CLT Archives - MarketGenics http://marketgenics.co/tag/clt/ Best Market Research Company Thu, 03 Oct 2024 07:43:52 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://marketgenics.co/wp-content/uploads/2021/01/icon.png CLT Archives - MarketGenics http://marketgenics.co/tag/clt/ 32 32 Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand https://marketgenics.co/2024/10/desi-daru-clt-marketgenics-cos-insights-for-a-reputed-whisky-brand/ Thu, 03 Oct 2024 07:33:59 +0000 https://marketgenics.co/?p=13441 Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand MarketGenics.co recently completed a significant Central Location Test (CLT) for a renowned whisky brand, targeting a crucial but often overlooked segment of the market—consumers from Tier 3 towns. This audience, consisting largely of individuals from the labor class, rickshaw pullers, and others with modest livelihoods, forms the backbone of the product’s core consumer base. The test sought to gather honest, unfiltered feedback from this demographic, whose purchasing power drives the success of the Desi Daru market. The age group selected for the study, between 25 and 40 years, represented active, frequent consumers of the product, making their opinions even more valuable for the brand’s future strategies. Recruitment Challenges and Solutions Conducting a CLT in Tier 3 towns presents its own unique challenges, particularly when it comes to recruiting the right respondents. Unlike Tier 1 cities, where access to diverse consumer groups is more streamlined, these smaller towns often face logistical difficulties. Many participants had demanding, irregular work schedules, making it difficult to recruit a consistent sample. Potential respondents were hesitant to take time off from their daily labor duties, especially for something they didn’t immediately perceive as valuable. However, MarketGenics.co understood the critical importance of sourcing genuine consumers of the whisky brand, so they took a highly localized approach to recruitment. Working closely with community leaders and local recruiters who had a deep understanding of the region, the team was able to overcome communication barriers, address concerns, and ensure participation from authentic consumers. This not only improved recruitment but also established a sense of trust, ensuring that participants felt comfortable sharing their genuine feedback. Enthusiasm from Respondents Despite the initial challenges in recruitment, once the participants were onboard, their enthusiasm was remarkable. Many of these consumers rarely have the opportunity to share their opinions on products they use daily. The CLT provided them with a platform to discuss their preferences and experiences, making them feel valued and heard. Their eagerness to participate reflected a deeper engagement with the product, and they appreciated the opportunity to contribute to a process that could directly impact the product they purchase. This enthusiasm translated into honest, candid feedback, which proved invaluable for the whisky brand. The participants were open about their likes, dislikes, and suggestions for improvement, which gave the brand an authentic view of consumer preferences—something that more formal market tests might not have captured as effectively. Streamlined Execution Across Four Centers MarketGenics.co conducted the CLT across four centers in Uttar Pradesh, ensuring a broad representation of respondents from various Tier 3 towns. The team organized the test in a way that minimized disruptions to the participants’ daily routines, allowing for maximum attendance and participation. Despite the geographic spread and the number of participants, the test concluded efficiently within just three hours, in each of the 4 centers. MarketGenics.co’s well-planned approach and coordinated efforts ensured a smooth process from recruitment to feedback collection. Fifty respondents from each centers were able to provide their insights within this short time frame, yielding rich, actionable data for the whisky brand. The diversity of respondents, combined with their enthusiasm and candidness, ensured that the feedback covered a wide range of perspectives, giving the brand a holistic understanding of consumer preferences. Concluding Thoughts: MarketGenics.co’s Role in Driving Growth MarketGenics.co played a pivotal role in making this CLT a success. From overcoming recruitment challenges to ensuring an efficient execution across multiple locations, the team demonstrated their expertise in consumer research. Their localized approach ensured that the right participants were chosen, and their ability to engage these consumers ensured that the feedback collected was both authentic and actionable. For the whisky brand, this CLT has provided a wealth of insights into the preferences and behaviors of a key segment of their consumer base. By understanding what matters most to these Tier 3 consumers, the brand can now make informed decisions about product development, marketing, and customer engagement. MarketGenics.co’s ability to connect brands with real consumers, gather authentic feedback, and provide valuable insights has once again proven to be a driving force behind their clients’ growth. Check out the snapshot here  

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Desi Daru CLT:
MarketGenics.co's Insights for a
Reputed Whisky Brand

Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand

MarketGenics.co recently completed a significant Central Location Test (CLT) for a renowned whisky brand, targeting a crucial but often overlooked segment of the market—consumers from Tier 3 towns. This audience, consisting largely of individuals from the labor class, rickshaw pullers, and others with modest livelihoods, forms the backbone of the product’s core consumer base. The test sought to gather honest, unfiltered feedback from this demographic, whose purchasing power drives the success of the Desi Daru market. The age group selected for the study, between 25 and 40 years, represented active, frequent consumers of the product, making their opinions even more valuable for the brand’s future strategies.

Recruitment Challenges and Solutions

Conducting a CLT in Tier 3 towns presents its own unique challenges, particularly when it comes to recruiting the right respondents. Unlike Tier 1 cities, where access to diverse consumer groups is more streamlined, these smaller towns often face logistical difficulties. Many participants had demanding, irregular work schedules, making it difficult to recruit a consistent sample. Potential respondents were hesitant to take time off from their daily labor duties, especially for something they didn’t immediately perceive as valuable.

However, MarketGenics.co understood the critical importance of sourcing genuine consumers of the whisky brand, so they took a highly localized approach to recruitment. Working closely with community leaders and local recruiters who had a deep understanding of the region, the team was able to overcome communication barriers, address concerns, and ensure participation from authentic consumers. This not only improved recruitment but also established a sense of trust, ensuring that participants felt comfortable sharing their genuine feedback.

Desi Daru CLT

Enthusiasm from Respondents

Despite the initial challenges in recruitment, once the participants were onboard, their enthusiasm was remarkable. Many of these consumers rarely have the opportunity to share their opinions on products they use daily. The CLT provided them with a platform to discuss their preferences and experiences, making them feel valued and heard. Their eagerness to participate reflected a deeper engagement with the product, and they appreciated the opportunity to contribute to a process that could directly impact the product they purchase.

This enthusiasm translated into honest, candid feedback, which proved invaluable for the whisky brand. The participants were open about their likes, dislikes, and suggestions for improvement, which gave the brand an authentic view of consumer preferences—something that more formal market tests might not have captured as effectively.

