Success Stories Archives - MarketGenics https://marketgenics.co/category/success-stories/ Best Market Research Company Thu, 28 Nov 2024 08:10:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://marketgenics.co/wp-content/uploads/2021/01/icon.png Success Stories Archives - MarketGenics https://marketgenics.co/category/success-stories/ 32 32 Unlock consumer insights for launch https://marketgenics.co/2024/11/unlock-consumer-insights-for-launch/ https://marketgenics.co/2024/11/unlock-consumer-insights-for-launch/#respond Thu, 28 Nov 2024 08:00:53 +0000 https://marketgenics.co/?p=13648 A Sweet Success: How MarketGenics India Helped Unlock Consumer Insights for a “Dates” Brand Launch Unveiling Key Consumer Insights for a Successful Date Brand Launch Introduction In a dynamic and evolving market like dry fruits, dates have emerged as a favorite among health-conscious consumers. With their rich taste, nutritional benefits, and versatility, dates are more than just a snack; they are a lifestyle choice. Understanding this, our client approached MarketGenics India Pvt. Ltd. to conduct a comprehensive Consumer Usage and Attitude Research Study to assess the market potential for their new date brand in Bangalore. The Goal Our client aimed to explore: Consumer preferences and perceptions of dates. Purchase motivations and usage patterns. Key attributes like taste, texture, packaging, and price sensitivity. Market opportunities to differentiate their brand from competitors like Lion, Happilo and others. How MarketGenics Conducted the Study MarketGenics India employed a strategic, multi-phase research approach: 1. In-Depth Consumer Insights Through detailed interviews and surveys, MarketGenics explored consumers’ daily routines, dietary habits, and perceptions of dates. The findings revealed that: Health benefits and convenience drive date consumption. Dates are often consumed daily, especially as morning snacks or post-gym energy boosters. Consumers appreciate dates for their natural sweetness, soft texture, and nutritional value (rich in iron and fiber). 2. Competitive Landscape Analysis The study highlighted strong competition from established brands like Lion and others. 3. Purchase Behavior and Preferences MarketGenics identified critical factors influencing purchase decisions: Price: Consumers were willing to pay ₹200–₹250 for regular dates and up to ₹800 for premium varieties. Packaging: Transparent, airtight, and durable packaging was a priority. Unique shapes like square or heart-shaped tins and resealable pouches appealed to buyers. Promotions: Discounts, trial packs, and “Buy One, Get One” offers were highly effective in driving purchases. 4. Brand Awareness and Recommendations Consumers were open to trying new brands if they offered: Appealing quality, freshness, and balanced sweetness. Competitive pricing in the range of ₹200–₹400 for a 500g pack. Innovative packaging and clear nutritional labeling. Key Findings and Recommendations MarketGenics provided actionable insights to the client, emphasizing: Product Quality: Focus on freshness, softness, and a naturally sweet taste to meet consumer expectations. Packaging Innovation: Use premium, durable, and resealable packaging to enhance shelf life and convenience. Promotional Strategies: Leverage free samples, discounts, and seasonal offers to encourage trial and build brand loyalty. Retail Presence: Ensure a strong presence both online and offline through platforms like Blinkit, Zepto, and local supermarkets. Conclusion Thanks to the in-depth research conducted by MarketGenics India, the client is now well-positioned to enter the competitive dates market with a product that aligns with consumer needs and preferences. By focusing on quality, innovative packaging, and strategic promotions, the client’s brand can carve a niche for itself and capture the hearts—and taste buds—of health-conscious consumers in Bangalore. MarketGenics India’s expertise in consumer insights and strategic analysis continues to empower brands to make data-driven decisions, ensuring successful product launches in dynamic markets.

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A Sweet Success:
How MarketGenics India Helped Unlock Consumer Insights
for a "Dates" Brand Launch

Unveiling Key Consumer Insights for a Successful Date Brand Launch

Introduction

In a dynamic and evolving market like dry fruits, dates have emerged as a favorite among health-conscious consumers. With their rich taste, nutritional benefits, and versatility, dates are more than just a snack; they are a lifestyle choice. Understanding this, our client approached MarketGenics India Pvt. Ltd. to conduct a comprehensive Consumer Usage and Attitude Research Study to assess the market potential for their new date brand in Bangalore.

The Goal

Our client aimed to explore:

  • Consumer preferences and perceptions of dates.
  • Purchase motivations and usage patterns.
  • Key attributes like taste, texture, packaging, and price sensitivity.
  • Market opportunities to differentiate their brand from competitors like Lion, Happilo and others.

How MarketGenics Conducted the Study

Unlock consumer insights for launch

MarketGenics India employed a strategic, multi-phase research approach:

1. In-Depth Consumer Insights

Through detailed interviews and surveys, MarketGenics explored consumers’ daily routines, dietary habits, and perceptions of dates. The findings revealed that:

  • Health benefits and convenience drive date consumption.
  • Dates are often consumed daily, especially as morning snacks or post-gym energy boosters.
  • Consumers appreciate dates for their natural sweetness, soft texture, and nutritional value (rich in iron and fiber).

2. Competitive Landscape Analysis

The study highlighted strong competition from established brands like Lion and others.

3. Purchase Behavior and Preferences

MarketGenics identified critical factors influencing purchase decisions:

  • Price: Consumers were willing to pay ₹200–₹250 for regular dates and up to ₹800 for premium varieties.
  • Packaging: Transparent, airtight, and durable packaging was a priority. Unique shapes like square or heart-shaped tins and resealable pouches appealed to buyers.
  • Promotions: Discounts, trial packs, and “Buy One, Get One” offers were highly effective in driving purchases.

4. Brand Awareness and Recommendations

Consumers were open to trying new brands if they offered:

  • Appealing quality, freshness, and balanced sweetness.
  • Competitive pricing in the range of ₹200–₹400 for a 500g pack.
  • Innovative packaging and clear nutritional labeling.

Key Findings and Recommendations

MarketGenics provided actionable insights to the client, emphasizing:

  • Product Quality: Focus on freshness, softness, and a naturally sweet taste to meet consumer expectations.
  • Packaging Innovation: Use premium, durable, and resealable packaging to enhance shelf life and convenience.
  • Promotional Strategies: Leverage free samples, discounts, and seasonal offers to encourage trial and build brand loyalty.
  • Retail Presence: Ensure a strong presence both online and offline through platforms like Blinkit, Zepto, and local supermarkets.

Conclusion

Thanks to the in-depth research conducted by MarketGenics India, the client is now well-positioned to enter the competitive dates market with a product that aligns with consumer needs and preferences. By focusing on quality, innovative packaging, and strategic promotions, the client’s brand can carve a niche for itself and capture the hearts—and taste buds—of health-conscious consumers in Bangalore.

MarketGenics India’s expertise in consumer insights and strategic analysis continues to empower brands to make data-driven decisions, ensuring successful product launches in dynamic markets.

