Consumer Feedback Archives - MarketGenics https://marketgenics.co/tag/consumer-feedback/ Best Market Research Company Wed, 21 Aug 2024 06:28:03 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://marketgenics.co/wp-content/uploads/2021/01/icon.png Consumer Feedback Archives - MarketGenics https://marketgenics.co/tag/consumer-feedback/ 32 32 How MarketGenics Refined a Food Brand’s Packaging Design https://marketgenics.co/2024/07/how-marketgenics-refined-a-food-brands-packaging-design/ Wed, 31 Jul 2024 10:00:29 +0000 https://marketgenics.co/?p=13111 How MarketGenics Refined a Food Brand’s Packaging Design How MarketGenics Helped a Reputed Food Brand Refine Its Packaging Design In order to better understand consumer preferences, a well-known food firm approached MarketGenics to update the packaging of one of its well-liked items. The company wanted to make sure that their new pack design would not only strike the eye but also resonate with their target demographic, since they knew that a brand’s packaging is frequently the first engagement a buyer has with the product. They had 3 packaging design options for the same product. This is where MarketGenics stepped in with a comprehensive approach to testing and feedback. Research Objective The major objective of the research was to gauge consumer reaction to the new packaging designs. The company requested specific feedback on a variety of features, including color schemes, design features, pack size, general attractiveness, caption, font size, readability etc . With this information, they wanted to find out which is the best design option to better meet consumer expectations and preferences. Methodology: A Dual Approach MarketGenics employed a dual approach to gather in-depth consumer insights: in-depth interviews conducted in a commercial venue and a Central Location Test (CLT) in a household setting. In-Depth Interviews: The first step included in-depth interviews with selected consumers at a commercial location. These interviews enabled researchers to interact directly with consumers, eliciting feedback on the new packaging design. The purpose was to delve deeply into consumer perceptions and collect qualitative input on key design components including color, images, and overall branding. Central Location Test (CLT) at a Household Venue: The second phase took place in a more natural setting—a home where things were presented in the same way they would be in a regular shop environment. Customers were asked to engage with the products as they normally would, making decisions based on the new pack designs. Feedback was collected on several parameters such as color, design, pack size, fonts, overall appeal etc.   Conclusion: Refining the Design for Success MarketGenics’ extensive input enabled the food brand  to make informed judgments about their  packaging designs and which was the best of the lot. Consumer insights offered clear feedback on areas that needed minor tweaks, ensuring that the final design not only stood out on the shelves but also resonated powerfully with the target audience. The collaboration with MarketGenics demonstrated the relevance of consumer-driven design processes, assisting the brand in aligning its visual identity with consumer expectations. This case study demonstrates MarketGenics’ rigorous approach to customer research, which enables firms to make data-driven decisions that lead to successful product launches.

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How MarketGenics
Refined a Food Brand’s Packaging Design

How MarketGenics Helped a Reputed Food Brand Refine Its Packaging Design

In order to better understand consumer preferences, a well-known food firm approached MarketGenics to update the packaging of one of its well-liked items. The company wanted to make sure that their new pack design would not only strike the eye but also resonate with their target demographic, since they knew that a brand’s packaging is frequently the first engagement a buyer has with the product. They had 3 packaging design options for the same product. This is where MarketGenics stepped in with a comprehensive approach to testing and feedback.

Research Objective

The major objective of the research was to gauge consumer reaction to the new packaging designs. The company requested specific feedback on a variety of features, including color schemes, design features, pack size, general attractiveness, caption, font size, readability etc . With this information, they wanted to find out which is the best design option to better meet consumer expectations and preferences.

Packaging Design Study - Consumer Feedback

Methodology: A Dual Approach

MarketGenics employed a dual approach to gather in-depth consumer insights: in-depth interviews conducted in a commercial venue and a Central Location Test (CLT) in a household setting.

  • In-Depth Interviews: The first step included in-depth interviews with selected consumers at a commercial location. These interviews enabled researchers to interact directly with consumers, eliciting feedback on the new packaging design. The purpose was to delve deeply into consumer perceptions and collect qualitative input on key design components including color, images, and overall branding.

Packaging design commercial venue

  • Central Location Test (CLT) at a Household Venue: The second phase took place in a more natural setting—a home where things were presented in the same way they would be in a regular shop environment. Customers were asked to engage with the products as they normally would, making decisions based on the new pack designs. Feedback was collected on several parameters such as color, design, pack size, fonts, overall appeal etc.  

Packaging design household venue

Conclusion: Refining the Design for Success

MarketGenics’ extensive input enabled the food brand  to make informed judgments about their  packaging designs and which was the best of the lot. Consumer insights offered clear feedback on areas that needed minor tweaks, ensuring that the final design not only stood out on the shelves but also resonated powerfully with the target audience.

The collaboration with MarketGenics demonstrated the relevance of consumer-driven design processes, assisting the brand in aligning its visual identity with consumer expectations.

This case study demonstrates MarketGenics’ rigorous approach to customer research, which enables firms to make data-driven decisions that lead to successful product launches.

The post How MarketGenics Refined a Food Brand’s Packaging Design appeared first on MarketGenics.