Streamlined Execution Across Four Centers

MarketGenics.co conducted the CLT across four centers in Uttar Pradesh, ensuring a broad representation of respondents from various Tier 3 towns. The team organized the test in a way that minimized disruptions to the participants’ daily routines, allowing for maximum attendance and participation. Despite the geographic spread and the number of participants, the test concluded efficiently within just three hours, in each of the 4 centers. MarketGenics.co’s well-planned approach and coordinated efforts ensured a smooth process from recruitment to feedback collection.

Fifty respondents from each centers were able to provide their insights within this short time frame, yielding rich, actionable data for the whisky brand. The diversity of respondents, combined with their enthusiasm and candidness, ensured that the feedback covered a wide range of perspectives, giving the brand a holistic understanding of consumer preferences.

Concluding Thoughts: MarketGenics.co’s Role in Driving Growth

MarketGenics.co played a pivotal role in making this CLT a success. From overcoming recruitment challenges to ensuring an efficient execution across multiple locations, the team demonstrated their expertise in consumer research. Their localized approach ensured that the right participants were chosen, and their ability to engage these consumers ensured that the feedback collected was both authentic and actionable.

For the whisky brand, this CLT has provided a wealth of insights into the preferences and behaviors of a key segment of their consumer base. By understanding what matters most to these Tier 3 consumers, the brand can now make informed decisions about product development, marketing, and customer engagement. MarketGenics.co’s ability to connect brands with real consumers, gather authentic feedback, and provide valuable insights has once again proven to be a driving force behind their clients’ growth.

Check out the snapshot here

 

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]]> Product Test – Noodles of a Reputed Brand vs. Competition https://marketgenics.co/2024/08/product-test-noodles-of-a-reputed-brand-vs-competition/ Wed, 07 Aug 2024 09:04:05 +0000 https://marketgenics.co/?p=13198 Product Test – Noodles of a Reputed Brand vs. Competition Unveiling Consumer Preferences: A Comprehensive Noodles Product Test – CLT in a Home Placement Format In today’s competitive food business, understanding consumer preferences is critical for brands looking to stay ahead. MarketGenics recently conducted a comprehensive product test to acquire a better understanding of consumer behavior, particularly with regard to noodles of a reputed brand, which are a household staple. This exam used a Central Location exam (CLT) in a Home Placement format to ensure that the information acquired was trustworthy and representative of real-world experiences. Here’s a closer look at how we carried out this experiment:   Why use CLT in a home placement format? The Central Location Test (CLT) is a well-known way of getting instant consumer input in a controlled setting. However, when combined with a Home Placement approach, it provides for a more authentic review, especially when the product needs to be cooked and served. This method not only captures the initial reactions but also offers more information about how the product functions in a real-world situation, where consumers make judgments based on their unique tastes and daily routines. Target Demographics: Ensuring a Representative Sample To ensure our findings were representative, we carefully selected a diverse group of 200 participants, consisting of both males and females aged 18 to 35 years. These participants came from socio-economic classes A and B (SEC A/B), reflecting a wide range of consumer profiles. This demographic is particularly relevant as it includes the key decision-makers/consumers in household purchases, especially for grocery items like noodles. The product test was conducted in varied centers of Delhi and Bangalore. Creating a Real-Life Testing Environment For the Home Placement component of the test, we created an appropriate kitchen condition. This allowed our staff to prepare the noodles and serve it to the consumers hot as they would in their daily lives. We assured that the feedback we received was genuine and reflective of the product’s performance in a typical household environment. Methodology: Monadic Sequential & Blind Format To avoid potential biases and ensure that feedback was exclusively focused on the product’s attributes, we used a Monadic Sequential method. This method had participants evaluate each noodle product one at a time, in a random order. Importantly, the test was conducted in a blind format, which meant that participants were unaware of the brand identities during the evaluation. This method is crucial for removing brand bias and ensuring that feedback focuses solely on taste, texture, scent, and overall satisfaction. Qualitative Insights Through In-Depth Interviews After the tasting, our researchers conducted Qualitative Semi-structured Interviews with the participants. These interviews gave an opportunity for participants to express their own thoughts and experiences. They evaluated flavor, texture, taste, mouthfeel, aftertaste while comparing the many noodle brands they tried. The semi-structured approach of these interviews allowed us to delve deeply into specific topics while also allowing participants to freely express their ideas. This technique allowed us to acquire a more accurate picture of not only what the participants liked or disliked, but also the reasons for their preferences. Conclusion: Leveraging Insights for Strategic Advantage The qualitative insights gained from the in-depth interviews enabled us to go deeper into the reasons for these preferences, providing our client with actionable data that will help guide their future efforts. At MarketGenics, we believe that such deep consumer insights are vital in assisting brands to make effective decisions in an increasingly competitive industry. Understanding what genuinely matters to consumers allows firms to better customize their offerings to market demands and stay ahead of the competition. If you’d like to learn more about how MarketGenics can help your brand with similar in-depth customer research, please contact us. Our team is available to help you make strategic decisions using data-driven insights. https://youtu.be/aH9Wnkfld1Q?si=Ptkk-yKE8xFLvhYK

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Product Test -
Noodles of a
Reputed Brand vs. Competition

Unveiling Consumer Preferences: A Comprehensive Noodles Product Test - CLT in a Home Placement Format

In today’s competitive food business, understanding consumer preferences is critical for brands looking to stay ahead. MarketGenics recently conducted a comprehensive product test to acquire a better understanding of consumer behavior, particularly with regard to noodles of a reputed brand, which are a household staple. This exam used a Central Location exam (CLT) in a Home Placement format to ensure that the information acquired was trustworthy and representative of real-world experiences. Here’s a closer look at how we carried out this experiment:

Product Test - Noodles of a Reputed Brand Vs Competition

 

Why use CLT in a home placement format?

The Central Location Test (CLT) is a well-known way of getting instant consumer input in a controlled setting. However, when combined with a Home Placement approach, it provides for a more authentic review, especially when the product needs to be cooked and served. This method not only captures the initial reactions but also offers more information about how the product functions in a real-world situation, where consumers make judgments based on their unique tastes and daily routines.

