisfaction.
  • Bi-polar Scale: Just-About-Right (JAR) questions were included to provide nuanced insights into whether specific attributes were too much, too little, or just right.

Results: A Positive Outlook

The input from participants gave a wealth of actionable information. The average Unidirectional scores for all four goods were remarkably high, indicating great consumer approval. The JAR analysis reinforced these findings, showing that minor modifications were required in several qualities, such as lowering the smell level for one of the serums.

Overall, the findings were overwhelmingly positive, indicating that these items are ready for market use. No major dislikes observed among respondents across centers for any of the products.

Conclusion: A Step Forward for Consumer-Centric Innovation

The good outcome of this product test demonstrates the brand’s commitment to providing high-quality beauty items that appeal to consumers. By employing MarketGenics’ consumer research skills, the brand now has the knowledge that no major tweaks need to be done on any of the products. This collaboration not only emphasizes the value of consumer feedback in product creation, but it also establishes a new standard of excellence in the cosmetics business.

The post Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand​ appeared first on MarketGenics.

]]> Product Test: Evaluating Skincare Innovations for a Leading Cosmetics Brand https://marketgenics.co/2024/07/product-test-for-a-leading-cosmetics-brand/ Wed, 17 Jul 2024 07:13:48 +0000 https://marketgenics.co/?p=12970 Product Test: Evaluating Skincare Innovations for a Leading Cosmetics Brand MarketGenics’ Success Story: Product Test for a Leading Cosmetics & Skincare Brand Detailed testing and customer feedback are frequently part of the process of producing skincare products of the highest quality. To test four of their skincare products, a leading cosmetics & skincare brand,  known for their commitment to quality, went on a similar journey with MarketGenics. The objective was unambiguous: the products were to be ranked and rated according to customer assessments in order to gather the information needed to make future marketing decisions and refine the products. Objectives of the Product Test The primary objective of this product test research was to assess consumer evaluation in several critical areas: Physical Attributes: How do consumers perceive the look and feel of the product? Sensorial Experience: What is the sensory impact of the product on the user? Uniqueness: How unique is the product compared to others in the market? Purchase Intention: Are consumers willing to buy the product? Ultimately, the study aimed to determine the overall product acceptability (a “Go – No Go” decision) and gather cues for any necessary fine-tuning.  There were 4 products to be tested on the basis on the above parameters. Methodology: Monadic Sequential Evaluation MarketGenics used a robust methodology called Monadic Sequential evaluation approach, which enables the same respondent to test each product separately and provide thorough and objective feedback. Execution of the Study Sampling and Interviews: Sample Size: A total of 140 Quantitative Semi-structured interviews were conducted. Interview Format: All interviews were conducted by MarketGenics’ trained interviewers using an online link in a home test format. Product Distribution: Test Samples: The four skincare products were sent to respondents’ homes for them to use and evaluate over a specified period. Data Collection and Analysis: Respondents provided feedback through structured questionnaires that captured their experiences and opinions on the products’ physical attributes, sensorial impact, uniqueness, and purchase intentions. Findings and Insights Our client gained significant insights into their products from the thorough feedback that was gathered from the respondents. Which products needed more fine-tuning and which were ready for market introduction were disclosed by the data. The methodical methodology made sure the input was trustworthy, actionable, and comprehensive. Conclusion By utilizing their knowledge of consumer behavior and market research, MarketGenics was able to carry out the product test for our cleint with success. Clear, actionable insights that would aid the brand in making decisions regarding their product lineup were obtained thanks to the methodical approach and meticulous implementation. This partnership demonstrated MarketGenics’ dedication to providing top-notch market research services in addition to highlighting the skincare products’ advantages and potential areas for development. By giving companies like this reputed cosmetics & skincare brand, the information they require to meet and surpass customer expectations, MarketGenics has once again shown through this study that they can drive product excellence.

The post Product Test: Evaluating Skincare Innovations for a Leading Cosmetics Brand appeared first on MarketGenics.

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Product Test:
Evaluating Skincare Innovations
for a Leading Cosmetics Brand

MarketGenics' Success Story: Product Test for a Leading Cosmetics & Skincare Brand

Detailed testing and customer feedback are frequently part of the process of producing skincare products of the highest quality. To test four of their skincare products, a leading cosmetics & skincare brand,  known for their commitment to quality, went on a similar journey with MarketGenics. The objective was unambiguous: the products were to be ranked and rated according to customer assessments in order to gather the information needed to make future marketing decisions and refine the products.