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]]> https://marketgenics.co/2024/11/unlock-consumer-insights-for-launch/feed/ 0 Understanding Consumer Behavior: Insights from a Consumer Immersion Study https://marketgenics.co/2024/11/insights-from-consumer-immersion-study/ https://marketgenics.co/2024/11/insights-from-consumer-immersion-study/#respond Thu, 21 Nov 2024 06:06:07 +0000 https://marketgenics.co/?p=13630 Understanding Consumer Behavior: Insights from a Consumer Immersion Study for a reputed food brand Consumer Insights – Consumer Immersion Study – Decoding Urban Lifestyles Delhi NCR and Mumbai are a blend of cultural diversity and evolving urban lifestyles, making it critical for businesses to understand consumer preferences. MarketGenics recently conducted a comprehensive consumer immersion study for a well-known food brand to explore consumer behaviour towards idli batter, a staple in many households. The study compared branded products with local alternatives and provided valuable insights into consumption patterns, purchase motivations and the role of lifestyle in shaping preferences. Research Objectives The primary objective was to gain an in-depth understanding of how consumers consume idli batter (frequency, preparation method, occasions) andpurchase the branded product compared to the local product. Identify the deciding factors that influence decision making such as quality, price, convenience and brand trust. Methodology The study adopted a qualitative approach including: Home visits to observe lifestyle and food preparation habits; Individual interviews to explore the decision-making process and understand factors influencing purchasing behaviour and brand choice. Participants included families from different demographics, ensuring a holistic perspective. Key Findings of the Study The consumer immersion study provided a comprehensive understanding of the factors influencing consumer behavior related to idli batter in urban households across Delhi NCR and Mumbai. Evolving Lifestyle and Food Preferences Patterns of Idli Batter Consumption Shopping Behaviors and Preferences Drivers of Product Choice Perception of Packaged and Frozen Foods Impact of Lifestyle and Hobbies on Consumption It uncovered key patterns in lifestyle choices, consumption habits, shopping preferences, and the decision-making process for branded versus local options. The study offered actionable insights into the evolving needs of families, their perception of packaged and frozen foods, and the role of hobbies and routines in shaping purchasing decisions. Conclusion The consumer survey conducted by MarketGenics has provided valuable insights into the preferences, behavior and lifestyle of urban families in Delhi NCR and Mumbai. For brands, understanding the nuances of consumer behavior – from eating habits to shopping preferences – provides an avenue to develop products that resonate with your target audience. MarketGenics is committed to delivering actionable insights through customized research studies. If you want to uncover the driving forces behind consumer behavior in your category, let’s work together to make informed decisions that will set your brand apart from the rest.

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Understanding Consumer Behavior:
Insights from a Consumer Immersion Study
for a reputed food brand

Consumer Insights - Consumer Immersion Study - Decoding Urban Lifestyles

Delhi NCR and Mumbai are a blend of cultural diversity and evolving urban lifestyles, making it critical for businesses to understand consumer preferences. MarketGenics recently conducted a comprehensive consumer immersion study for a well-known food brand to explore consumer behaviour towards idli batter, a staple in many households. The study compared branded products with local alternatives and provided valuable insights into consumption patterns, purchase motivations and the role of lifestyle in shaping preferences.

Research Objectives

  • The primary objective was to gain an in-depth understanding of how consumers consume idli batter (frequency, preparation method, occasions) and
    purchase the branded product compared to the local product.
  • Identify the deciding factors that influence decision making such as quality, price, convenience and brand trust.

Methodology

The study adopted a qualitative approach including:

  • Home visits to observe lifestyle and food preparation habits;
  • Individual interviews to explore the decision-making process and understand factors influencing purchasing behaviour and brand choice.

Participants included families from different demographics, ensuring a holistic perspective.

Consumer Immersion Study - MarketGenics

Key Findings of the Study

The consumer immersion study provided a comprehensive understanding of the factors influencing consumer behavior related to idli batter in urban households across Delhi NCR and Mumbai.

  • Evolving Lifestyle and Food Preferences
  • Patterns of Idli Batter Consumption
  • Shopping Behaviors and Preferences
  • Drivers of Product Choice
  • Perception of Packaged and Frozen Foods
  • Impact of Lifestyle and Hobbies on Consumption

It uncovered key patterns in lifestyle choices, consumption habits, shopping preferences, and the decision-making process for branded versus local options. The study offered actionable insights into the evolving needs of families, their perception of packaged and frozen foods, and the role of hobbies and routines in shaping purchasing decisions.

Consumer Immersion Study - Delhi NCR

Conclusion

The consumer survey conducted by MarketGenics has provided valuable insights into the preferences, behavior and lifestyle of urban families in Delhi NCR and Mumbai. For brands, understanding the nuances of consumer behavior – from eating habits to shopping preferences – provides an avenue to develop products that resonate with your target audience.

MarketGenics is committed to delivering actionable insights through customized research studies. If you want to uncover the driving forces behind consumer behavior in your category, let’s work together to make informed decisions that will set your brand apart from the rest.

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]]> https://marketgenics.co/2024/11/insights-from-consumer-immersion-study/feed/ 0 Product Test: Two Bowl Test for a Reputed Dog Food Brand https://marketgenics.co/2024/11/product-test-two-bowl-test-for-a-reputed-dog-food-brand/ Fri, 15 Nov 2024 06:29:00 +0000 https://marketgenics.co/?p=13603 Discover how MarketGenics.co conducted a Two Bowl Test for a leading dog food brand, evaluating pet preferences and gathering valuable feedback from pet owners

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Product Test: Two Bowl Test for a
Reputed Dog Food Brand

Enhancing Pet Nutrition: Insights from a Two Bowl Product Test for a Leading Dog Food Brand

With a growing number of pet owners in India, pet owners are increasingly concerned about the health and nutrition of their animals. Recognizing this trend, a reputed dog food brand with a mission to raise the nutritional standards of pets in India collaborated with MarketGenics.co to conduct a two-bowl test. The objective of the test was to evaluate new product formulations. Leveraging this insight, the brand’s products must meet the highest standards of animal satisfaction and owner approval.

Product Test - Two Bowl Test

Brand Mission

The brand’s focus on scientific formulations, natural ingredients and transparency highlights its commitment to improving pet health and welfare. By making high-quality pet food more accessible, the brand aims to strengthen the bond between pets and owners, making mealtimes not just about nutrition but also about joy and connection.

Objective of the study

MarketGenics.co worked closely with the client to design and conduct a study with the following objectives:

  • Assess Pet Preference: Understand the food preferences of pet dogs when presented with two food options simultaneously.
  • Collect feedback from pet owners: Gather valuable insights from pet owners about their pets’ behavior, enthusiasm and acceptance of food options.
  • Compare pet profiles: Determine if there are differences in preferences based on pet profiles (breed, size, eating habits etc.).

Methodology

The two-bowl test (product test) was conducted in Hyderabad on a carefully selected group of 30 pet dogs. The study was designed to minimize bias and ensure reliable results.

Preparation and Approval

  • Pet owners were informed of the design and objective of the test.
  • It was approved to offer food samples to pets as their first meal of the day to allow for a fair assessment of appetite and preference.

Step by Step implementation

Offering samples A and B

  • On the first day, samples A and B were offered to each dog simultaneously in two separate bowls.
  • Observations such as which sample was preferred, how much was consumed and how enthusiastic the pet was were recorded.
  • Feedback from owners regarding their pets’ behavior, such as excitement or hesitation, was also noted.

Offering samples C and D

  • After a two-day break to allow the pets to acclimate, samples C and D were offered using the same protocol.
  • Data on owner preference, intake and observations were again collected.

Data Collection and Analysis

Feedback collected included:

  • Food Intake: The amount consumed by each sample.
  • Preference Patterns: Which sample was chosen first and whether it was consumed completely.
  • Owner Insights: Additional observations regarding the pets’ excitement, digestion and well-being.

Key Findings

  • Strong Preferences Observed: The majority of dogs showed clear preferences between the food options, with certain compositions eliciting more enthusiasm.
  • Impact of Natural Ingredients: Samples containing high levels of natural ingredients received positive feedback from both pets and their owners.
  • Different Preferences for Different Profiles: Differences in preferences have been observed across different breeds and sizes. Smaller dog breeds seem to be more picky, while larger breeds showed consistent enthusiasm across all samples.
  • Positive Feedback from Owners: Pet owners appreciated the transparency of the test and provided insightful comments about their pets’ behavior after meals.

Conclusion

The two-bowl test enabled the brand to gain key insights into pet preferences, enabling them to refine recipes and tailor products to suit the needs of their furry customers.  At MarketGenics.co, we specialize in developing and running customized product tests to help brands make informed decisions. Whether it’s pet food or human food, our methods are tailored to deliver actionable insights.