Target Demographics: Ensuring a Representative Sample

To ensure our findings were representative, we carefully selected a diverse group of 200 participants, consisting of both males and females aged 18 to 35 years. These participants came from socio-economic classes A and B (SEC A/B), reflecting a wide range of consumer profiles. This demographic is particularly relevant as it includes the key decision-makers/consumers in household purchases, especially for grocery items like noodles. The product test was conducted in varied centers of Delhi and Bangalore.

Product Test - CLT in a home placement format

Creating a Real-Life Testing Environment

For the Home Placement component of the test, we created an appropriate kitchen condition. This allowed our staff to prepare the noodles and serve it to the consumers hot as they would in their daily lives. We assured that the feedback we received was genuine and reflective of the product’s performance in a typical household environment.

Methodology: Monadic Sequential & Blind Format

To avoid potential biases and ensure that feedback was exclusively focused on the product’s attributes, we used a Monadic Sequential method. This method had participants evaluate each noodle product one at a time, in a random order. Importantly, the test was conducted in a blind format, which meant that participants were unaware of the brand identities during the evaluation. This method is crucial for removing brand bias and ensuring that feedback focuses solely on taste, texture, scent, and overall satisfaction.

Qualitative Insights Through In-Depth Interviews

After the tasting, our researchers conducted Qualitative Semi-structured Interviews with the participants. These interviews gave an opportunity for participants to express their own thoughts and experiences. They evaluated flavor, texture, taste, mouthfeel, aftertaste while comparing the many noodle brands they tried.

The semi-structured approach of these interviews allowed us to delve deeply into specific topics while also allowing participants to freely express their ideas. This technique allowed us to acquire a more accurate picture of not only what the participants liked or disliked, but also the reasons for their preferences.

Conclusion: Leveraging Insights for Strategic Advantage

The qualitative insights gained from the in-depth interviews enabled us to go deeper into the reasons for these preferences, providing our client with actionable data that will help guide their future efforts.

At MarketGenics, we believe that such deep consumer insights are vital in assisting brands to make effective decisions in an increasingly competitive industry. Understanding what genuinely matters to consumers allows firms to better customize their offerings to market demands and stay ahead of the competition.

If you’d like to learn more about how MarketGenics can help your brand with similar in-depth customer research, please contact us. Our team is available to help you make strategic decisions using data-driven insights.

The post Product Test – Noodles of a Reputed Brand vs. Competition appeared first on MarketGenics.

]]> MarketGenics’ Neurosensory CLT for a Leading Food Ingredient Brand https://marketgenics.co/2024/07/marketgenics-neurosensory-clt-for-a-leading-food-ingredient-brand/ Fri, 19 Jul 2024 06:15:10 +0000 https://marketgenics.co/?p=12994 MarketGenics’ Neurosensory CLT for a Leading Food Ingredient Brand: A Success Story MarketGenics’ Neurosensory CLT for a Leading Food Ingredient Brand: A Success Story Introduction For a reputable ingredient brand, MarketGenics conducted a Neurosensory Central Location Test (CLT) research. This study sought to identify the finer points of consumer perceptions and preferences, establishing a standard for taste and sensory assessments in the food  business. Here’s a detailed look at how this CLT was executed, the feedback received, and the insights gained from this success story. The Neurosensory CLT Methodology Blind Samples and Monodic Sequential Testing Blind samples and monodic sequential testing were used by MarketGenics to guarantee the accuracy and dependability of the findings. To ensure neutral feedback, participants, who ranged in age from 18 to 35, were served food that contained brand ingredients without any branding. In order to reduce any potential biases from evaluating products side by side, the monodic sequential technique allowed each participant to evaluate one product at a time in a sequential manner. Central Location Testing (CLT) The CLT was conducted in controlled environments in Delhi NCR and Bangalore, providing a consistent setting for all participants. This approach allowed MarketGenics to gather in-depth data on consumer preferences and perceptions in real-time, with immediate feedback captured through advanced sensory evaluation tools. Neurosensory Testing Process Participant Recruitment and Screening MarketGenics ensured a representative sample of the consumer market by carefully selecting participants who fit the target demographic of 18 to 35 years old. The participants were further refined by identifying people with relevant taste profiles and preferences through pre-screening questionnaires. Sensory and Taste Evaluation In an organized assessment procedure, participants tasted the food  and gave ratings on a range of sensory characteristics, including flavor, fragrance, texture, and general acceptability. Neurosensory instruments were utilized to record physiological reactions in real time, including biometric information and facial expressions, providing more profound understanding of their unconscious inclinations. Comparative Analysis In order to compare the performance of the well-known food ingredient brand, a competing brand was used in the test. Thanks to participant input on both brands, MarketGenics was able to perform a comparative analysis. Success Story: Impact and Next Steps The insights gained from the Neurosensory CLT enabled the food ingredient brand to fine-tune their product, ensuring it met the high expectations of their target demographic. The neurosensory approach provided a deeper understanding of consumer preferences, going beyond traditional sensory evaluation methods. Conclusion Advanced sensory evaluation techniques have great power in the food business, as demonstrated by MarketGenics’ Neurosensory CLT in Bangalore and Delhi NCR. Our client received actionable data from MarketGenics that fueled product excellence and competitive advantage. This success story not only highlights the capabilities of MarketGenics but also sets a new standard for sensory and taste evaluations in the market.

The post MarketGenics’ Neurosensory CLT for a Leading Food Ingredient Brand appeared first on MarketGenics.

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MarketGenics' Neurosensory CLT
for a Leading Food Ingredient Brand:
A Success Story

MarketGenics' Neurosensory CLT for a Leading Food Ingredient Brand: A Success Story

Introduction

For a reputable ingredient brand, MarketGenics conducted a Neurosensory Central Location Test (CLT) research. This study sought to identify the finer points of consumer perceptions and preferences, establishing a standard for taste and sensory assessments in the food  business. Here’s a detailed look at how this CLT was executed, the feedback received, and the insights gained from this success story.