Product Test - Cosmetics and SkinCare Brand

Objectives of the Product Test

The primary objective of this product test research was to assess consumer evaluation in several critical areas:

  • Physical Attributes: How do consumers perceive the look and feel of the product?
  • Sensorial Experience: What is the sensory impact of the product on the user?
  • Uniqueness: How unique is the product compared to others in the market?
  • Purchase Intention: Are consumers willing to buy the product?

Ultimately, the study aimed to determine the overall product acceptability (a “Go – No Go” decision) and gather cues for any necessary fine-tuning. 

There were 4 products to be tested on the basis on the above parameters.

Methodology: Monadic Sequential Evaluation

MarketGenics used a robust methodology called Monadic Sequential evaluation approach, which enables the same respondent to test each product separately and provide thorough and objective feedback.

Execution of the Study

  1. Sampling and Interviews:

    • Sample Size: A total of 140 Quantitative Semi-structured interviews were conducted.
    • Interview Format: All interviews were conducted by MarketGenics’ trained interviewers using an online link in a home test format.

  2. Product Distribution:

    • Test Samples: The four skincare products were sent to respondents’ homes for them to use and evaluate over a specified period.

  3. Data Collection and Analysis:

    • Respondents provided feedback through structured questionnaires that captured their experiences and opinions on the products’ physical attributes, sensorial impact, uniqueness, and purchase intentions.

Findings and Insights

Our client gained significant insights into their products from the thorough feedback that was gathered from the respondents. Which products needed more fine-tuning and which were ready for market introduction were disclosed by the data. The methodical methodology made sure the input was trustworthy, actionable, and comprehensive.

Conclusion

By utilizing their knowledge of consumer behavior and market research, MarketGenics was able to carry out the product test for our cleint with success. Clear, actionable insights that would aid the brand in making decisions regarding their product lineup were obtained thanks to the methodical approach and meticulous implementation. This partnership demonstrated MarketGenics’ dedication to providing top-notch market research services in addition to highlighting the skincare products’ advantages and potential areas for development.

By giving companies like this reputed cosmetics & skincare brand, the information they require to meet and surpass customer expectations, MarketGenics has once again shown through this study that they can drive product excellence.

The post Product Test: Evaluating Skincare Innovations for a Leading Cosmetics Brand appeared first on MarketGenics.

]]> Central Location Test (CLT) for a Japanese Food Brand https://marketgenics.co/2024/07/central-location-test-clt-for-a-japanese-food-brand/ Tue, 16 Jul 2024 05:54:11 +0000 https://marketgenics.co/?p=12927 Central Location Test (CLT) for a Japanese Food Brand Central Location Test (CLT) for a Japanese Food Brand: Unveiling MarketGenics’ Success Introduction One of the top Japanese food brands collaborated with MarketGenics to handle a number of end-to-end market research studies for their product line, with the research being conducted specifically in Northeastern India. This comprehensive study aimed to ascertain how well the brand’s products performed relative to those of present competitors and how consumers assessed them on several fronts. The research was conducted in five key cities: Guwahati, Shillong, Aizawl, Imphal, and Kohima. Research Objective The primary objective of the research was to evaluate the performance of the client’s products vis-à-vis the competition. Specifically, the goals were: To understand consumer ratings of the products on various parameters individually and compared with leading competitors. To gather insights to create a differentiated offering by launching new exciting flavors or new communication based on the product’s Unique Selling Proposition (USP). Business Objective The client’s business objective was to make informed brand plans for the coming year. To achieve this, they needed to: Assess product acceptability, determining a Go – No Go decision. Identify cues for product fine-tuning, if required. Research Methodology: Central Location Test (CLT) MarketGenics proposed the use of a Central Location Test (CLT) to assess the product performance at various stages. This approach involved evaluating blind samples, ensuring that no brand names were exposed to avoid bias. The test was conducted in pre-decided venues equipped with kitchens in the suggested locations. Target Audience Age Group: 15 to 30 years Gender: Males and Females Demographics: Urban, NCCS A, B Sample Size: 100 respondents from each center in the North Eastern Region Product Evaluation Criteria The product samples were evaluated based on several key criteria, including overall likeability, taste, color and aroma, texture, mouthfeel, garnish, authenticity, purchase intention, price point, and pack size. Detailed Evaluation Parameters At the Central Location Test (CLT), the product evaluation was divided into two main categories: sensorial parameters and overall product rating. Sensorial parameters included Overall aroma appeal, Strength of aroma (Just About Right – JAR), Overall appearance appeal, Color appeal, Consistency appeal, Overall appeal of the products (Likes & Dislikes), Mouthfeel, smoothness, Taste, saltiness, aftertaste, flavor, spiciness, Portion size Overall Product Rating was done vis-a-vis the competition brands Appeal, Likes & Dislikes Overall Taste Uniqueness Quality of the Ingredients Willingness to purchase Preference ranking Conclusion The findings from the Central Location Tests were meticulously analyzed and compiled into a detailed PowerPoint presentation for each center. Consumer preferences and possible areas for product enhancement were highlighted by MarketGenics, which offered insightful information. The client was able to determine cues for fine-tuning, make well-informed decisions about product acceptability, and create strategic brand plans for the future year thanks to this thorough analysis. This project was successfully completed in the Northeastern region of India, demonstrating MarketGenics’ proficiency in providing useful market research that promotes company expansion. Some snapshots of CLT North East region  