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]]> Impact Evaluation of Smart Class Solutions : A Study by MarketGenics India Pvt Ltd https://marketgenics.co/2024/10/impact-evaluation-of-smart-class-solutions-a-study-by-marketgenics/ Fri, 25 Oct 2024 06:34:31 +0000 https://marketgenics.co/?p=13541 Impact Evaluation of Smart Class Solutions: A Study by MarketGenics India Pvt Ltd Impact Evaluation of Smart Class Solutions by a Prominent Educational Brand: A Study by MarketGenics India Pvt Ltd Digital learning solutions are becoming the foundation of contemporary classrooms in the ever changing educational landscape of today. Our client, a well-known educational company, wanted to assess the efficacy of its innovative Smart Class Solutions for curriculum study and competitive exam preparation. In order to determine the Unique Selling Propositions (USPs) that would guide future marketing efforts, it was necessary to collect feedback from important stakeholders. To achieve this, the educational brand collaborated with MarketGenics India Pvt Ltd to conduct an extensive impact evaluation across schools in multiple cities. Study Overview MarketGenics India Pvt Ltd carried out a comprehensive impact assessment, reaching out to stakeholders from 20 schools (which are using our client’s product) in Bangalore, Bangalore, Chennai, Delhi, Pollachi, Pattambi, Mettupalayam, Tiruchendur and Nagpur. The study engaged: 20 Principals 44 Teachers Around 200 Students from classes 9 to 12 The aim was to assess how the Smart Class Solutions were received and utilized by the school’s leadership, teaching staff, and students, ensuring a multi-dimensional evaluation of the product. Key Research Objective The main research objective was to: Evaluate the impact of the Smart Class Solutions among key stakeholders, including school principals, faculty, administrative teams, and students. By analyzing feedback from these diverse groups, the study aimed to uncover the strengths and challenges associated with the product’s usage in schools. Business Objective For the educational brand, the overarching business objective was to: Leverage the study’s insights to shape future marketing campaigns, emphasizing the product’s success in schools and attracting new educational partners. The evaluation would provide concrete data to define the USPs that resonate with potential customers, helping the brand further penetrate the competitive educational technology market. Methodology To collect the requisite information for this study, we used a quantitative approach. Quantitative research  executed as semi-structured interviews conducted by trained MarketGenics investigators. Interviews took place one on one, face to face, at the school premises. Once the data collection was over, analysis was conducted to identify patterns, key themes, and satisfaction levels across the stakeholder groups. Key Findings The evaluation’s findings offered some important insights into how the product was received: High Student Engagement: The interactive features of the Smart Class Solutions were well received by the students. They said that the captivating, visually stimulating content made learning less stressful and more pleasurable by improving their understanding of difficult subjects. Teachers’ Support: Teachers praised the platform’s adaptability, pointing out that it saved time in lesson preparation and allowed for lesson customisation. Additionally, the content contributed to more dynamic instruction, which raised student engagement in the classroom. Implementation Challenges: Although several principals commended the system for its inventiveness and capacity to increase teaching effectiveness, a few pointed out early difficulties incorporating the product into their school’s infrastructure. However, once operational, the system contributed significantly to the overall learning environment. Based on the findings, MarketGenics India Pvt Ltd identified several unique strengths of the Smart Class Solutions that could serve as key USPs in future brand campaigns. Conclusion With accuracy, MarketGenics India Pvt Ltd carried out the effect evaluation study, guaranteeing thorough data collecting and perceptive analysis among many stakeholders in several locations. The client now gets actionable knowledge to improve the market positioning of their product and confidently pursue new collaborations thanks to this smooth method. MarketGenics has reaffirmed its dedication to provide clients insightful, data-driven assessments that help them make well-informed, strategic business decisions with this project.

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Impact Evaluation of
Smart Class Solutions
: A Study by
MarketGenics India Pvt Ltd

Impact Evaluation of Smart Class Solutions by a Prominent Educational Brand: A Study by MarketGenics India Pvt Ltd

Digital learning solutions are becoming the foundation of contemporary classrooms in the ever changing educational landscape of today. Our client, a well-known educational company, wanted to assess the efficacy of its innovative Smart Class Solutions for curriculum study and competitive exam preparation. In order to determine the Unique Selling Propositions (USPs) that would guide future marketing efforts, it was necessary to collect feedback from important stakeholders. To achieve this, the educational brand collaborated with MarketGenics India Pvt Ltd to conduct an extensive impact evaluation across schools in multiple cities.

Impact Evaluation Study

Study Overview

MarketGenics India Pvt Ltd carried out a comprehensive impact assessment, reaching out to stakeholders from 20 schools (which are using our client’s product) in Bangalore, Bangalore, Chennai, Delhi, Pollachi, Pattambi, Mettupalayam, Tiruchendur and Nagpur. The study engaged:

  • 20 Principals
  • 44 Teachers
  • Around 200 Students from classes 9 to 12

The aim was to assess how the Smart Class Solutions were received and utilized by the school’s leadership, teaching staff, and students, ensuring a multi-dimensional evaluation of the product.

Key Research Objective

The main research objective was to:

  • Evaluate the impact of the Smart Class Solutions among key stakeholders, including school principals, faculty, administrative teams, and students.

By analyzing feedback from these diverse groups, the study aimed to uncover the strengths and challenges associated with the product’s usage in schools.

Business Objective

For the educational brand, the overarching business objective was to:

  • Leverage the study’s insights to shape future marketing campaigns, emphasizing the product’s success in schools and attracting new educational partners.

The evaluation would provide concrete data to define the USPs that resonate with potential customers, helping the brand further penetrate the competitive educational technology market.

Methodology

To collect the requisite information for this study, we used a quantitative approach. Quantitative research  executed as semi-structured interviews conducted by trained MarketGenics investigators. Interviews took place one on one, face to face, at the school premises. Once the data collection was over, analysis was conducted to identify patterns, key themes, and satisfaction levels across the stakeholder groups.

Key Findings

The evaluation’s findings offered some important insights into how the product was received:

  • High Student Engagement: The interactive features of the Smart Class Solutions were well received by the students. They said that the captivating, visually stimulating content made learning less stressful and more pleasurable by improving their understanding of difficult subjects.
  • Teachers’ Support: Teachers praised the platform’s adaptability, pointing out that it saved time in lesson preparation and allowed for lesson customisation. Additionally, the content contributed to more dynamic instruction, which raised student engagement in the classroom.
  • Implementation Challenges: Although several principals commended the system for its inventiveness and capacity to increase teaching effectiveness, a few pointed out early difficulties incorporating the product into their school’s infrastructure. However, once operational, the system contributed significantly to the overall learning environment.

Based on the findings, MarketGenics India Pvt Ltd identified several unique strengths of the Smart Class Solutions that could serve as key USPs in future brand campaigns.

Conclusion

With accuracy, MarketGenics India Pvt Ltd carried out the effect evaluation study, guaranteeing thorough data collecting and perceptive analysis among many stakeholders in several locations. The client now gets actionable knowledge to improve the market positioning of their product and confidently pursue new collaborations thanks to this smooth method.

MarketGenics has reaffirmed its dedication to provide clients insightful, data-driven assessments that help them make well-informed, strategic business decisions with this project.

The post Impact Evaluation of Smart Class Solutions : A Study by MarketGenics India Pvt Ltd appeared first on MarketGenics.