MarketGenics Neurosensory CLT

The Neurosensory CLT Methodology Blind Samples and Monodic Sequential Testing

Blind samples and monodic sequential testing were used by MarketGenics to guarantee the accuracy and dependability of the findings. To ensure neutral feedback, participants, who ranged in age from 18 to 35, were served food that contained brand ingredients without any branding. In order to reduce any potential biases from evaluating products side by side, the monodic sequential technique allowed each participant to evaluate one product at a time in a sequential manner.

Central Location Testing (CLT)

The CLT was conducted in controlled environments in Delhi NCR and Bangalore, providing a consistent setting for all participants. This approach allowed MarketGenics to gather in-depth data on consumer preferences and perceptions in real-time, with immediate feedback captured through advanced sensory evaluation tools.

Neurosensory Testing Process

Participant Recruitment and Screening

MarketGenics ensured a representative sample of the consumer market by carefully selecting participants who fit the target demographic of 18 to 35 years old. The participants were further refined by identifying people with relevant taste profiles and preferences through pre-screening questionnaires.

Sensory and Taste Evaluation

In an organized assessment procedure, participants tasted the food  and gave ratings on a range of sensory characteristics, including flavor, fragrance, texture, and general acceptability. Neurosensory instruments were utilized to record physiological reactions in real time, including biometric information and facial expressions, providing more profound understanding of their unconscious inclinations.

Comparative Analysis

In order to compare the performance of the well-known food ingredient brand, a competing brand was used in the test. Thanks to participant input on both brands, MarketGenics was able to perform a comparative analysis.

Success Story: Impact and Next Steps

The insights gained from the Neurosensory CLT enabled the food ingredient brand to fine-tune their product, ensuring it met the high expectations of their target demographic. The neurosensory approach provided a deeper understanding of consumer preferences, going beyond traditional sensory evaluation methods.

Conclusion

Advanced sensory evaluation techniques have great power in the food business, as demonstrated by MarketGenics’ Neurosensory CLT in Bangalore and Delhi NCR. Our client received actionable data from MarketGenics that fueled product excellence and competitive advantage. This success story not only highlights the capabilities of MarketGenics but also sets a new standard for sensory and taste evaluations in the market.

The post MarketGenics’ Neurosensory CLT for a Leading Food Ingredient Brand appeared first on MarketGenics.

]]> Product Test: Evaluating Skincare Innovations for a Leading Cosmetics Brand https://marketgenics.co/2024/07/product-test-for-a-leading-cosmetics-brand/ Wed, 17 Jul 2024 07:13:48 +0000 https://marketgenics.co/?p=12970 Product Test: Evaluating Skincare Innovations for a Leading Cosmetics Brand MarketGenics’ Success Story: Product Test for a Leading Cosmetics & Skincare Brand Detailed testing and customer feedback are frequently part of the process of producing skincare products of the highest quality. To test four of their skincare products, a leading cosmetics & skincare brand,  known for their commitment to quality, went on a similar journey with MarketGenics. The objective was unambiguous: the products were to be ranked and rated according to customer assessments in order to gather the information needed to make future marketing decisions and refine the products. Objectives of the Product Test The primary objective of this product test research was to assess consumer evaluation in several critical areas: Physical Attributes: How do consumers perceive the look and feel of the product? Sensorial Experience: What is the sensory impact of the product on the user? Uniqueness: How unique is the product compared to others in the market? Purchase Intention: Are consumers willing to buy the product? Ultimately, the study aimed to determine the overall product acceptability (a “Go – No Go” decision) and gather cues for any necessary fine-tuning.  There were 4 products to be tested on the basis on the above parameters. Methodology: Monadic Sequential Evaluation MarketGenics used a robust methodology called Monadic Sequential evaluation approach, which enables the same respondent to test each product separately and provide thorough and objective feedback. Execution of the Study Sampling and Interviews: Sample Size: A total of 140 Quantitative Semi-structured interviews were conducted. Interview Format: All interviews were conducted by MarketGenics’ trained interviewers using an online link in a home test format. Product Distribution: Test Samples: The four skincare products were sent to respondents’ homes for them to use and evaluate over a specified period. Data Collection and Analysis: Respondents provided feedback through structured questionnaires that captured their experiences and opinions on the products’ physical attributes, sensorial impact, uniqueness, and purchase intentions. Findings and Insights Our client gained significant insights into their products from the thorough feedback that was gathered from the respondents. Which products needed more fine-tuning and which were ready for market introduction were disclosed by the data. The methodical methodology made sure the input was trustworthy, actionable, and comprehensive. Conclusion By utilizing their knowledge of consumer behavior and market research, MarketGenics was able to carry out the product test for our cleint with success. Clear, actionable insights that would aid the brand in making decisions regarding their product lineup were obtained thanks to the methodical approach and meticulous implementation. This partnership demonstrated MarketGenics’ dedication to providing top-notch market research services in addition to highlighting the skincare products’ advantages and potential areas for development. By giving companies like this reputed cosmetics & skincare brand, the information they require to meet and surpass customer expectations, MarketGenics has once again shown through this study that they can drive product excellence.

The post Product Test: Evaluating Skincare Innovations for a Leading Cosmetics Brand appeared first on MarketGenics.

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Product Test:
Evaluating Skincare Innovations
for a Leading Cosmetics Brand

MarketGenics' Success Story: Product Test for a Leading Cosmetics & Skincare Brand

Detailed testing and customer feedback are frequently part of the process of producing skincare products of the highest quality. To test four of their skincare products, a leading cosmetics & skincare brand,  known for their commitment to quality, went on a similar journey with MarketGenics. The objective was unambiguous: the products were to be ranked and rated according to customer assessments in order to gather the information needed to make future marketing decisions and refine the products.

Product Test - Cosmetics and SkinCare Brand

Objectives of the Product Test

The primary objective of this product test research was to assess consumer evaluation in several critical areas:

  • Physical Attributes: How do consumers perceive the look and feel of the product?
  • Sensorial Experience: What is the sensory impact of the product on the user?
  • Uniqueness: How unique is the product compared to others in the market?
  • Purchase Intention: Are consumers willing to buy the product?

Ultimately, the study aimed to determine the overall product acceptability (a “Go – No Go” decision) and gather cues for any necessary fine-tuning. 

There were 4 products to be tested on the basis on the above parameters.

Methodology: Monadic Sequential Evaluation

MarketGenics used a robust methodology called Monadic Sequential evaluation approach, which enables the same respondent to test each product separately and provide thorough and objective feedback.