The post Central Location Test (CLT) for a Japanese Food Brand appeared first on MarketGenics.

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Central Location Test (CLT)
for a Japanese Food Brand

Central Location Test (CLT) for a Japanese Food Brand: Unveiling MarketGenics’ Success

Introduction

One of the top Japanese food brands collaborated with MarketGenics to handle a number of end-to-end market research studies for their product line, with the research being conducted specifically in Northeastern India. This comprehensive study aimed to ascertain how well the brand’s products performed relative to those of present competitors and how consumers assessed them on several fronts. The research was conducted in five key cities: Guwahati, Shillong, Aizawl, Imphal, and Kohima.

Successful CLT for a Japanese Food Brand

Research Objective

The primary objective of the research was to evaluate the performance of the client’s products vis-à-vis the competition. Specifically, the goals were:

  • To understand consumer ratings of the products on various parameters individually and compared with leading competitors.
  • To gather insights to create a differentiated offering by launching new exciting flavors or new communication based on the product’s Unique Selling Proposition (USP).

Business Objective

The client’s business objective was to make informed brand plans for the coming year. To achieve this, they needed to:

  • Assess product acceptability, determining a Go – No Go decision.
  • Identify cues for product fine-tuning, if required.

Research Methodology: Central Location Test (CLT)

MarketGenics proposed the use of a Central Location Test (CLT) to assess the product performance at various stages. This approach involved evaluating blind samples, ensuring that no brand names were exposed to avoid bias. The test was conducted in pre-decided venues equipped with kitchens in the suggested locations.

Target Audience

  • Age Group: 15 to 30 years
  • Gender: Males and Females
  • Demographics: Urban, NCCS A, B
  • Sample Size: 100 respondents from each center in the North Eastern Region

Product Evaluation Criteria

The product samples were evaluated based on several key criteria, including overall likeability, taste, color and aroma, texture, mouthfeel, garnish, authenticity, purchase intention, price point, and pack size.

Detailed Evaluation Parameters

At the Central Location Test (CLT), the product evaluation was divided into two main categories: sensorial parameters and overall product rating.

Sensorial parameters included Overall aroma appeal, Strength of aroma (Just About Right – JAR), Overall appearance appeal, Color appeal, Consistency appeal, Overall appeal of the products (Likes & Dislikes), Mouthfeel, smoothness, Taste, saltiness, aftertaste, flavor, spiciness, Portion size

Overall Product Rating was done vis-a-vis the competition brands

  • Appeal, Likes & Dislikes
  • Overall Taste
  • Uniqueness
  • Quality of the Ingredients
  • Willingness to purchase
  • Preference ranking

Conclusion

The findings from the Central Location Tests were meticulously analyzed and compiled into a detailed PowerPoint presentation for each center. Consumer preferences and possible areas for product enhancement were highlighted by MarketGenics, which offered insightful information. The client was able to determine cues for fine-tuning, make well-informed decisions about product acceptability, and create strategic brand plans for the future year thanks to this thorough analysis. This project was successfully completed in the Northeastern region of India, demonstrating MarketGenics’ proficiency in providing useful market research that promotes company expansion.