]]> Category Evaluation Study for a Leading Skincare Brand by MarketGenics https://marketgenics.co/2024/10/category-evaluation-study-for-a-leading-skincare-brand/ Wed, 09 Oct 2024 04:38:40 +0000 https://marketgenics.co/?p=13473 Category Evaluation Study for a Leading Skincare Brand Category Evaluation Study for a Leading Skincare Brand by MarketGenics In today’s competitive beauty industry, consumer insights are essential for understanding brand perception and shaping future product strategies. A leading skincare brand recently partnered with MarketGenics to conduct a Category Evaluation Study to gain a deeper understanding of consumer perceptions of their brand, the key market forces shaping the beauty industry, and the evolving patterns of consumer behavior. This research aimed to analyze consumer perception, preferences, and the brand’s standing in a highly competitive market. Study Overview The study was conducted in two major cities, Delhi NCR (Tier 1) and Agra (Tier 2), to capture a diverse range of consumer opinions. MarketGenics organized ten Focus Group Discussions (FGDs), with five FGDs held in each city. The groups consisted of a mix of product users and non-users, ensuring comprehensive insights. The participants included housewives, students, and working professionals, offering perspectives from different walks of life. Key Objectives of the Study The primary goal of this study was to understand the overall perception of the brand among consumers. Key objectives included: Assessing the brand’s perception based on consumer feedback. Identifying the driving forces behind consumer behavior in the skincare market. Understanding media consumption patterns, such as preference for TV or OTT platforms. Analyzing the social media platforms most used by the target audience. Pinpointing the brand discovery channels, whether online or offline, and specific touchpoints that influenced purchasing decisions. Methodology: Focus Group Discussions The 10 FGDs conducted in Delhi and Agra provided qualitative insights from 100 respondents. Each group comprised 10 participants, with a balanced representation of different demographic segments. The FGDs were designed to foster open discussions on several key aspects of skincare routine, skincare products of different brands, including the brand’s products: Skincare routine: To gauge their living style and how they take care of their skin, what products they use. Spontaneous Reaction to Products: Participants shared their first impressions of the brand’s products, giving honest feedback on their initial thoughts. Also shared inputs on the products that they regularly use. Overall Likeability and Appeal: This segment gauged the overall appeal of the products, including packaging, brand messaging, and its alignment with consumer preferences. Preference and Relevance: Respondents were asked about their product preferences and how relevant/irrelevant they found the brand in their personal skincare routines. Social media habits: The FGDs also aimed to find the social media habits of the respondents.  Willingness to Purchase: The discussions also aimed to assess how willing consumers were to choose the brand over competitors. Future Expectations: Finally, the participants were asked what improvements or innovations they would like to see in future product lines.   Key Insights Gathered Brand Perception: The study revealed that the brand is well-regarded among existing users for its commitment to natural and eco-conscious products. Non-users, on the other hand, had neutral or slightly positive perceptions but needed stronger brand messaging to convert them into loyal customers. Driving Forces in Consumer Behavior: Price sensitivity, product efficacy, and ingredient transparency were key factors influencing purchasing decisions. Many respondents highlighted the importance of natural and herbal ingredients in their skincare choices, indicating a growing trend towards clean beauty products. Media Consumption: The study revealed a balanced media consumption pattern among the respondents, with a slight tilt towards OTT platforms among the younger audience. Housewives and working professionals, however, remained more inclined to traditional TV viewing. Social Media Usage: Instagram and YouTube emerged as the most popular social media platforms for beauty-related content. Many participants stated that they discovered new beauty brands and trends via influencers and beauty tutorials on these platforms. Brand Discovery: The brand’s discovery primarily occurred through a mix of online and offline channels. Many respondents mentioned seeing the brand on e-commerce platforms or learning about it through word-of-mouth from friends and family. But they also mentioned that the brand needs more more marketing and promotional efforts to be known to a wider audience. Conclusion and Way Forward The Category Evaluation Study provided MarketGenics’ client with valuable insights into their brand’s market position, highlighting strengths in product formulation and areas for improvement in brand visibility among non-users. The feedback on social media engagement and product discovery channels will help the brand fine-tune its marketing strategies, ensuring it stays relevant and accessible to its target audience. As a result of this research, the skincare brand has actionable insights to improve consumer engagement, drive brand preference, and cater to evolving consumer expectations. MarketGenics, with its expertise in consumer research, successfully delivered a comprehensive understanding of consumer preferences, enabling the brand to make informed decisions for future growth. This study underscores MarketGenics’ ability to conduct deep, insightful research that helps brands navigate their competitive landscape and align their offerings with consumer desires. If you’re looking to uncover similar insights for your brand, reach out to MarketGenics today at info@marketgenics.co!

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Category Evaluation Study
for a Leading Skincare Brand

Category Evaluation Study for a Leading Skincare Brand by MarketGenics

In today’s competitive beauty industry, consumer insights are essential for understanding brand perception and shaping future product strategies. A leading skincare brand recently partnered with MarketGenics to conduct a Category Evaluation Study to gain a deeper understanding of consumer perceptions of their brand, the key market forces shaping the beauty industry, and the evolving patterns of consumer behavior. This research aimed to analyze consumer perception, preferences, and the brand’s standing in a highly competitive market.

Study Overview

The study was conducted in two major cities, Delhi NCR (Tier 1) and Agra (Tier 2), to capture a diverse range of consumer opinions. MarketGenics organized ten Focus Group Discussions (FGDs), with five FGDs held in each city. The groups consisted of a mix of product users and non-users, ensuring comprehensive insights. The participants included housewives, students, and working professionals, offering perspectives from different walks of life.

Focus Group Discussions - Agra, Delhi NCR

Key Objectives of the Study

The primary goal of this study was to understand the overall perception of the brand among consumers. Key objectives included:

  • Assessing the brand’s perception based on consumer feedback.
  • Identifying the driving forces behind consumer behavior in the skincare market.
  • Understanding media consumption patterns, such as preference for TV or OTT platforms.
  • Analyzing the social media platforms most used by the target audience.
  • Pinpointing the brand discovery channels, whether online or offline, and specific touchpoints that influenced purchasing decisions.

Methodology: Focus Group Discussions

The 10 FGDs conducted in Delhi and Agra provided qualitative insights from 100 respondents. Each group comprised 10 participants, with a balanced representation of different demographic segments.

The FGDs were designed to foster open discussions on several key aspects of skincare routine, skincare products of different brands, including the brand’s products:

  1. Skincare routine: To gauge their living style and how they take care of their skin, what products they use.
  2. Spontaneous Reaction to Products: Participants shared their first impressions of the brand’s products, giving honest feedback on their initial thoughts. Also shared inputs on the products that they regularly use.
  3. Overall Likeability and Appeal: This segment gauged the overall appeal of the products, including packaging, brand messaging, and its alignment with consumer preferences.
  4. Preference and Relevance: Respondents were asked about their product preferences and how relevant/irrelevant they found the brand in their personal skincare routines.
  5. Social media habits: The FGDs also aimed to find the social media habits of the respondents. 
  6. Willingness to Purchase: The discussions also aimed to assess how willing consumers were to choose the brand over competitors.
  7. Future Expectations: Finally, the participants were asked what improvements or innovations they would like to see in future product lines.

 

Key Insights Gathered

  1. Brand Perception: The study revealed that the brand is well-regarded among existing users for its commitment to natural and eco-conscious products. Non-users, on the other hand, had neutral or slightly positive perceptions but needed stronger brand messaging to convert them into loyal customers.

  2. Driving Forces in Consumer Behavior: Price sensitivity, product efficacy, and ingredient transparency were key factors influencing purchasing decisions. Many respondents highlighted the importance of natural and herbal ingredients in their skincare choices, indicating a growing trend towards clean beauty products.

  3. Media Consumption: The study revealed a balanced media consumption pattern among the respondents, with a slight tilt towards OTT platforms among the younger audience. Housewives and working professionals, however, remained more inclined to traditional TV viewing.

  4. Social Media Usage: Instagram and YouTube emerged as the most popular social media platforms for beauty-related content. Many participants stated that they discovered new beauty brands and trends via influencers and beauty tutorials on these platforms.

  5. Brand Discovery: The brand’s discovery primarily occurred through a mix of online and offline channels. Many respondents mentioned seeing the brand on e-commerce platforms or learning about it through word-of-mouth from friends and family. But they also mentioned that the brand needs more more marketing and promotional efforts to be known to a wider audience.

Conclusion and Way Forward

The Category Evaluation Study provided MarketGenics’ client with valuable insights into their brand’s market position, highlighting strengths in product formulation and areas for improvement in brand visibility among non-users. The feedback on social media engagement and product discovery channels will help the brand fine-tune its marketing strategies, ensuring it stays relevant and accessible to its target audience.

As a result of this research, the skincare brand has actionable insights to improve consumer engagement, drive brand preference, and cater to evolving consumer expectations. MarketGenics, with its expertise in consumer research, successfully delivered a comprehensive understanding of consumer preferences, enabling the brand to make informed decisions for future growth.