Execution of the Study

  1. Sampling and Interviews:

    • Sample Size: A total of 140 Quantitative Semi-structured interviews were conducted.
    • Interview Format: All interviews were conducted by MarketGenics’ trained interviewers using an online link in a home test format.

  2. Product Distribution:

    • Test Samples: The four skincare products were sent to respondents’ homes for them to use and evaluate over a specified period.

  3. Data Collection and Analysis:

    • Respondents provided feedback through structured questionnaires that captured their experiences and opinions on the products’ physical attributes, sensorial impact, uniqueness, and purchase intentions.

Findings and Insights

Our client gained significant insights into their products from the thorough feedback that was gathered from the respondents. Which products needed more fine-tuning and which were ready for market introduction were disclosed by the data. The methodical methodology made sure the input was trustworthy, actionable, and comprehensive.

Conclusion

By utilizing their knowledge of consumer behavior and market research, MarketGenics was able to carry out the product test for our cleint with success. Clear, actionable insights that would aid the brand in making decisions regarding their product lineup were obtained thanks to the methodical approach and meticulous implementation. This partnership demonstrated MarketGenics’ dedication to providing top-notch market research services in addition to highlighting the skincare products’ advantages and potential areas for development.

By giving companies like this reputed cosmetics & skincare brand, the information they require to meet and surpass customer expectations, MarketGenics has once again shown through this study that they can drive product excellence.

The post Product Test: Evaluating Skincare Innovations for a Leading Cosmetics Brand appeared first on MarketGenics.

]]> Central Location Test (CLT) for a Japanese Food Brand https://marketgenics.co/2024/07/central-location-test-clt-for-a-japanese-food-brand/ Tue, 16 Jul 2024 05:54:11 +0000 https://marketgenics.co/?p=12927 Central Location Test (CLT) for a Japanese Food Brand Central Location Test (CLT) for a Japanese Food Brand: Unveiling MarketGenics’ Success Introduction One of the top Japanese food brands collaborated with MarketGenics to handle a number of end-to-end market research studies for their product line, with the research being conducted specifically in Northeastern India. This comprehensive study aimed to ascertain how well the brand’s products performed relative to those of present competitors and how consumers assessed them on several fronts. The research was conducted in five key cities: Guwahati, Shillong, Aizawl, Imphal, and Kohima. Research Objective The primary objective of the research was to evaluate the performance of the client’s products vis-à-vis the competition. Specifically, the goals were: To understand consumer ratings of the products on various parameters individually and compared with leading competitors. To gather insights to create a differentiated offering by launching new exciting flavors or new communication based on the product’s Unique Selling Proposition (USP). Business Objective The client’s business objective was to make informed brand plans for the coming year. To achieve this, they needed to: Assess product acceptability, determining a Go – No Go decision. Identify cues for product fine-tuning, if required. Research Methodology: Central Location Test (CLT) MarketGenics proposed the use of a Central Location Test (CLT) to assess the product performance at various stages. This approach involved evaluating blind samples, ensuring that no brand names were exposed to avoid bias. The test was conducted in pre-decided venues equipped with kitchens in the suggested locations. Target Audience Age Group: 15 to 30 years Gender: Males and Females Demographics: Urban, NCCS A, B Sample Size: 100 respondents from each center in the North Eastern Region Product Evaluation Criteria The product samples were evaluated based on several key criteria, including overall likeability, taste, color and aroma, texture, mouthfeel, garnish, authenticity, purchase intention, price point, and pack size. Detailed Evaluation Parameters At the Central Location Test (CLT), the product evaluation was divided into two main categories: sensorial parameters and overall product rating. Sensorial parameters included Overall aroma appeal, Strength of aroma (Just About Right – JAR), Overall appearance appeal, Color appeal, Consistency appeal, Overall appeal of the products (Likes & Dislikes), Mouthfeel, smoothness, Taste, saltiness, aftertaste, flavor, spiciness, Portion size Overall Product Rating was done vis-a-vis the competition brands Appeal, Likes & Dislikes Overall Taste Uniqueness Quality of the Ingredients Willingness to purchase Preference ranking Conclusion The findings from the Central Location Tests were meticulously analyzed and compiled into a detailed PowerPoint presentation for each center. Consumer preferences and possible areas for product enhancement were highlighted by MarketGenics, which offered insightful information. The client was able to determine cues for fine-tuning, make well-informed decisions about product acceptability, and create strategic brand plans for the future year thanks to this thorough analysis. This project was successfully completed in the Northeastern region of India, demonstrating MarketGenics’ proficiency in providing useful market research that promotes company expansion. Some snapshots of CLT North East region  

The post Central Location Test (CLT) for a Japanese Food Brand appeared first on MarketGenics.

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Central Location Test (CLT)
for a Japanese Food Brand

Central Location Test (CLT) for a Japanese Food Brand: Unveiling MarketGenics’ Success

Introduction

One of the top Japanese food brands collaborated with MarketGenics to handle a number of end-to-end market research studies for their product line, with the research being conducted specifically in Northeastern India. This comprehensive study aimed to ascertain how well the brand’s products performed relative to those of present competitors and how consumers assessed them on several fronts. The research was conducted in five key cities: Guwahati, Shillong, Aizawl, Imphal, and Kohima.

Successful CLT for a Japanese Food Brand

Research Objective

The primary objective of the research was to evaluate the performance of the client’s products vis-à-vis the competition. Specifically, the goals were:

  • To understand consumer ratings of the products on various parameters individually and compared with leading competitors.
  • To gather insights to create a differentiated offering by launching new exciting flavors or new communication based on the product’s Unique Selling Proposition (USP).

Business Objective

The client’s business objective was to make informed brand plans for the coming year. To achieve this, they needed to:

  • Assess product acceptability, determining a Go – No Go decision.
  • Identify cues for product fine-tuning, if required.

Research Methodology: Central Location Test (CLT)

MarketGenics proposed the use of a Central Location Test (CLT) to assess the product performance at various stages. This approach involved evaluating blind samples, ensuring that no brand names were exposed to avoid bias. The test was conducted in pre-decided venues equipped with kitchens in the suggested locations.