Some snapshots of CLT North East region

Aijawl CLT  

Shillong CLT

Kohima CLT

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]]> Product evaluation research for a new green tea blend by a reputed tea brand https://marketgenics.co/2024/04/product-evaluation-research-fornew-green-tea-blend-by-xyz-brand/ Mon, 01 Apr 2024 09:15:59 +0000 http://marketgenics.co/?p=3109 Unveiling the Blend: A Comprehensive Evaluation of a New Green Tea Variant Product Evaluation Research for a New Green Tea Brand Introduction Maintaining a competitive edge in the ever-changing world of customer preferences necessitates constant innovation and an acute awareness of what appeals to your target market. Our customer, a well-known tea company, has set out to launch a brand-new green tea variety. We explore the complex process of product assessment research that was carried out to determine how consumers would respond to this novel blend in this blog article. Product Evaluation Research The study’s main objective was to evaluate consumer opinions of three different green tea varieties that our client had created: two blends in bag form and one in leaf form. The study focused on three important markets: Bangalore, Chennai, and Kochi. In these cities, consumers of Tetley and Lipton, two of the top competitors, sampled the blends. Research Objective The study’s main goal was to ascertain how consumers felt about our client’s new line of green tea blends. This required assessing a number of factors, including flavor, scent, presentation, and personal preference. Research Process: An Overview Using a screening questionnaire, green tea users were recruited to begin the research procedure. Over the course of four to five days, this painstaking procedure made sure that only individuals who fit the predetermined criteria were chosen. Multiple levels of consumer profiling were carried out, including information on preferences for green tea, consumption patterns, and demographics. Target audience The intended audience consisted of people in SEC A1/A2/B1, ages 25 to 35, who buy and drink green tea on a regular basis, preferably twice a month. The survey included 300 respondents in all, 100 of whom were inhabitants of each city. Research Methodology: Central Location Testing To collect thorough consumer input, the research methodology used was Central Location Testing (CLT). A number of factors were covered throughout the tasting sessions, including as the tea bag’s appearance and texture, scent, color, flavor, mouthfeel, and comparison to blends from competitors. A purchase intent assessment was also conducted to determine customer interest. Analysis and Insights Our research team carefully examined the data based on the answers received throughout the CLT sessions in order to produce useful insights. The client received useful information from the final research report, such as:determining which combination of the brand’s produced versions is the best.A go/no-go choice for every combination.evaluation of what is good and what needs to be adjusted or improved. Conclusion Research on product evaluation is an essential instrument for comprehending customer preferences and optimizing product offerings to satisfy market needs. Our client was able to make wise judgments and maintain an advantage in the highly competitive market landscape by carefully observing and analyzing consumer reactions to their new green tea variations. Success in the ever-changing beverage sector depends on constant innovation and research, as consumer preferences. Have a project in mind? Let’s talk now. Market Research is the only path that helps connect with customers. It is the potential key that provides solution and helps to cope up with the changing business environment. Contact Now

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Unveiling the Blend:
A Comprehensive Evaluation of a
New Green Tea Variant

Product Evaluation Research for a New Green Tea Brand

Introduction

Maintaining a competitive edge in the ever-changing world of customer preferences necessitates constant innovation and an acute awareness of what appeals to your target market. Our customer, a well-known tea company, has set out to launch a brand-new green tea variety. We explore the complex process of product assessment research that was carried out to determine how consumers would respond to this novel blend in this blog article.

Product Evaluation Research

The study’s main objective was to evaluate consumer opinions of three different green tea varieties that our client had created: two blends in bag form and one in leaf form. The study focused on three important markets: Bangalore, Chennai, and Kochi. In these cities, consumers of Tetley and Lipton, two of the top competitors, sampled the blends.

Research Objective

The study’s main goal was to ascertain how consumers felt about our client’s new line of green tea blends. This required assessing a number of factors, including flavor, scent, presentation, and personal preference.

Research Process: An Overview

Using a screening questionnaire, green tea users were recruited to begin the research procedure. Over the course of four to five days, this painstaking procedure made sure that only individuals who fit the predetermined criteria were chosen. Multiple levels of consumer profiling were carried out, including information on preferences for green tea, consumption patterns, and demographics.


Target audience

The intended audience consisted of people in SEC A1/A2/B1, ages 25 to 35, who buy and drink green tea on a regular basis, preferably twice a month. The survey included 300 respondents in all, 100 of whom were inhabitants of each city.