This study underscores MarketGenics’ ability to conduct deep, insightful research that helps brands navigate their competitive landscape and align their offerings with consumer desires. If you’re looking to uncover similar insights for your brand, reach out to MarketGenics today at info@marketgenics.co!

The post Category Evaluation Study for a Leading Skincare Brand by MarketGenics appeared first on MarketGenics.

]]> Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand https://marketgenics.co/2024/10/desi-daru-clt-marketgenics-cos-insights-for-a-reputed-whisky-brand/ Thu, 03 Oct 2024 07:33:59 +0000 https://marketgenics.co/?p=13441 Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand MarketGenics.co recently completed a significant Central Location Test (CLT) for a renowned whisky brand, targeting a crucial but often overlooked segment of the market—consumers from Tier 3 towns. This audience, consisting largely of individuals from the labor class, rickshaw pullers, and others with modest livelihoods, forms the backbone of the product’s core consumer base. The test sought to gather honest, unfiltered feedback from this demographic, whose purchasing power drives the success of the Desi Daru market. The age group selected for the study, between 25 and 40 years, represented active, frequent consumers of the product, making their opinions even more valuable for the brand’s future strategies. Recruitment Challenges and Solutions Conducting a CLT in Tier 3 towns presents its own unique challenges, particularly when it comes to recruiting the right respondents. Unlike Tier 1 cities, where access to diverse consumer groups is more streamlined, these smaller towns often face logistical difficulties. Many participants had demanding, irregular work schedules, making it difficult to recruit a consistent sample. Potential respondents were hesitant to take time off from their daily labor duties, especially for something they didn’t immediately perceive as valuable. However, MarketGenics.co understood the critical importance of sourcing genuine consumers of the whisky brand, so they took a highly localized approach to recruitment. Working closely with community leaders and local recruiters who had a deep understanding of the region, the team was able to overcome communication barriers, address concerns, and ensure participation from authentic consumers. This not only improved recruitment but also established a sense of trust, ensuring that participants felt comfortable sharing their genuine feedback. Enthusiasm from Respondents Despite the initial challenges in recruitment, once the participants were onboard, their enthusiasm was remarkable. Many of these consumers rarely have the opportunity to share their opinions on products they use daily. The CLT provided them with a platform to discuss their preferences and experiences, making them feel valued and heard. Their eagerness to participate reflected a deeper engagement with the product, and they appreciated the opportunity to contribute to a process that could directly impact the product they purchase. This enthusiasm translated into honest, candid feedback, which proved invaluable for the whisky brand. The participants were open about their likes, dislikes, and suggestions for improvement, which gave the brand an authentic view of consumer preferences—something that more formal market tests might not have captured as effectively. Streamlined Execution Across Four Centers MarketGenics.co conducted the CLT across four centers in Uttar Pradesh, ensuring a broad representation of respondents from various Tier 3 towns. The team organized the test in a way that minimized disruptions to the participants’ daily routines, allowing for maximum attendance and participation. Despite the geographic spread and the number of participants, the test concluded efficiently within just three hours, in each of the 4 centers. MarketGenics.co’s well-planned approach and coordinated efforts ensured a smooth process from recruitment to feedback collection. Fifty respondents from each centers were able to provide their insights within this short time frame, yielding rich, actionable data for the whisky brand. The diversity of respondents, combined with their enthusiasm and candidness, ensured that the feedback covered a wide range of perspectives, giving the brand a holistic understanding of consumer preferences. Concluding Thoughts: MarketGenics.co’s Role in Driving Growth MarketGenics.co played a pivotal role in making this CLT a success. From overcoming recruitment challenges to ensuring an efficient execution across multiple locations, the team demonstrated their expertise in consumer research. Their localized approach ensured that the right participants were chosen, and their ability to engage these consumers ensured that the feedback collected was both authentic and actionable. For the whisky brand, this CLT has provided a wealth of insights into the preferences and behaviors of a key segment of their consumer base. By understanding what matters most to these Tier 3 consumers, the brand can now make informed decisions about product development, marketing, and customer engagement. MarketGenics.co’s ability to connect brands with real consumers, gather authentic feedback, and provide valuable insights has once again proven to be a driving force behind their clients’ growth. Check out the snapshot here  

The post Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand appeared first on MarketGenics.

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Desi Daru CLT:
MarketGenics.co's Insights for a
Reputed Whisky Brand

Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand

MarketGenics.co recently completed a significant Central Location Test (CLT) for a renowned whisky brand, targeting a crucial but often overlooked segment of the market—consumers from Tier 3 towns. This audience, consisting largely of individuals from the labor class, rickshaw pullers, and others with modest livelihoods, forms the backbone of the product’s core consumer base. The test sought to gather honest, unfiltered feedback from this demographic, whose purchasing power drives the success of the Desi Daru market. The age group selected for the study, between 25 and 40 years, represented active, frequent consumers of the product, making their opinions even more valuable for the brand’s future strategies.

Recruitment Challenges and Solutions

Conducting a CLT in Tier 3 towns presents its own unique challenges, particularly when it comes to recruiting the right respondents. Unlike Tier 1 cities, where access to diverse consumer groups is more streamlined, these smaller towns often face logistical difficulties. Many participants had demanding, irregular work schedules, making it difficult to recruit a consistent sample. Potential respondents were hesitant to take time off from their daily labor duties, especially for something they didn’t immediately perceive as valuable.

However, MarketGenics.co understood the critical importance of sourcing genuine consumers of the whisky brand, so they took a highly localized approach to recruitment. Working closely with community leaders and local recruiters who had a deep understanding of the region, the team was able to overcome communication barriers, address concerns, and ensure participation from authentic consumers. This not only improved recruitment but also established a sense of trust, ensuring that participants felt comfortable sharing their genuine feedback.

Desi Daru CLT

Enthusiasm from Respondents

Despite the initial challenges in recruitment, once the participants were onboard, their enthusiasm was remarkable. Many of these consumers rarely have the opportunity to share their opinions on products they use daily. The CLT provided them with a platform to discuss their preferences and experiences, making them feel valued and heard. Their eagerness to participate reflected a deeper engagement with the product, and they appreciated the opportunity to contribute to a process that could directly impact the product they purchase.

This enthusiasm translated into honest, candid feedback, which proved invaluable for the whisky brand. The participants were open about their likes, dislikes, and suggestions for improvement, which gave the brand an authentic view of consumer preferences—something that more formal market tests might not have captured as effectively.

Streamlined Execution Across Four Centers

MarketGenics.co conducted the CLT across four centers in Uttar Pradesh, ensuring a broad representation of respondents from various Tier 3 towns. The team organized the test in a way that minimized disruptions to the participants’ daily routines, allowing for maximum attendance and participation. Despite the geographic spread and the number of participants, the test concluded efficiently within just three hours, in each of the 4 centers. MarketGenics.co’s well-planned approach and coordinated efforts ensured a smooth process from recruitment to feedback collection.

Fifty respondents from each centers were able to provide their insights within this short time frame, yielding rich, actionable data for the whisky brand. The diversity of respondents, combined with their enthusiasm and candidness, ensured that the feedback covered a wide range of perspectives, giving the brand a holistic understanding of consumer preferences.

Concluding Thoughts: MarketGenics.co’s Role in Driving Growth

MarketGenics.co played a pivotal role in making this CLT a success. From overcoming recruitment challenges to ensuring an efficient execution across multiple locations, the team demonstrated their expertise in consumer research. Their localized approach ensured that the right participants were chosen, and their ability to engage these consumers ensured that the feedback collected was both authentic and actionable.

For the whisky brand, this CLT has provided a wealth of insights into the preferences and behaviors of a key segment of their consumer base. By understanding what matters most to these Tier 3 consumers, the brand can now make informed decisions about product development, marketing, and customer engagement. MarketGenics.co’s ability to connect brands with real consumers, gather authentic feedback, and provide valuable insights has once again proven to be a driving force behind their clients’ growth.

