CATI Market Research Archives - MarketGenics http://marketgenics.co/tag/cati-market-research/ Best Market Research Company Wed, 21 Aug 2024 06:29:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://marketgenics.co/wp-content/uploads/2021/01/icon.png CATI Market Research Archives - MarketGenics http://marketgenics.co/tag/cati-market-research/ 32 32 Unveiling Ad Recall of a health & nutrition brand – CATI Quantitative Study https://marketgenics.co/2024/06/cati-quantitative-study/ Sun, 30 Jun 2024 00:05:39 +0000 http://homelancing.co/?p=1144 Unveiling Ad Recall of a health & nutrition brand: CATI Quantitative Study Unveiling Ad Recall of a health & nutrition brand among IPL viewers: CATI Quantitative Study – A MarketGenics Success Story Through creative advertising campaigns, firms aim to leave a lasting impression in the ever-evolving field of health and nutrition. A well-known health and nutrition company recently hired MarketGenics to evaluate how well viewers of the Indian Premier League remembered one of their commercials. The purpose of this study was to find out what these viewers recalled about the ads and logos used in the advertising, as well as to find out which other health and immunity brands caught their attention throughout the IPL matches. Research Objective This research’s main goal was to initiate a quantitative study to assess how well IPL viewers remembered commercials for a health and nutrition brand. The study’s specific objectives were to: Recognize the advertising that spectators of the Indian Premier League recall seeing during the game. Evaluate the recall of the health and nutrition brand’s advertising creatives, such as logos and ads. Find out which additional immunity and health products the audience remembered from the IPL matches. Target Audience The target audience for this study was defined as follows: Social Media Users: Respondents were required to be active users of Facebook, Instagram, Twitter, or LinkedIn. IPL Viewers: Only those who regularly watched IPL matches were included. Gender: Male (75%) and Female (30%). Age Group: 13 to 55 years, with equal representation across this age range. Location: Respondents were selected from Delhi, Mumbai, Chennai, and Bangalore. Sample Size: 50 respondents from each location, totaling 200 respondents. Research Methodology We used the Computer-Assisted Telephone Interviewing (CATI) approach for this study. We were able to effectively collect data from a geographically scattered and diversified population by using this quantitative approach. The Work Process Tele-callers stationed at the designated sites were coordinated with by the MarketGenics team. They received the required technical assistance along with an organized script and questionnaire. This made the data collection method reliable and consistent. The Success Story of MarketGenics In a record two days, MarketGenics successfully finished the entire survey, encompassing 200 respondents in accordance with the client’s requests. Some of the main reasons for our success are: Efficiency: The survey was completed on time and with great speed.Accuracy: Our staff, working with the client, double-checked the data on 80% of the responders to make sure it was legitimate. Conclusion MarketGenics has proven that it is capable of carrying out intricate and time-sensitive research assignments. Our capacity to effectively collect precise data and fulfill customer demands establishes us as a dependable collaborator for market research undertakings. MarketGenics is prepared to provide meaningful and useful data, whether the task at hand is evaluating ad recall among IPL viewers or deciphering consumer behavior for a health and nutrition brand. Our team’s knowledge and thorough research methodology allow us to assist brands in reaching their marketing objectives and optimizing their advertising tactics. To realize the full potential of your market research projects, get in touch with MarketGenics right now.

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Unveiling Ad Recall of a health & nutrition brand:
CATI Quantitative Study

Unveiling Ad Recall of a health & nutrition brand among IPL viewers: CATI Quantitative Study - A MarketGenics Success Story

Through creative advertising campaigns, firms aim to leave a lasting impression in the ever-evolving field of health and nutrition. A well-known health and nutrition company recently hired MarketGenics to evaluate how well viewers of the Indian Premier League remembered one of their commercials. The purpose of this study was to find out what these viewers recalled about the ads and logos used in the advertising, as well as to find out which other health and immunity brands caught their attention throughout the IPL matches.

Ad recall of a health & nutrition brand - CATI Study

Research Objective

This research’s main goal was to initiate a quantitative study to assess how well IPL viewers remembered commercials for a health and nutrition brand. The study’s specific objectives were to:

  • Recognize the advertising that spectators of the Indian Premier League recall seeing during the game.
  • Evaluate the recall of the health and nutrition brand’s advertising creatives, such as logos and ads.
  • Find out which additional immunity and health products the audience remembered from the IPL matches.

Target Audience

The target audience for this study was defined as follows:

  • Social Media Users: Respondents were required to be active users of Facebook, Instagram, Twitter, or LinkedIn.
  • IPL Viewers: Only those who regularly watched IPL matches were included.
  • Gender: Male (75%) and Female (30%).
  • Age Group: 13 to 55 years, with equal representation across this age range.
  • Location: Respondents were selected from Delhi, Mumbai, Chennai, and Bangalore.
  • Sample Size: 50 respondents from each location, totaling 200 respondents.