Research Methodology: Central Location Testing

To collect thorough consumer input, the research methodology used was Central Location Testing (CLT). A number of factors were covered throughout the tasting sessions, including as the tea bag’s appearance and texture, scent, color, flavor, mouthfeel, and comparison to blends from competitors. A purchase intent assessment was also conducted to determine customer interest.

Analysis and Insights

Our research team carefully examined the data based on the answers received throughout the CLT sessions in order to produce useful insights. The client received useful information from the final research report, such as:
determining which combination of the brand’s produced versions is the best.
A go/no-go choice for every combination.
evaluation of what is good and what needs to be adjusted or improved.

Conclusion

Research on product evaluation is an essential instrument for comprehending customer preferences and optimizing product offerings to satisfy market needs. Our client was able to make wise judgments and maintain an advantage in the highly competitive market landscape by carefully observing and analyzing consumer reactions to their new green tea variations. Success in the ever-changing beverage sector depends on constant innovation and research, as consumer preferences.

Have a project in mind? Let's talk now.

Market Research is the only path that helps connect with customers. It is the potential key that provides solution and helps to cope up with the changing business environment.

Contact Now
CLT for a Green Tea Brand

The post Product evaluation research for a new green tea blend by a reputed tea brand appeared first on MarketGenics.

]]> Understanding Customer Experience for a Leading Cosmetic Brand https://marketgenics.co/2024/03/end-to-end-qualitative-research-for-a-cosmetic-brand/ Tue, 19 Mar 2024 07:20:45 +0000 http://marketgenics.co/?p=3173 Understanding Customer Experience for a Leading Cosmetic Brand A Qualitative Analysis of a Prestigious Cosmetic Brand In the ever-changing beauty and skincare sector, understanding the consumer experience is critical for firms looking to keep a competitive edge. With consumer tastes continuously altering, firms must keep in sync with their customers’ wants and wishes. To address this, Team MarketGenics undertook a comprehensive qualitative research study on a well-known cosmetic brand. This blog presents our research findings and insights, providing an in-depth look at the attitudes, quality standards, and positioning of the brand’s offers. Objective: Unveiling Consumer Interaction with Beauty Products The major goal of our qualitative research was to obtain a thorough understanding of how people interact with the brand’s wide product line, which included skincare, hair care, bath and body, and fragrances. Our goal was to investigate not only the practical use of these things, but also the emotional and perceptual experiences that go with them. Target Audience To achieve this objective, we sought to connect with users of the sub-brand across three key locations: Delhi, Noida, and Gurugram. Our focus was on females aged 18 to 55 years, ensuring a comprehensive representation of the target demographic. With a total of 24 respondents, comprising 8 individuals from each location, we aimed to capture diverse perspectives within a one-week timeframe, from interview to final report submission. Success Story  We met the client’s requirements with accuracy and efficiency, effectively completing the assignment despite the short deadline. Every respondent’s comment was carefully recorded, which gave us important information about how they felt about the brand’s offerings. Our involvement extended to every aspect of the research process, including respondent selection, questionnaire design, moderation, transcription, and the creation of the final market research report. The seamless coordination and dedication of our team ensured that the project was completed on time and to the highest standards. Findings: Comprehensive Analysis and Strategic Insights Our experts carried out a full competition mapping exercise, thoroughly analysing the responses collected from participants. This investigation entailed assessing consumer sentiments toward the brand’s items, comparing quality to industry norms, and thoroughly investigating the brand’s positioning efforts. The findings of this investigation were gathered into a detailed report that included practical recommendations for improving the brand’s market visibility and customer happiness. Conclusion: Navigating the Competitive Beauty Landscape In conclusion, our qualitative study into the world of this prestigious cosmetic brand yielded critical insights for strategic planning and informed decision-making. Brands can successfully traverse the beauty industry’s competitive terrain by developing a thorough understanding of customer experiences, emotions, and market dynamics. This strategy not only ensures long-term success, but it also develops consumer loyalty. At MarketGenics, we think that understanding the customer is critical to driving development and innovation. Through careful research and analysis, we assist brands in connecting with their audiences, refining their offers, and achieving their business objectives.

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Understanding Customer Experience
for a Leading Cosmetic Brand

A Qualitative Analysis of a Prestigious Cosmetic Brand

In the ever-changing beauty and skincare sector, understanding the consumer experience is critical for firms looking to keep a competitive edge. With consumer tastes continuously altering, firms must keep in sync with their customers’ wants and wishes. To address this, Team MarketGenics undertook a comprehensive qualitative research study on a well-known cosmetic brand. This blog presents our research findings and insights, providing an in-depth look at the attitudes, quality standards, and positioning of the brand’s offers.