Check out the snapshot here

 

The post Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand appeared first on MarketGenics.

]]> Product Test – Noodles of a Reputed Brand vs. Competition https://marketgenics.co/2024/08/product-test-noodles-of-a-reputed-brand-vs-competition/ Wed, 07 Aug 2024 09:04:05 +0000 https://marketgenics.co/?p=13198 Product Test – Noodles of a Reputed Brand vs. Competition Unveiling Consumer Preferences: A Comprehensive Noodles Product Test – CLT in a Home Placement Format In today’s competitive food business, understanding consumer preferences is critical for brands looking to stay ahead. MarketGenics recently conducted a comprehensive product test to acquire a better understanding of consumer behavior, particularly with regard to noodles of a reputed brand, which are a household staple. This exam used a Central Location exam (CLT) in a Home Placement format to ensure that the information acquired was trustworthy and representative of real-world experiences. Here’s a closer look at how we carried out this experiment:   Why use CLT in a home placement format? The Central Location Test (CLT) is a well-known way of getting instant consumer input in a controlled setting. However, when combined with a Home Placement approach, it provides for a more authentic review, especially when the product needs to be cooked and served. This method not only captures the initial reactions but also offers more information about how the product functions in a real-world situation, where consumers make judgments based on their unique tastes and daily routines. Target Demographics: Ensuring a Representative Sample To ensure our findings were representative, we carefully selected a diverse group of 200 participants, consisting of both males and females aged 18 to 35 years. These participants came from socio-economic classes A and B (SEC A/B), reflecting a wide range of consumer profiles. This demographic is particularly relevant as it includes the key decision-makers/consumers in household purchases, especially for grocery items like noodles. The product test was conducted in varied centers of Delhi and Bangalore. Creating a Real-Life Testing Environment For the Home Placement component of the test, we created an appropriate kitchen condition. This allowed our staff to prepare the noodles and serve it to the consumers hot as they would in their daily lives. We assured that the feedback we received was genuine and reflective of the product’s performance in a typical household environment. Methodology: Monadic Sequential & Blind Format To avoid potential biases and ensure that feedback was exclusively focused on the product’s attributes, we used a Monadic Sequential method. This method had participants evaluate each noodle product one at a time, in a random order. Importantly, the test was conducted in a blind format, which meant that participants were unaware of the brand identities during the evaluation. This method is crucial for removing brand bias and ensuring that feedback focuses solely on taste, texture, scent, and overall satisfaction. Qualitative Insights Through In-Depth Interviews After the tasting, our researchers conducted Qualitative Semi-structured Interviews with the participants. These interviews gave an opportunity for participants to express their own thoughts and experiences. They evaluated flavor, texture, taste, mouthfeel, aftertaste while comparing the many noodle brands they tried. The semi-structured approach of these interviews allowed us to delve deeply into specific topics while also allowing participants to freely express their ideas. This technique allowed us to acquire a more accurate picture of not only what the participants liked or disliked, but also the reasons for their preferences. Conclusion: Leveraging Insights for Strategic Advantage The qualitative insights gained from the in-depth interviews enabled us to go deeper into the reasons for these preferences, providing our client with actionable data that will help guide their future efforts. At MarketGenics, we believe that such deep consumer insights are vital in assisting brands to make effective decisions in an increasingly competitive industry. Understanding what genuinely matters to consumers allows firms to better customize their offerings to market demands and stay ahead of the competition. If you’d like to learn more about how MarketGenics can help your brand with similar in-depth customer research, please contact us. Our team is available to help you make strategic decisions using data-driven insights. https://youtu.be/aH9Wnkfld1Q?si=Ptkk-yKE8xFLvhYK

The post Product Test – Noodles of a Reputed Brand vs. Competition appeared first on MarketGenics.

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Product Test -
Noodles of a
Reputed Brand vs. Competition

Unveiling Consumer Preferences: A Comprehensive Noodles Product Test - CLT in a Home Placement Format

In today’s competitive food business, understanding consumer preferences is critical for brands looking to stay ahead. MarketGenics recently conducted a comprehensive product test to acquire a better understanding of consumer behavior, particularly with regard to noodles of a reputed brand, which are a household staple. This exam used a Central Location exam (CLT) in a Home Placement format to ensure that the information acquired was trustworthy and representative of real-world experiences. Here’s a closer look at how we carried out this experiment:

Product Test - Noodles of a Reputed Brand Vs Competition

 

Why use CLT in a home placement format?

The Central Location Test (CLT) is a well-known way of getting instant consumer input in a controlled setting. However, when combined with a Home Placement approach, it provides for a more authentic review, especially when the product needs to be cooked and served. This method not only captures the initial reactions but also offers more information about how the product functions in a real-world situation, where consumers make judgments based on their unique tastes and daily routines.

Target Demographics: Ensuring a Representative Sample

To ensure our findings were representative, we carefully selected a diverse group of 200 participants, consisting of both males and females aged 18 to 35 years. These participants came from socio-economic classes A and B (SEC A/B), reflecting a wide range of consumer profiles. This demographic is particularly relevant as it includes the key decision-makers/consumers in household purchases, especially for grocery items like noodles. The product test was conducted in varied centers of Delhi and Bangalore.

Product Test - CLT in a home placement format

Creating a Real-Life Testing Environment

For the Home Placement component of the test, we created an appropriate kitchen condition. This allowed our staff to prepare the noodles and serve it to the consumers hot as they would in their daily lives. We assured that the feedback we received was genuine and reflective of the product’s performance in a typical household environment.

Methodology: Monadic Sequential & Blind Format

To avoid potential biases and ensure that feedback was exclusively focused on the product’s attributes, we used a Monadic Sequential method. This method had participants evaluate each noodle product one at a time, in a random order. Importantly, the test was conducted in a blind format, which meant that participants were unaware of the brand identities during the evaluation. This method is crucial for removing brand bias and ensuring that feedback focuses solely on taste, texture, scent, and overall satisfaction.

Qualitative Insights Through In-Depth Interviews

After the tasting, our researchers conducted Qualitative Semi-structured Interviews with the participants. These interviews gave an opportunity for participants to express their own thoughts and experiences. They evaluated flavor, texture, taste, mouthfeel, aftertaste while comparing the many noodle brands they tried.

The semi-structured approach of these interviews allowed us to delve deeply into specific topics while also allowing participants to freely express their ideas. This technique allowed us to acquire a more accurate picture of not only what the participants liked or disliked, but also the reasons for their preferences.

Conclusion: Leveraging Insights for Strategic Advantage

The qualitative insights gained from the in-depth interviews enabled us to go deeper into the reasons for these preferences, providing our client with actionable data that will help guide their future efforts.

At MarketGenics, we believe that such deep consumer insights are vital in assisting brands to make effective decisions in an increasingly competitive industry. Understanding what genuinely matters to consumers allows firms to better customize their offerings to market demands and stay ahead of the competition.

If you’d like to learn more about how MarketGenics can help your brand with similar in-depth customer research, please contact us. Our team is available to help you make strategic decisions using data-driven insights.

The post Product Test – Noodles of a Reputed Brand vs. Competition appeared first on MarketGenics.