Target Audience

  • Age Group: 15 to 30 years
  • Gender: Males and Females
  • Demographics: Urban, NCCS A, B
  • Sample Size: 100 respondents from each center in the North Eastern Region

Product Evaluation Criteria

The product samples were evaluated based on several key criteria, including overall likeability, taste, color and aroma, texture, mouthfeel, garnish, authenticity, purchase intention, price point, and pack size.

Detailed Evaluation Parameters

At the Central Location Test (CLT), the product evaluation was divided into two main categories: sensorial parameters and overall product rating.

Sensorial parameters included Overall aroma appeal, Strength of aroma (Just About Right – JAR), Overall appearance appeal, Color appeal, Consistency appeal, Overall appeal of the products (Likes & Dislikes), Mouthfeel, smoothness, Taste, saltiness, aftertaste, flavor, spiciness, Portion size

Overall Product Rating was done vis-a-vis the competition brands

  • Appeal, Likes & Dislikes
  • Overall Taste
  • Uniqueness
  • Quality of the Ingredients
  • Willingness to purchase
  • Preference ranking

Conclusion

The findings from the Central Location Tests were meticulously analyzed and compiled into a detailed PowerPoint presentation for each center. Consumer preferences and possible areas for product enhancement were highlighted by MarketGenics, which offered insightful information. The client was able to determine cues for fine-tuning, make well-informed decisions about product acceptability, and create strategic brand plans for the future year thanks to this thorough analysis. This project was successfully completed in the Northeastern region of India, demonstrating MarketGenics’ proficiency in providing useful market research that promotes company expansion.

Some snapshots of CLT North East region

Aijawl CLT  

Shillong CLT

Kohima CLT

The post Central Location Test (CLT) for a Japanese Food Brand appeared first on MarketGenics.

]]> Product evaluation research for a new green tea blend by a reputed tea brand https://marketgenics.co/2024/04/product-evaluation-research-fornew-green-tea-blend-by-xyz-brand/ Mon, 01 Apr 2024 09:15:59 +0000 http://marketgenics.co/?p=3109 Unveiling the Blend: A Comprehensive Evaluation of a New Green Tea Variant Product Evaluation Research for a New Green Tea Brand Introduction Maintaining a competitive edge in the ever-changing world of customer preferences necessitates constant innovation and an acute awareness of what appeals to your target market. Our customer, a well-known tea company, has set out to launch a brand-new green tea variety. We explore the complex process of product assessment research that was carried out to determine how consumers would respond to this novel blend in this blog article. Product Evaluation Research The study’s main objective was to evaluate consumer opinions of three different green tea varieties that our client had created: two blends in bag form and one in leaf form. The study focused on three important markets: Bangalore, Chennai, and Kochi. In these cities, consumers of Tetley and Lipton, two of the top competitors, sampled the blends. Research Objective The study’s main goal was to ascertain how consumers felt about our client’s new line of green tea blends. This required assessing a number of factors, including flavor, scent, presentation, and personal preference. Research Process: An Overview Using a screening questionnaire, green tea users were recruited to begin the research procedure. Over the course of four to five days, this painstaking procedure made sure that only individuals who fit the predetermined criteria were chosen. Multiple levels of consumer profiling were carried out, including information on preferences for green tea, consumption patterns, and demographics. Target audience The intended audience consisted of people in SEC A1/A2/B1, ages 25 to 35, who buy and drink green tea on a regular basis, preferably twice a month. The survey included 300 respondents in all, 100 of whom were inhabitants of each city. Research Methodology: Central Location Testing To collect thorough consumer input, the research methodology used was Central Location Testing (CLT). A number of factors were covered throughout the tasting sessions, including as the tea bag’s appearance and texture, scent, color, flavor, mouthfeel, and comparison to blends from competitors. A purchase intent assessment was also conducted to determine customer interest. Analysis and Insights Our research team carefully examined the data based on the answers received throughout the CLT sessions in order to produce useful insights. The client received useful information from the final research report, such as:determining which combination of the brand’s produced versions is the best.A go/no-go choice for every combination.evaluation of what is good and what needs to be adjusted or improved. Conclusion Research on product evaluation is an essential instrument for comprehending customer preferences and optimizing product offerings to satisfy market needs. Our client was able to make wise judgments and maintain an advantage in the highly competitive market landscape by carefully observing and analyzing consumer reactions to their new green tea variations. Success in the ever-changing beverage sector depends on constant innovation and research, as consumer preferences. Have a project in mind? Let’s talk now. Market Research is the only path that helps connect with customers. It is the potential key that provides solution and helps to cope up with the changing business environment. Contact Now

The post Product evaluation research for a new green tea blend by a reputed tea brand appeared first on MarketGenics.

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Unveiling the Blend:
A Comprehensive Evaluation of a
New Green Tea Variant

Product Evaluation Research for a New Green Tea Brand

Introduction

Maintaining a competitive edge in the ever-changing world of customer preferences necessitates constant innovation and an acute awareness of what appeals to your target market. Our customer, a well-known tea company, has set out to launch a brand-new green tea variety. We explore the complex process of product assessment research that was carried out to determine how consumers would respond to this novel blend in this blog article.

Product Evaluation Research

The study’s main objective was to evaluate consumer opinions of three different green tea varieties that our client had created: two blends in bag form and one in leaf form. The study focused on three important markets: Bangalore, Chennai, and Kochi. In these cities, consumers of Tetley and Lipton, two of the top competitors, sampled the blends.

Research Objective

The study’s main goal was to ascertain how consumers felt about our client’s new line of green tea blends. This required assessing a number of factors, including flavor, scent, presentation, and personal preference.

Research Process: An Overview

Using a screening questionnaire, green tea users were recruited to begin the research procedure. Over the course of four to five days, this painstaking procedure made sure that only individuals who fit the predetermined criteria were chosen. Multiple levels of consumer profiling were carried out, including information on preferences for green tea, consumption patterns, and demographics.


Target audience

The intended audience consisted of people in SEC A1/A2/B1, ages 25 to 35, who buy and drink green tea on a regular basis, preferably twice a month. The survey included 300 respondents in all, 100 of whom were inhabitants of each city.