Objective: Unveiling Consumer Interaction with Beauty Products

The major goal of our qualitative research was to obtain a thorough understanding of how people interact with the brand’s wide product line, which included skincare, hair care, bath and body, and fragrances. Our goal was to investigate not only the practical use of these things, but also the emotional and perceptual experiences that go with them.

Target Audience

To achieve this objective, we sought to connect with users of the sub-brand across three key locations: Delhi, Noida, and Gurugram. Our focus was on females aged 18 to 55 years, ensuring a comprehensive representation of the target demographic. With a total of 24 respondents, comprising 8 individuals from each location, we aimed to capture diverse perspectives within a one-week timeframe, from interview to final report submission.

Unveiling Customer Experience

Success Story

 We met the client’s requirements with accuracy and efficiency, effectively completing the assignment despite the short deadline. Every respondent’s comment was carefully recorded, which gave us important information about how they felt about the brand’s offerings. Our involvement extended to every aspect of the research process, including respondent selection, questionnaire design, moderation, transcription, and the creation of the final market research report. The seamless coordination and dedication of our team ensured that the project was completed on time and to the highest standards.

Findings: Comprehensive Analysis and Strategic Insights

Our experts carried out a full competition mapping exercise, thoroughly analysing the responses collected from participants. This investigation entailed assessing consumer sentiments toward the brand’s items, comparing quality to industry norms, and thoroughly investigating the brand’s positioning efforts. The findings of this investigation were gathered into a detailed report that included practical recommendations for improving the brand’s market visibility and customer happiness.

Conclusion: Navigating the Competitive Beauty Landscape

In conclusion, our qualitative study into the world of this prestigious cosmetic brand yielded critical insights for strategic planning and informed decision-making. Brands can successfully traverse the beauty industry’s competitive terrain by developing a thorough understanding of customer experiences, emotions, and market dynamics. This strategy not only ensures long-term success, but it also develops consumer loyalty.

At MarketGenics, we think that understanding the customer is critical to driving development and innovation. Through careful research and analysis, we assist brands in connecting with their audiences, refining their offers, and achieving their business objectives.

The post Understanding Customer Experience for a Leading Cosmetic Brand appeared first on MarketGenics.

]]> What is Product Testing in Market Research? Techniques of Product Test https://marketgenics.co/2021/06/what-is-product-testing-in-market-research-techniques-of-product-test/ Fri, 25 Jun 2021 08:12:23 +0000 http://marketgenics.co/?p=2948 Product Testing in Market Research Techniques of Product Test Product testing, is also referred as consumer testing or comparative testing. It is defined as a method of measuring the properties, functionalities or performance of products, either new products which are yet to be launched or already launched products for their improvement. With so many products in the market, produced by manufacturers under different brands, most of the products are advertised or marketed with a message that their products are better than the others, in some way or the other. But, in reality, how do you measure which product is good or bad, or better than its competitors? Concept of Product Testing Product testing helps to make sure that consumers can understand which products are the best value and what products will do for them. It is basically a strategy to provide consumer protection by finding out whether the claims made during advertising or marketing strategies are in the interest of the consumers or not or it is only in the interest of the entity distributing the service. Techniques of Product Testing Product testing are undertaken by a manufacturer, a government agency, or a research company hired by a brand or a manufacturer etc. The varied techniques used for product testing are as follows: Monadic Testing  Monadic testing is one of the most commonly used methods and is considered to be the best method. You are testing a product on it own. There is no interaction between products. One product is tested in real time and the respondents pay attention to one product only. You show research participants one product or concept in isolation.  This provides for the most accurate information as compared to paired-comparison designs. For example, a product with a spicy taste may deaden or inhibit the taste buds so that the respondent cannot really taste the second product. Sequential Monadic Designs  In this type of research technique, each respondent evaluates two products. This is referred as sequential monadic technique which works well in most of the cases and offers some of the same benefits as pure monadic testing. However, as compared to a pure monadic test, all the test scores will be lower in a sequential monadic design. Therefore, the outcome from sequential monadic tests cannot be compared to monadic tests’ outcome. The reason being, If one of the two products is very good, then the test scores of the second product are lower than the first product. Paired-Comparison Designs In this type of Product Test technique, the respondents are asked to use two products and then they have to determine which product is better, based on a set of features and a binary scale that indicates which of the two choices. It is less expensive than other methods, because sample sizes can be smaller . In a serious, ongoing product-testing program, paired-comparison testing is not of much use as it does not tell us when both products are bad. The Protomonadic Design  It starts off as a monadic test or as a sequential monadic test, which is followed by a paired comparison test. This type of research technique is mainly used in central location testing. Repeated Pairs Test As the name suggests, it is a repeat test. Each respondent takes part in a paired-comparison test ( for e.g., product A versus product B), followed by a second paired-comparison test (product B versus product A). However, in the second test, the products are presented as two different products (i.e., not labeled as products A and B). The basic objective of this test is to identify nondiscriminators, the people who don’t choose the same product in both tests, and their answers are not same. Their responses will not be counted. The final results are based on the answers of those respondents who give the same answer