]]> Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand​ https://marketgenics.co/2024/08/unveiling-consumer-preferences-product-test/ Tue, 06 Aug 2024 08:29:06 +0000 https://marketgenics.co/?p=13131 Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand In today’s competitive beauty business, staying ahead involves more than simply innovation; it also necessitates a thorough awareness of consumer tastes and expectations. Recognizing this, a reputable herbal cosmetic manufacturer collaborated with MarketGenics.co to conduct a rigorous product test on four of their most recent offerings: Kojic Serum, Peptide Serum, Deep Hydra Crème, and Facewash. What’s the goal? To guarantee that these products not only meet but exceed consumer expectations, and to identify any areas for improvement if needed. The Objective: Consumer-Centric Product Development The brand, which is known for its commitment to quality and innovation, wanted to assess these products based on physical characteristics, sensory experience, distinctiveness, and purchase intent. The findings would guide their go-to-market plan and determine whether any changes were required to perfect the formulations. Methodology: Monadic Testing Home Placement MarketGenics adopted a Monadic testing approach, allowing each product to be evaluated individually in a blind format. This method was key to ensuring unbiased feedback, as respondents had no preconceived notions influenced by branding or packaging. The products were delivered to the respondents for their feedback before using, while using and after using.  Participants: The product test included 250 females aged 18-45 years living in Tier 1 cities. This demographic was chosen to match the brand’s target market. The Testing Process: The testing process involved participants using the goods at home to simulate real-world usage. The testing was separated into three stages: Before Use: Initial impressions of the product (Packaging, Appearance, Overall opinion on looks, Modernity/design, Spontaneous likes and dislikes) While Using: The application experience, which includes texture, aroma, and simplicity of use. Post-Use: Last thoughts after using the product with a focus on its effectiveness (Skin reaction – dryness, normal, oily; Skin Irritation – redness; Post application feel –  greasy, sticky, heavy, lightweight) and overall appeal. Data collection: After using the product, a structured questionnaire was provided to the respondents post usage of product where in customers ranked each of the products on two scales Unidirectional scale: Participants rated each product on a Likert scale of 1-10, assessing specific attributes like fragrance, texture, and overall satisfaction. Bi-polar Scale: Just-About-Right (JAR) questions were included to provide nuanced insights into whether specific attributes were too much, too little, or just right. Results: A Positive Outlook The input from participants gave a wealth of actionable information. The average Unidirectional scores for all four goods were remarkably high, indicating great consumer approval. The JAR analysis reinforced these findings, showing that minor modifications were required in several qualities, such as lowering the smell level for one of the serums. Overall, the findings were overwhelmingly positive, indicating that these items are ready for market use. No major dislikes observed among respondents across centers for any of the products. Conclusion: A Step Forward for Consumer-Centric Innovation The good outcome of this product test demonstrates the brand’s commitment to providing high-quality beauty items that appeal to consumers. By employing MarketGenics’ consumer research skills, the brand now has the knowledge that no major tweaks need to be done on any of the products. This collaboration not only emphasizes the value of consumer feedback in product creation, but it also establishes a new standard of excellence in the cosmetics business.

The post Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand​ appeared first on MarketGenics.

]]>

Unveiling Consumer Preferences:
MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand

Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand

In today’s competitive beauty business, staying ahead involves more than simply innovation; it also necessitates a thorough awareness of consumer tastes and expectations. Recognizing this, a reputable herbal cosmetic manufacturer collaborated with MarketGenics.co to conduct a rigorous product test on four of their most recent offerings: Kojic Serum, Peptide Serum, Deep Hydra Crème, and Facewash. What’s the goal? To guarantee that these products not only meet but exceed consumer expectations, and to identify any areas for improvement if needed.

The Objective: Consumer-Centric Product Development

The brand, which is known for its commitment to quality and innovation, wanted to assess these products based on physical characteristics, sensory experience, distinctiveness, and purchase intent. The findings would guide their go-to-market plan and determine whether any changes were required to perfect the formulations.

Methodology: Monadic Testing Home Placement

Unveiling Consumer Preferences- MarketGenics Product Test

MarketGenics adopted a Monadic testing approach, allowing each product to be evaluated individually in a blind format. This method was key to ensuring unbiased feedback, as respondents had no preconceived notions influenced by branding or packaging. The products were delivered to the respondents for their feedback before using, while using and after using. 

Participants:

The product test included 250 females aged 18-45 years living in Tier 1 cities. This demographic was chosen to match the brand’s target market.

The Testing Process:

The testing process involved participants using the goods at home to simulate real-world usage. The testing was separated into three stages:

  • Before Use: Initial impressions of the product (Packaging, Appearance, Overall opinion on looks, Modernity/design, Spontaneous likes and dislikes)
  • While Using: The application experience, which includes texture, aroma, and simplicity of use.
  • Post-Use: Last thoughts after using the product with a focus on its effectiveness (Skin reaction – dryness, normal, oily; Skin Irritation – redness; Post application feel –  greasy, sticky, heavy, lightweight) and overall appeal.

Data collection:

After using the product, a structured questionnaire was provided to the respondents post usage of product where in customers ranked each of the products on two scales

  • Unidirectional scale: Participants rated each product on a Likert scale of 1-10, assessing specific attributes like fragrance, texture, and overall satisfaction.
  • Bi-polar Scale: Just-About-Right (JAR) questions were included to provide nuanced insights into whether specific attributes were too much, too little, or just right.

Results: A Positive Outlook

The input from participants gave a wealth of actionable information. The average Unidirectional scores for all four goods were remarkably high, indicating great consumer approval. The JAR analysis reinforced these findings, showing that minor modifications were required in several qualities, such as lowering the smell level for one of the serums.

Overall, the findings were overwhelmingly positive, indicating that these items are ready for market use. No major dislikes observed among respondents across centers for any of the products.

Conclusion: A Step Forward for Consumer-Centric Innovation

The good outcome of this product test demonstrates the brand’s commitment to providing high-quality beauty items that appeal to consumers. By employing MarketGenics’ consumer research skills, the brand now has the knowledge that no major tweaks need to be done on any of the products. This collaboration not only emphasizes the value of consumer feedback in product creation, but it also establishes a new standard of excellence in the cosmetics business.

The post Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand​ appeared first on MarketGenics.

]]> How MarketGenics Refined a Food Brand’s Packaging Design https://marketgenics.co/2024/07/how-marketgenics-refined-a-food-brands-packaging-design/ Wed, 31 Jul 2024 10:00:29 +0000 https://marketgenics.co/?p=13111 How MarketGenics Refined a Food Brand’s Packaging Design How MarketGenics Helped a Reputed Food Brand Refine Its Packaging Design In order to better understand consumer preferences, a well-known food firm approached MarketGenics to update the packaging of one of its well-liked items. The company wanted to make sure that their new pack design would not only strike the eye but also resonate with their target demographic, since they knew that a brand’s packaging is frequently the first engagement a buyer has with the product. They had 3 packaging design options for the same product. This is where MarketGenics stepped in with a comprehensive approach to testing and feedback. Research Objective The major objective of the research was to gauge consumer reaction to the new packaging designs. The company requested specific feedback on a variety of features, including color schemes, design features, pack size, general attractiveness, caption, font size, readability etc . With this information, they wanted to find out which is the best design option to better meet consumer expectations and preferences. Methodology: A Dual Approach MarketGenics employed a dual approach to gather in-depth consumer insights: in-depth interviews conducted in a commercial venue and a Central Location Test (CLT) in a household setting. In-Depth Interviews: The first step included in-depth interviews with selected consumers at a commercial location. These interviews enabled researchers to interact directly with consumers, eliciting feedback on the new packaging design. The purpose was to delve deeply into consumer perceptions and collect qualitative input on key design components including color, images, and overall branding. Central Location Test (CLT) at a Household Venue: The second phase took place in a more natural setting—a home where things were presented in the same way they would be in a regular shop environment. Customers were asked to engage with the products as they normally would, making decisions based on the new pack designs. Feedback was collected on several parameters such as color, design, pack size, fonts, overall appeal etc.   Conclusion: Refining the Design for Success MarketGenics’ extensive input enabled the food brand  to make informed judgments about their  packaging designs and which was the best of the lot. Consumer insights offered clear feedback on areas that needed minor tweaks, ensuring that the final design not only stood out on the shelves but also resonated powerfully with the target audience. The collaboration with MarketGenics demonstrated the relevance of consumer-driven design processes, assisting the brand in aligning its visual identity with consumer expectations. This case study demonstrates MarketGenics’ rigorous approach to customer research, which enables firms to make data-driven decisions that lead to successful product launches.

The post How MarketGenics Refined a Food Brand’s Packaging Design appeared first on MarketGenics.

