pack evaluation Archives - MarketGenics https://marketgenics.co/tag/pack-evaluation/ Best Market Research Company Tue, 06 Aug 2024 09:02:41 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://marketgenics.co/wp-content/uploads/2021/01/icon.png pack evaluation Archives - MarketGenics https://marketgenics.co/tag/pack-evaluation/ 32 32 How MarketGenics Refined a Food Brand’s Packaging Design https://marketgenics.co/2024/07/how-marketgenics-refined-a-food-brands-packaging-design/ Wed, 31 Jul 2024 10:00:29 +0000 https://marketgenics.co/?p=13111 How MarketGenics Refined a Food Brand’s Packaging Design How MarketGenics Helped a Reputed Food Brand Refine Its Packaging Design In order to better understand consumer preferences, a well-known food firm approached MarketGenics to update the packaging of one of its well-liked items. The company wanted to make sure that their new pack design would not only strike the eye but also resonate with their target demographic, since they knew that a brand’s packaging is frequently the first engagement a buyer has with the product. They had 3 packaging design options for the same product. This is where MarketGenics stepped in with a comprehensive approach to testing and feedback. Research Objective The major objective of the research was to gauge consumer reaction to the new packaging designs. The company requested specific feedback on a variety of features, including color schemes, design features, pack size, general attractiveness, caption, font size, readability etc . With this information, they wanted to find out which is the best design option to better meet consumer expectations and preferences. Methodology: A Dual Approach MarketGenics employed a dual approach to gather in-depth consumer insights: in-depth interviews conducted in a commercial venue and a Central Location Test (CLT) in a household setting. In-Depth Interviews: The first step included in-depth interviews with selected consumers at a commercial location. These interviews enabled researchers to interact directly with consumers, eliciting feedback on the new packaging design. The purpose was to delve deeply into consumer perceptions and collect qualitative input on key design components including color, images, and overall branding. Central Location Test (CLT) at a Household Venue: The second phase took place in a more natural setting—a home where things were presented in the same way they would be in a regular shop environment. Customers were asked to engage with the products as they normally would, making decisions based on the new pack designs. Feedback was collected on several parameters such as color, design, pack size, fonts, overall appeal etc.   Conclusion: Refining the Design for Success MarketGenics’ extensive input enabled the food brand  to make informed judgments about their  packaging designs and which was the best of the lot. Consumer insights offered clear feedback on areas that needed minor tweaks, ensuring that the final design not only stood out on the shelves but also resonated powerfully with the target audience. The collaboration with MarketGenics demonstrated the relevance of consumer-driven design processes, assisting the brand in aligning its visual identity with consumer expectations. This case study demonstrates MarketGenics’ rigorous approach to customer research, which enables firms to make data-driven decisions that lead to successful product launches.

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How MarketGenics
Refined a Food Brand’s Packaging Design

How MarketGenics Helped a Reputed Food Brand Refine Its Packaging Design

In order to better understand consumer preferences, a well-known food firm approached MarketGenics to update the packaging of one of its well-liked items. The company wanted to make sure that their new pack design would not only strike the eye but also resonate with their target demographic, since they knew that a brand’s packaging is frequently the first engagement a buyer has with the product. They had 3 packaging design options for the same product. This is where MarketGenics stepped in with a comprehensive approach to testing and feedback.

Research Objective

The major objective of the research was to gauge consumer reaction to the new packaging designs. The company requested specific feedback on a variety of features, including color schemes, design features, pack size, general attractiveness, caption, font size, readability etc . With this information, they wanted to find out which is the best design option to better meet consumer expectations and preferences.

Packaging Design Study - Consumer Feedback

Methodology: A Dual Approach

MarketGenics employed a dual approach to gather in-depth consumer insights: in-depth interviews conducted in a commercial venue and a Central Location Test (CLT) in a household setting.

  • In-Depth Interviews: The first step included in-depth interviews with selected consumers at a commercial location. These interviews enabled researchers to interact directly with consumers, eliciting feedback on the new packaging design. The purpose was to delve deeply into consumer perceptions and collect qualitative input on key design components including color, images, and overall branding.

Packaging design commercial venue

  • Central Location Test (CLT) at a Household Venue: The second phase took place in a more natural setting—a home where things were presented in the same way they would be in a regular shop environment. Customers were asked to engage with the products as they normally would, making decisions based on the new pack designs. Feedback was collected on several parameters such as color, design, pack size, fonts, overall appeal etc.  

Packaging design household venue

Conclusion: Refining the Design for Success

MarketGenics’ extensive input enabled the food brand  to make informed judgments about their  packaging designs and which was the best of the lot. Consumer insights offered clear feedback on areas that needed minor tweaks, ensuring that the final design not only stood out on the shelves but also resonated powerfully with the target audience.

The collaboration with MarketGenics demonstrated the relevance of consumer-driven design processes, assisting the brand in aligning its visual identity with consumer expectations.

This case study demonstrates MarketGenics’ rigorous approach to customer research, which enables firms to make data-driven decisions that lead to successful product launches.

The post How MarketGenics Refined a Food Brand’s Packaging Design appeared first on MarketGenics.