]]> Viewer’s Feedback – Quantitative and Qualitative AI Interview https://marketgenics.co/2021/03/quantitative-and-qualitative-ai-interview-research-method/ Thu, 25 Mar 2021 08:15:02 +0000 http://marketgenics.co/?p=2239 Viewers’ Feedback on a Popular Hindi TV Soap Viewers’ Feedback on a Popular Hindi TV Soap: A Comprehensive Research Analysis Quantitative and Qualitative AI Interview Research Method  Introduction Comprehending viewer input is imperative in the dynamic Indian television landscape to provide material that strikes a chord with the viewership. A recent study sought viewer opinions regarding a well-liked TV soap opera that was shown on a major Hindi General Entertainment Channel (GEC) in India. To comprehend the feelings and expectations of the audience about the show and its characters, the study used quantitative and qualitative research methods. The study’s total replies are meant to act as a guide for the show’s producers as they create new episodes. Research Objective opinions about the TV soap opera from viewers was the main goal of this study. In order to ascertain the emotional investment and expectations viewers had from the show and its diverse cast of characters, a thorough feedback survey was conducted. Research Methodology We used both quantitative and qualitative research approaches to accomplish the research goal. We also offered a thorough transcription of the respondent interviews, which was examined in more detail to produce insightful market analysis. Quantitative Research A wide range of respondents from different places was chosen for the quantitative survey. These participants responded to an online survey intended to gather opinions about the TV soap opera in general. This stage of the study gave researchers a general idea of the attitudes and opinions of the audience toward the program. Qualitative Research With their permission, a particular subset of respondents to the quantitative survey was chosen for a more thorough qualitative investigation. In order to record their answers to particular survey questions, an AI technology was used to conduct video interviews during this phase. An online link enabling respondents to video record their responses was sent to them. During the interviews, facial analysis AI was used to improve the depth of our study. With the use of this technology, it was possible to capture nuanced emotional indications and reactions, leading to a deeper comprehension of the viewers’ opinions. Ethical Considerations We promised respondents that their video recordings would be used exclusively for analytical reasons and would not be shared with any third party, in accordance with the Market Research Society of India’s (MRSI) code of conduct. Throughout the whole research procedure, the respondents’ privacy and anonymity were given the highest attention. Conclusion This thorough study, which included quantitative and qualitative methods, offered insightful information about how viewers viewed the well-liked TV soap opera. The input obtained from this study will direct the producers in improving the program’s content to better suit the tastes and expectations of their viewership. The show can keep developing and growing on the Hindi GEC by paying attention to the viewers’ particular input and emotional investment. We can make sure that Indian television keeps producing content that is both interesting and emotionally relevant for its viewers by conducting such thorough and morally sound research.

The post Viewer’s Feedback – Quantitative and Qualitative AI Interview appeared first on MarketGenics.

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Viewers' Feedback
on a Popular Hindi TV Soap

Viewers’ Feedback on a Popular Hindi TV Soap: A Comprehensive Research Analysis

Quantitative and Qualitative AI Interview Research Method 

Introduction

Comprehending viewer input is imperative in the dynamic Indian television landscape to provide material that strikes a chord with the viewership. A recent study sought viewer opinions regarding a well-liked TV soap opera that was shown on a major Hindi General Entertainment Channel (GEC) in India. To comprehend the feelings and expectations of the audience about the show and its characters, the study used quantitative and qualitative research methods. The study’s total replies are meant to act as a guide for the show’s producers as they create new episodes.

Viewers' Feedback Through AI Interview - A Comprehensive Research Analysis

Research Objective

opinions about the TV soap opera from viewers was the main goal of this study. In order to ascertain the emotional investment and expectations viewers had from the show and its diverse cast of characters, a thorough feedback survey was conducted.

Research Methodology

We used both quantitative and qualitative research approaches to accomplish the research goal. We also offered a thorough transcription of the respondent interviews, which was examined in more detail to produce insightful market analysis.

Quantitative Research

A wide range of respondents from different places was chosen for the quantitative survey. These participants responded to an online survey intended to gather opinions about the TV soap opera in general. This stage of the study gave researchers a general idea of the attitudes and opinions of the audience toward the program.

Qualitative Research

With their permission, a particular subset of respondents to the quantitative survey was chosen for a more thorough qualitative investigation. In order to record their answers to particular survey questions, an AI technology was used to conduct video interviews during this phase. An online link enabling respondents to video record their responses was sent to them.

During the interviews, facial analysis AI was used to improve the depth of our study. With the use of this technology, it was possible to capture nuanced emotional indications and reactions, leading to a deeper comprehension of the viewers’ opinions.

Ethical Considerations

We promised respondents that their video recordings would be used exclusively for analytical reasons and would not be shared with any third party, in accordance with the Market Research Society of India’s (MRSI) code of conduct. Throughout the whole research procedure, the respondents’ privacy and anonymity were given the highest attention.

Conclusion

This thorough study, which included quantitative and qualitative methods, offered insightful information about how viewers viewed the well-liked TV soap opera. The input obtained from this study will direct the producers in improving the program’s content to better suit the tastes and expectations of their viewership. The show can keep developing and growing on the Hindi GEC by paying attention to the viewers’ particular input and emotional investment.

We can make sure that Indian television keeps producing content that is both interesting and emotionally relevant for its viewers by conducting such thorough and morally sound research.

The post Viewer’s Feedback – Quantitative and Qualitative AI Interview appeared first on MarketGenics.

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