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Product Testing in Market Research
Techniques of Product Test

Product testing, is also referred as consumer testing or comparative testing. It is defined as a method of measuring the properties, functionalities or performance of products, either new products which are yet to be launched or already launched products for their improvement. With so many products in the market, produced by manufacturers under different brands, most of the products are advertised or marketed with a message that their products are better than the others, in some way or the other. But, in reality, how do you measure which product is good or bad, or better than its competitors?

Concept of Product Testing

Product testing helps to make sure that consumers can understand which products are the best value and what products will do for them. It is basically a strategy to provide consumer protection by finding out whether the claims made during advertising or marketing strategies are in the interest of the consumers or not or it is only in the interest of the entity distributing the service.

Techniques of Product Testing

Product testing are undertaken by a manufacturer, a government agency, or a research company hired by a brand or a manufacturer etc. The varied techniques used for product testing are as follows:

Monadic Testing 

Monadic testing is one of the most commonly used methods and is considered to be the best method. You are testing a product on it own. There is no interaction between products. One product is tested in real time and the respondents pay attention to one product only. You show research participants one product or concept in isolation.  This provides for the most accurate information as compared to paired-comparison designs. For example, a product with a spicy taste may deaden or inhibit the taste buds so that the respondent cannot really taste the second product.

Sequential Monadic Designs 

In this type of research technique, each respondent evaluates two products. This is referred as sequential monadic technique which works well in most of the cases and offers some of the same benefits as pure monadic testing. However, as compared to a pure monadic test, all the test scores will be lower in a sequential monadic design. Therefore, the outcome from sequential monadic tests cannot be compared to monadic tests’ outcome. The reason being, If one of the two products is very good, then the test scores of the second product are lower than the first product.

Paired-Comparison Designs

In this type of Product Test technique, the respondents are asked to use two products and then they have to determine which product is better, based on a set of features and a binary scale that indicates which of the two choices. It is less expensive than other methods, because sample sizes can be smaller . In a serious, ongoing product-testing program, paired-comparison testing is not of much use as it does not tell us when both products are bad.

The Protomonadic Design 

It starts off as a monadic test or as a sequential monadic test, which is followed by a paired comparison test. This type of research technique is mainly used in central location testing.

Repeated Pairs Test

As the name suggests, it is a repeat test. Each respondent takes part in a paired-comparison test ( for e.g., product A versus product B), followed by a second paired-comparison test (product B versus product A). However, in the second test, the products are presented as two different products (i.e., not labeled as products A and B). The basic objective of this test is to identify nondiscriminators, the people who don’t choose the same product in both tests, and their answers are not same. Their responses will not be counted. The final results are based on the answers of those respondents who give the same answer

The post What is Product Testing in Market Research? Techniques of Product Test appeared first on MarketGenics.