]]> Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics https://marketgenics.co/2024/07/understanding-consumer-preferences-pack-evaluation-study/ Thu, 25 Jul 2024 07:36:33 +0000 https://marketgenics.co/?p=13085 Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics.co Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics.co MarketGenics.co recently conducted an in-depth U&A (Usage and Attitude) and pack evaluation study for a reputed food nutrition brand, aiming to understand consumer relationships with nutritional supplements. Here’s a detailed look into how this research was conducted and the insightful outcomes. Research Objectives and Methodology Category U&A Study: Investigating every aspect of consumers’ interactions with nutritional supplements was the main objective. Understanding felt needs, perceptions of the category, purchasing habits, and consumption behaviors were all part of this. Pack Evaluation Study: We assessed how consumers reacted to several nutritional supplement packaging solutions. The research examined the packaging’s capacity to persuade, as well as spontaneous reactions, features that were liked and hated, attractiveness, relevancy, and distinctiveness. Research Approach Qualitative Research: To achieve comprehensive insights, we employed a qualitative research approach comprising Focused Group Discussions (FGDs) and Depth Interviews with the target audience. Target Audience: Gender: Female (Mothers of infants aged 0-2 years) SEC: A1/A2/B1 households Age Group: 23-45 years Nutritional Supplement Consumption Pattern: Currently consuming Similac, Dexolac, or Lactogen Authoritative Status: Key decision-makers in purchase Geographic Coverage: Metro Areas: Delhi-NCR and Mumbai Conducting the Study FGDs and Depth Interviews: MarketGenics researchers conducted FGDs and in-depth interviews with the target audience. These sessions, which were audio recorded, allowed us to capture nuanced consumer insights. Client Involvement: Clients were invited to attend the sessions, ensuring transparency and collaborative analysis. Data Analysis: The recorded sessions were transcribed and analyzed in-house to extract meaningful patterns and insights. Reporting: Findings were compiled into a comprehensive PPT report, detailing consumer attitudes towards the category and packaging options. Key Findings Category Understanding: Consumers exhibited a strong need for nutritional supplements driven by concerns for infant health and nutrition. Pack Evaluation: Spontaneous Reactions: Varied responses highlighting immediate perceptions of packaging aesthetics and functionality. Elements Liked/Disliked: Specific design elements, such as colors and ease of use, significantly influenced consumer preferences. Appeal and Relevance: Packaging that resonated with consumer values and practical needs received higher appeal and relevance scores. Uniqueness and Persuasion: Innovative and informative packaging stood out, enhancing consumer persuasion and advocacy potential. Conclusion This comprehensive U&A and pack evaluation study by MarketGenics.co provided actionable insights for the food nutrition brand. By understanding consumer preferences and packaging perceptions, the brand can refine its products and marketing strategies to better meet consumer needs and drive engagement.

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Understanding Consumer Preferences:
A U&A and Pack Evaluation Study by MarketGenics.co

Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics.co

MarketGenics.co recently conducted an in-depth U&A (Usage and Attitude) and pack evaluation study for a reputed food nutrition brand, aiming to understand consumer relationships with nutritional supplements. Here’s a detailed look into how this research was conducted and the insightful outcomes.

Research Objectives and Methodology

Category U&A Study:

Investigating every aspect of consumers’ interactions with nutritional supplements was the main objective. Understanding felt needs, perceptions of the category, purchasing habits, and consumption behaviors were all part of this.

Pack Evaluation Study:

We assessed how consumers reacted to several nutritional supplement packaging solutions. The research examined the packaging’s capacity to persuade, as well as spontaneous reactions, features that were liked and hated, attractiveness, relevancy, and distinctiveness.

Understanding Consumer Preferences

Research Approach

Qualitative Research: To achieve comprehensive insights, we employed a qualitative research approach comprising Focused Group Discussions (FGDs) and Depth Interviews with the target audience.

  • Target Audience:

    • Gender: Female (Mothers of infants aged 0-2 years)
    • SEC: A1/A2/B1 households
    • Age Group: 23-45 years
    • Nutritional Supplement Consumption Pattern: Currently consuming Similac, Dexolac, or Lactogen
    • Authoritative Status: Key decision-makers in purchase

  • Geographic Coverage:

    • Metro Areas: Delhi-NCR and Mumbai

Conducting the Study

  • FGDs and Depth Interviews: MarketGenics researchers conducted FGDs and in-depth interviews with the target audience. These sessions, which were audio recorded, allowed us to capture nuanced consumer insights.

  • Client Involvement: Clients were invited to attend the sessions, ensuring transparency and collaborative analysis.

  • Data Analysis: The recorded sessions were transcribed and analyzed in-house to extract meaningful patterns and insights.

  • Reporting: Findings were compiled into a comprehensive PPT report, detailing consumer attitudes towards the category and packaging options.

Key Findings

  • Category Understanding: Consumers exhibited a strong need for nutritional supplements driven by concerns for infant health and nutrition.

  • Pack Evaluation:

    • Spontaneous Reactions: Varied responses highlighting immediate perceptions of packaging aesthetics and functionality.
    • Elements Liked/Disliked: Specific design elements, such as colors and ease of use, significantly influenced consumer preferences.
    • Appeal and Relevance: Packaging that resonated with consumer values and practical needs received higher appeal and relevance scores.
    • Uniqueness and Persuasion: Innovative and informative packaging stood out, enhancing consumer persuasion and advocacy potential.

Conclusion

This comprehensive U&A and pack evaluation study by MarketGenics.co provided actionable insights for the food nutrition brand. By understanding consumer preferences and packaging perceptions, the brand can refine its products and marketing strategies to better meet consumer needs and drive engagement.

The post Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics appeared first on MarketGenics.

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