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How MarketGenics
Refined a Food Brand’s Packaging Design

How MarketGenics Helped a Reputed Food Brand Refine Its Packaging Design

In order to better understand consumer preferences, a well-known food firm approached MarketGenics to update the packaging of one of its well-liked items. The company wanted to make sure that their new pack design would not only strike the eye but also resonate with their target demographic, since they knew that a brand’s packaging is frequently the first engagement a buyer has with the product. They had 3 packaging design options for the same product. This is where MarketGenics stepped in with a comprehensive approach to testing and feedback.

Research Objective

The major objective of the research was to gauge consumer reaction to the new packaging designs. The company requested specific feedback on a variety of features, including color schemes, design features, pack size, general attractiveness, caption, font size, readability etc . With this information, they wanted to find out which is the best design option to better meet consumer expectations and preferences.

Packaging Design Study - Consumer Feedback

Methodology: A Dual Approach

MarketGenics employed a dual approach to gather in-depth consumer insights: in-depth interviews conducted in a commercial venue and a Central Location Test (CLT) in a household setting.

  • In-Depth Interviews: The first step included in-depth interviews with selected consumers at a commercial location. These interviews enabled researchers to interact directly with consumers, eliciting feedback on the new packaging design. The purpose was to delve deeply into consumer perceptions and collect qualitative input on key design components including color, images, and overall branding.

Packaging design commercial venue

  • Central Location Test (CLT) at a Household Venue: The second phase took place in a more natural setting—a home where things were presented in the same way they would be in a regular shop environment. Customers were asked to engage with the products as they normally would, making decisions based on the new pack designs. Feedback was collected on several parameters such as color, design, pack size, fonts, overall appeal etc.  

Packaging design household venue

Conclusion: Refining the Design for Success

MarketGenics’ extensive input enabled the food brand  to make informed judgments about their  packaging designs and which was the best of the lot. Consumer insights offered clear feedback on areas that needed minor tweaks, ensuring that the final design not only stood out on the shelves but also resonated powerfully with the target audience.

The collaboration with MarketGenics demonstrated the relevance of consumer-driven design processes, assisting the brand in aligning its visual identity with consumer expectations.

This case study demonstrates MarketGenics’ rigorous approach to customer research, which enables firms to make data-driven decisions that lead to successful product launches.

The post How MarketGenics Refined a Food Brand’s Packaging Design appeared first on MarketGenics.

]]> Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics https://marketgenics.co/2024/07/understanding-consumer-preferences-pack-evaluation-study/ Thu, 25 Jul 2024 07:36:33 +0000 https://marketgenics.co/?p=13085 Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics.co Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics.co MarketGenics.co recently conducted an in-depth U&A (Usage and Attitude) and pack evaluation study for a reputed food nutrition brand, aiming to understand consumer relationships with nutritional supplements. Here’s a detailed look into how this research was conducted and the insightful outcomes. Research Objectives and Methodology Category U&A Study: Investigating every aspect of consumers’ interactions with nutritional supplements was the main objective. Understanding felt needs, perceptions of the category, purchasing habits, and consumption behaviors were all part of this. Pack Evaluation Study: We assessed how consumers reacted to several nutritional supplement packaging solutions. The research examined the packaging’s capacity to persuade, as well as spontaneous reactions, features that were liked and hated, attractiveness, relevancy, and distinctiveness. Research Approach Qualitative Research: To achieve comprehensive insights, we employed a qualitative research approach comprising Focused Group Discussions (FGDs) and Depth Interviews with the target audience. Target Audience: Gender: Female (Mothers of infants aged 0-2 years) SEC: A1/A2/B1 households Age Group: 23-45 years Nutritional Supplement Consumption Pattern: Currently consuming Similac, Dexolac, or Lactogen Authoritative Status: Key decision-makers in purchase Geographic Coverage: Metro Areas: Delhi-NCR and Mumbai Conducting the Study FGDs and Depth Interviews: MarketGenics researchers conducted FGDs and in-depth interviews with the target audience. These sessions, which were audio recorded, allowed us to capture nuanced consumer insights. Client Involvement: Clients were invited to attend the sessions, ensuring transparency and collaborative analysis. Data Analysis: The recorded sessions were transcribed and analyzed in-house to extract meaningful patterns and insights. Reporting: Findings were compiled into a comprehensive PPT report, detailing consumer attitudes towards the category and packaging options. Key Findings Category Understanding: Consumers exhibited a strong need for nutritional supplements driven by concerns for infant health and nutrition. Pack Evaluation: Spontaneous Reactions: Varied responses highlighting immediate perceptions of packaging aesthetics and functionality. Elements Liked/Disliked: Specific design elements, such as colors and ease of use, significantly influenced consumer preferences. Appeal and Relevance: Packaging that resonated with consumer values and practical needs received higher appeal and relevance scores. Uniqueness and Persuasion: Innovative and informative packaging stood out, enhancing consumer persuasion and advocacy potential. Conclusion This comprehensive U&A and pack evaluation study by MarketGenics.co provided actionable insights for the food nutrition brand. By understanding consumer preferences and packaging perceptions, the brand can refine its products and marketing strategies to better meet consumer needs and drive engagement.

The post Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics appeared first on MarketGenics.

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Understanding Consumer Preferences:
A U&A and Pack Evaluation Study by MarketGenics.co

Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics.co

MarketGenics.co recently conducted an in-depth U&A (Usage and Attitude) and pack evaluation study for a reputed food nutrition brand, aiming to understand consumer relationships with nutritional supplements. Here’s a detailed look into how this research was conducted and the insightful outcomes.

Research Objectives and Methodology

Category U&A Study:

Investigating every aspect of consumers’ interactions with nutritional supplements was the main objective. Understanding felt needs, perceptions of the category, purchasing habits, and consumption behaviors were all part of this.

Pack Evaluation Study:

We assessed how consumers reacted to several nutritional supplement packaging solutions. The research examined the packaging’s capacity to persuade, as well as spontaneous reactions, features that were liked and hated, attractiveness, relevancy, and distinctiveness.

Understanding Consumer Preferences

Research Approach

Qualitative Research: To achieve comprehensive insights, we employed a qualitative research approach comprising Focused Group Discussions (FGDs) and Depth Interviews with the target audience.

  • Target Audience:

    • Gender: Female (Mothers of infants aged 0-2 years)
    • SEC: A1/A2/B1 households
    • Age Group: 23-45 years
    • Nutritional Supplement Consumption Pattern: Currently consuming Similac, Dexolac, or Lactogen
    • Authoritative Status: Key decision-makers in purchase

  • Geographic Coverage:

    • Metro Areas: Delhi-NCR and Mumbai

Conducting the Study

  • FGDs and Depth Interviews: MarketGenics researchers conducted FGDs and in-depth interviews with the target audience. These sessions, which were audio recorded, allowed us to capture nuanced consumer insights.

  • Client Involvement: Clients were invited to attend the sessions, ensuring transparency and collaborative analysis.

  • Data Analysis: The recorded sessions were transcribed and analyzed in-house to extract meaningful patterns and insights.

  • Reporting: Findings were compiled into a comprehensive PPT report, detailing consumer attitudes towards the category and packaging options.

Key Findings

  • Category Understanding: Consumers exhibited a strong need for nutritional supplements driven by concerns for infant health and nutrition.

  • Pack Evaluation:

    • Spontaneous Reactions: Varied responses highlighting immediate perceptions of packaging aesthetics and functionality.
    • Elements Liked/Disliked: Specific design elements, such as colors and ease of use, significantly influenced consumer preferences.
    • Appeal and Relevance: Packaging that resonated with consumer values and practical needs received higher appeal and relevance scores.
    • Uniqueness and Persuasion: Innovative and informative packaging stood out, enhancing consumer persuasion and advocacy potential.

Conclusion

This comprehensive U&A and pack evaluation study by MarketGenics.co provided actionable insights for the food nutrition brand. By understanding consumer preferences and packaging perceptions, the brand can refine its products and marketing strategies to better meet consumer needs and drive engagement.

The post Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics appeared first on MarketGenics.

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