]]> Blend Test for a New Blend Vs Key Competition: End-to-end Research https://marketgenics.co/2021/04/blend-test-for-a-new-blend-vs-key-competion/ Thu, 29 Apr 2021 06:11:31 +0000 http://marketgenics.co/?p=2415 Blend Test for a New Blend Vs Key Competition Name:  Blend Test for a New Blend Methodology: CLT along with Monadic Sequential (Blind form without exposing the brand name) End to end research project MarketGenics.co  conducted a thorough study project for a well-known alcoholic beverage company in April 2021. The goal was to assess the competitive environment between two well-known blends, Royal Stag and All Seasons, and a new alcohol mix that was about to be launched. Project Overview Objective Goal: Blend test for a new alcohol blend versus its competitors. Locations: Delhi, Noida, Gurugram. Total Respondents: 60 from each location. Age Range: 20 to 50 years. Timeline: 5 days (3 days for data collection, 2 days for analysis and reporting). Methodology The effort was carried out in tandem with important occasions like Ramadan and Navratri during the peak of the COVID-19 pandemic. The MarketGenics team upheld strict measures to guarantee the security and dependability of the study in spite of these obstacles. Central Location Testing (CLT) Approach: Monadic Sequential Methodology. Procedure: Respondents were exposed to two blends (one new, one popular) sequentially without disclosing the blend names. Locations: CLT was conducted in Noida, Delhi, and Gurugram Execution Data Collection: The CLT was held in hotels in each city, carefully following COVID-19 security protocols. In order to reduce interaction and maintain a secure atmosphere, respondents showed up during the designated times. Procedure: Every participant consumed both the novel blend and a well-liked blend. After that, questions about flavor, color, strength, taste, after taste and other characteristics were put to them. Tools: An online questionnaire that had been pre-designed was used to get feedback. Analysis Following the collection of data, the research team at MarketGenics assembled and examined the answers from each of the three sites. Comparing the new blend’s characteristics to those of the well-liked mixes was the main focus of the study. Findings The study yielded significant findings about consumer inclinations and opinions of the novel alcohol blend vis-à-vis its well-established rivals. Important parameters including flavor, color, and potency were carefully assessed, allowing the customer to make well-informed choices regarding the product introduction. To sum up In an unprecedented five days, MarketGenics.co finished the end-to-end research study, despite the obstacles presented by COVID-19, Ramadan, and Navratri. The team’s commitment and proficiency in conducting market research were demonstrated by the timely delivery of the final report. MarketGenics.co stands out as the best option for companies looking for premium market research services in CLT because it consistently provides dependable and useful insights, even in the most trying situations.

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Blend Test for a New Blend
Vs Key Competition

  • Name:  Blend Test for a New Blend
  • Methodology: CLT along with Monadic Sequential (Blind form without exposing the brand name)

End to end research project

MarketGenics.co  conducted a thorough study project for a well-known alcoholic beverage company in April 2021. The goal was to assess the competitive environment between two well-known blends, Royal Stag and All Seasons, and a new alcohol mix that was about to be launched.

Central Location Testing Blend Test

Project Overview

Objective

  • Goal: Blend test for a new alcohol blend versus its competitors.
  • Locations: Delhi, Noida, Gurugram.
  • Total Respondents: 60 from each location.
  • Age Range: 20 to 50 years.
  • Timeline: 5 days (3 days for data collection, 2 days for analysis and reporting).

Methodology

The effort was carried out in tandem with important occasions like Ramadan and Navratri during the peak of the COVID-19 pandemic. The MarketGenics team upheld strict measures to guarantee the security and dependability of the study in spite of these obstacles.

Central Location Testing (CLT)

  • Approach: Monadic Sequential Methodology.
  • Procedure: Respondents were exposed to two blends (one new, one popular) sequentially without disclosing the blend names.
  • Locations: CLT was conducted in Noida, Delhi, and Gurugram

Execution

Data Collection:

The CLT was held in hotels in each city, carefully following COVID-19 security protocols. In order to reduce interaction and maintain a secure atmosphere, respondents showed up during the designated times.

  • Procedure: Every participant consumed both the novel blend and a well-liked blend. After that, questions about flavor, color, strength, taste, after taste and other characteristics were put to them.
  • Tools: An online questionnaire that had been pre-designed was used to get feedback.

Analysis

Following the collection of data, the research team at MarketGenics assembled and examined the answers from each of the three sites. Comparing the new blend’s characteristics to those of the well-liked mixes was the main focus of the study.

Findings

The study yielded significant findings about consumer inclinations and opinions of the novel alcohol blend vis-à-vis its well-established rivals. Important parameters including flavor, color, and potency were carefully assessed, allowing the customer to make well-informed choices regarding the product introduction.

To sum up

In an unprecedented five days, MarketGenics.co finished the end-to-end research study, despite the obstacles presented by COVID-19, Ramadan, and Navratri. The team’s commitment and proficiency in conducting market research were demonstrated by the timely delivery of the final report.

MarketGenics.co stands out as the best option for companies looking for premium market research services in CLT because it consistently provides dependable and useful insights, even in the most trying situations.

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