Research Methodology: Central Location Testing

To collect thorough consumer input, the research methodology used was Central Location Testing (CLT). A number of factors were covered throughout the tasting sessions, including as the tea bag’s appearance and texture, scent, color, flavor, mouthfeel, and comparison to blends from competitors. A purchase intent assessment was also conducted to determine customer interest.

Analysis and Insights

Our research team carefully examined the data based on the answers received throughout the CLT sessions in order to produce useful insights. The client received useful information from the final research report, such as:
determining which combination of the brand’s produced versions is the best.
A go/no-go choice for every combination.
evaluation of what is good and what needs to be adjusted or improved.

Conclusion

Research on product evaluation is an essential instrument for comprehending customer preferences and optimizing product offerings to satisfy market needs. Our client was able to make wise judgments and maintain an advantage in the highly competitive market landscape by carefully observing and analyzing consumer reactions to their new green tea variations. Success in the ever-changing beverage sector depends on constant innovation and research, as consumer preferences.

Have a project in mind? Let's talk now.

Market Research is the only path that helps connect with customers. It is the potential key that provides solution and helps to cope up with the changing business environment.

Contact Now
CLT for a Green Tea Brand

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]]> Blind Product test for two whisky blends against competitions https://marketgenics.co/2024/03/blind-product-test-for-two-whisky-blends-against-competitions-end-to-end-research/ Sat, 23 Mar 2024 07:29:20 +0000 http://marketgenics.co/?p=3870 Blind Product Test for Two Whisky Blends Against Competitors Blind Product test for two whisky blends against competitions | End to End Research Introduction Finding the ideal combination in the ever changing world of spirits is a journey full of complexity and intricacies. Whisky connoisseurs place a high value on the flavor, aroma, and entire experience. However, how do novel blends perform in comparison to well-known rivals? Here’s where thorough research becomes important. This blog post explores the depths of a blind product test, matching two brand-new whiskey blends against two industry mainstays: Imperial Blue and McDowell’s No. 1. Study Objective This study’s main goal was to carefully compare two new whisky blends from our client to their fierce rivals, McDowell’s No. 1 and Imperial Blue. Post-tasting spontaneous reactions, overall appeal, and a thorough analysis of appearance and taste metrics, such as color, flavor, scent, aftertaste, and smoothness, were all included in the evaluation. Target Audience and Sample Size Regular whisky drinkers who indulged in their preferred spirit at least twice or three times a week made up our target demographic. These individuals, who belonged to SEC A & B, ranged in age from 25 to 60 years, had monthly household incomes between 40 and 75K, and represented a wide range of whisky users. Notably, McDowell’s No. 1 and Imperial Blue were the most often consumed brands out of all of them. Research Approach: Central Location Testing To ensure precision and reliability, we adopted a Central Location Testing (CLT) format for our research. This quantitative approach, employing a monadic sequential methodology, involved presenting three blend samples to participants. The subsequent feedback provided invaluable insights into preferences and perceptions. Central Location Test The CLT took place at a prestigious hotel venue in Gurugram, attracting 65 enthusiastic respondents. Each participant was treated to 30ml samples of the blends, with careful rotation to mitigate order bias. The meticulous planning ensured a seamless process, with the entire test completed within a remarkable six-hour timeframe. Evaluation Parameters Our evaluation parameters were meticulously crafted by the MarketGenics Team to capture every aspect of the tasting experience. Participants were encouraged to provide feedback on taste, smoothness, smell, color, and mouthfeel, enabling a comprehensive analysis of each blend’s attributes. Successful Completion With 65 dedicated participants and a meticulously executed CLT, our blind product test was a resounding success. The wealth of data gathered during the process facilitated the creation of a comprehensive market research report, meticulously prepared by our research team. This report, enriched by the insights and preferences of our participants, was subsequently presented to our esteemed client, empowering them with invaluable knowledge for informed decision-making. Conclusion In the realm of whisky blending, precision, and expertise reign supreme. Through our blind product test, we embarked on a journey of discovery, unraveling the intricacies of taste, aroma, and preference. Armed with the insights gleaned from our discerning participants, our client is poised to navigate the competitive landscape with confidence and clarity. As the spirit of innovation continues to drive the industry forward, our commitment to rigorous research remains unwavering, ensuring that every blend tells a story worth savoring. https://m83.846.myftpupload.com/wp-content/uploads/2021/10/MarketGenics-CLT-Services-Snapshots.mp4

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Blind Product Test for
Two Whisky Blends
Against Competitors

Blind Product test for two whisky blends against competitions | End to End Research

Introduction

Finding the ideal combination in the ever changing world of spirits is a journey full of complexity and intricacies. Whisky connoisseurs place a high value on the flavor, aroma, and entire experience. However, how do novel blends perform in comparison to well-known rivals? Here’s where thorough research becomes important. This blog post explores the depths of a blind product test, matching two brand-new whiskey blends against two industry mainstays: Imperial Blue and McDowell’s No. 1.

Study Objective

This study’s main goal was to carefully compare two new whisky blends from our client to their fierce rivals, McDowell’s No. 1 and Imperial Blue. Post-tasting spontaneous reactions, overall appeal, and a thorough analysis of appearance and taste metrics, such as color, flavor, scent, aftertaste, and smoothness, were all included in the evaluation.

Target Audience and Sample Size

Regular whisky drinkers who indulged in their preferred spirit at least twice or three times a week made up our target demographic. These individuals, who belonged to SEC A & B, ranged in age from 25 to 60 years, had monthly household incomes between 40 and 75K, and represented a wide range of whisky users. Notably, McDowell’s No. 1 and Imperial Blue were the most often consumed brands out of all of them.

Research Approach: Central Location Testing

To ensure precision and reliability, we adopted a Central Location Testing (CLT) format for our research. This quantitative approach, employing a monadic sequential methodology, involved presenting three blend samples to participants. The subsequent feedback provided invaluable insights into preferences and perceptions.

Central Location Testing End to End Research

Central Location Test

The CLT took place at a prestigious hotel venue in Gurugram, attracting 65 enthusiastic respondents. Each participant was treated to 30ml samples of the blends, with careful rotation to mitigate order bias. The meticulous planning ensured a seamless process, with the entire test completed within a remarkable six-hour timeframe.

Evaluation Parameters

Our evaluation parameters were meticulously crafted by the MarketGenics Team to capture every aspect of the tasting experience. Participants were encouraged to provide feedback on taste, smoothness, smell, color, and mouthfeel, enabling a comprehensive analysis of each blend’s attributes.

Successful Completion

With 65 dedicated participants and a meticulously executed CLT, our blind product test was a resounding success. The wealth of data gathered during the process facilitated the creation of a comprehensive market research report, meticulously prepared by our research team. This report, enriched by the insights and preferences of our participants, was subsequently presented to our esteemed client, empowering them with invaluable knowledge for informed decision-making.

Conclusion

In the realm of whisky blending, precision, and expertise reign supreme. Through our blind product test, we embarked on a journey of discovery, unraveling the intricacies of taste, aroma, and preference. Armed with the insights gleaned from our discerning participants, our client is poised to navigate the competitive landscape with confidence and clarity. As the spirit of innovation continues to drive the industry forward, our commitment to rigorous research remains unwavering, ensuring that every blend tells a story worth savoring.

The post Blind Product test for two whisky blends against competitions appeared first on MarketGenics.

]]> Blend Test for a New Blend Vs Key Competition: End-to-end Research https://marketgenics.co/2021/04/blend-test-for-a-new-blend-vs-key-competion/ Thu, 29 Apr 2021 06:11:31 +0000 http://marketgenics.co/?p=2415 Blend Test for a New Blend Vs Key Competition Name:  Blend Test for a New Blend Methodology: CLT along with Monadic Sequential (Blind form without exposing the brand name) End to end research project MarketGenics.co  conducted a thorough study project for a well-known alcoholic beverage company in April 2021. The goal was to assess the competitive environment between two well-known blends, Royal Stag and All Seasons, and a new alcohol mix that was about to be launched. Project Overview Objective Goal: Blend test for a new alcohol blend versus its competitors. Locations: Delhi, Noida, Gurugram. Total Respondents: 60 from each location. Age Range: 20 to 50 years. Timeline: 5 days (3 days for data collection, 2 days for analysis and reporting). Methodology The effort was carried out in tandem with important occasions like Ramadan and Navratri during the peak of the COVID-19 pandemic. The MarketGenics team upheld strict measures to guarantee the security and dependability of the study in spite of these obstacles. Central Location Testing (CLT) Approach: Monadic Sequential Methodology. Procedure: Respondents were exposed to two blends (one new, one popular) sequentially without disclosing the blend names. Locations: CLT was conducted in Noida, Delhi, and Gurugram Execution Data Collection: The CLT was held in hotels in each city, carefully following COVID-19 security protocols. In order to reduce interaction and maintain a secure atmosphere, respondents showed up during the designated times. Procedure: Every participant consumed both the novel blend and a well-liked blend. After that, questions about flavor, color, strength, taste, after taste and other characteristics were put to them. Tools: An online questionnaire that had been pre-designed was used to get feedback. Analysis Following the collection of data, the research team at MarketGenics assembled and examined the answers from each of the three sites. Comparing the new blend’s characteristics to those of the well-liked mixes was the main focus of the study. Findings The study yielded significant findings about consumer inclinations and opinions of the novel alcohol blend vis-à-vis its well-established rivals. Important parameters including flavor, color, and potency were carefully assessed, allowing the customer to make well-informed choices regarding the product introduction. To sum up In an unprecedented five days, MarketGenics.co finished the end-to-end research study, despite the obstacles presented by COVID-19, Ramadan, and Navratri. The team’s commitment and proficiency in conducting market research were demonstrated by the timely delivery of the final report. MarketGenics.co stands out as the best option for companies looking for premium market research services in CLT because it consistently provides dependable and useful insights, even in the most trying situations.

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Blend Test for a New Blend
Vs Key Competition

  • Name:  Blend Test for a New Blend
  • Methodology: CLT along with Monadic Sequential (Blind form without exposing the brand name)

End to end research project

MarketGenics.co  conducted a thorough study project for a well-known alcoholic beverage company in April 2021. The goal was to assess the competitive environment between two well-known blends, Royal Stag and All Seasons, and a new alcohol mix that was about to be launched.

Central Location Testing Blend Test

Project Overview

Objective

  • Goal: Blend test for a new alcohol blend versus its competitors.
  • Locations: Delhi, Noida, Gurugram.
  • Total Respondents: 60 from each location.
  • Age Range: 20 to 50 years.
  • Timeline: 5 days (3 days for data collection, 2 days for analysis and reporting).

Methodology

The effort was carried out in tandem with important occasions like Ramadan and Navratri during the peak of the COVID-19 pandemic. The MarketGenics team upheld strict measures to guarantee the security and dependability of the study in spite of these obstacles.

Central Location Testing (CLT)

  • Approach: Monadic Sequential Methodology.
  • Procedure: Respondents were exposed to two blends (one new, one popular) sequentially without disclosing the blend names.
  • Locations: CLT was conducted in Noida, Delhi, and Gurugram

Execution

Data Collection:

The CLT was held in hotels in each city, carefully following COVID-19 security protocols. In order to reduce interaction and maintain a secure atmosphere, respondents showed up during the designated times.

  • Procedure: Every participant consumed both the novel blend and a well-liked blend. After that, questions about flavor, color, strength, taste, after taste and other characteristics were put to them.
  • Tools: An online questionnaire that had been pre-designed was used to get feedback.

Analysis

Following the collection of data, the research team at MarketGenics assembled and examined the answers from each of the three sites. Comparing the new blend’s characteristics to those of the well-liked mixes was the main focus of the study.

Findings

The study yielded significant findings about consumer inclinations and opinions of the novel alcohol blend vis-à-vis its well-established rivals. Important parameters including flavor, color, and potency were carefully assessed, allowing the customer to make well-informed choices regarding the product introduction.

To sum up

In an unprecedented five days, MarketGenics.co finished the end-to-end research study, despite the obstacles presented by COVID-19, Ramadan, and Navratri. The team’s commitment and proficiency in conducting market research were demonstrated by the timely delivery of the final report.

MarketGenics.co stands out as the best option for companies looking for premium market research services in CLT because it consistently provides dependable and useful insights, even in the most trying situations.

The post Blend Test for a New Blend Vs Key Competition: End-to-end Research appeared first on MarketGenics.

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