Research Methodology

We used the Computer-Assisted Telephone Interviewing (CATI) approach for this study. We were able to effectively collect data from a geographically scattered and diversified population by using this quantitative approach.

The Work Process

Tele-callers stationed at the designated sites were coordinated with by the MarketGenics team. They received the required technical assistance along with an organized script and questionnaire. This made the data collection method reliable and consistent.

The Success Story of MarketGenics

In a record two days, MarketGenics successfully finished the entire survey, encompassing 200 respondents in accordance with the client’s requests. Some of the main reasons for our success are:

Efficiency: The survey was completed on time and with great speed.
Accuracy: Our staff, working with the client, double-checked the data on 80% of the responders to make sure it was legitimate.

Conclusion

MarketGenics has proven that it is capable of carrying out intricate and time-sensitive research assignments. Our capacity to effectively collect precise data and fulfill customer demands establishes us as a dependable collaborator for market research undertakings. MarketGenics is prepared to provide meaningful and useful data, whether the task at hand is evaluating ad recall among IPL viewers or deciphering consumer behavior for a health and nutrition brand.

Our team’s knowledge and thorough research methodology allow us to assist brands in reaching their marketing objectives and optimizing their advertising tactics. To realize the full potential of your market research projects, get in touch with MarketGenics right now.

The post Unveiling Ad Recall of a health & nutrition brand – CATI Quantitative Study appeared first on MarketGenics.

]]> CATI -Quantitative Study for a Sanitary Napkin Brand https://marketgenics.co/2020/12/cati-quantitative-study-for-a-sanitary-napkin-brand/ Thu, 10 Dec 2020 00:42:35 +0000 http://homelancing.co/?p=1142 CATI Quantitative study Name: Sanitary Napkin Brand After Launch Post IPL Research type: CATI -Quantitative study Objective of the Project To understand what IPL viewers remember about advertisements after watching Rajasthan Royals and Royal Challengers Bangalore match on 17th October’2020. What do they recall about the advertising creatives of a newly launched of sanitary napkin brand (including logo, commercials) that they have seen during the match? Also, to recall all the brands that they have seen/recollect during last IPL match between RR and RCB . Target Audience Total sample size: 120 completes – 60 from Bangalore and 60 from Jaipur We need to carry out this study on evening 7 pm onwards post RR-RCB match on 17th October onwards ONLY FEMALES Age: 13-55 years 50% WITH 30 YEAR AGE GROUP AND 50%, ABOVE  30 YEAR Research Methodology We adopted CATI Quantitative Research Methodology for this project. The Work process We prepared the questionnaire/script for the tele-calling purpose and all necessary technical guidance was given to the team. MarketGenics Success Story The entire survey was completed in record one-day time, covering 120 respondents. Genuine IPL viewers, as required from the study, were interviewed. To check the accuracy of the data, backcheck of the respondents along with their responses were taken after the survey by our supervisors, in association with the client.  

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CATI
Quantitative study

  • Name: Sanitary Napkin Brand After Launch Post IPL
  • Research type: CATI -Quantitative study

Objective of the Project

To understand what IPL viewers remember about advertisements after watching Rajasthan Royals and Royal Challengers Bangalore match on 17th October’2020. What do they recall about the advertising creatives of a newly launched of sanitary napkin brand (including logo, commercials) that they have seen during the match? Also, to recall all the brands that they have seen/recollect during last IPL match between RR and RCB .

Target Audience

  • Total sample size: 120 completes – 60 from Bangalore and 60 from Jaipur
  • We need to carry out this study on evening 7 pm onwards post RR-RCB match on 17th October onwards
  • ONLY FEMALES
  • Age: 13-55 years
  • 50% WITH 30 YEAR AGE GROUP AND 50%, ABOVE  30 YEAR

Research Methodology

We adopted CATI Quantitative Research Methodology for this project.

The Work process

We prepared the questionnaire/script for the tele-calling purpose and all necessary technical guidance was given to the team.

MarketGenics Success Story

The entire survey was completed in record one-day time, covering 120 respondents. Genuine IPL viewers, as required from the study, were interviewed. To check the accuracy of the data, backcheck of the respondents along with their responses were taken after the survey by our supervisors, in association with the client.

 

The post CATI -Quantitative Study for a Sanitary Napkin Brand appeared first on MarketGenics.

]]> CATI Quantitative Study – Benefits of CATI in Market Research https://marketgenics.co/2020/10/benefits-of-cati-quantitative-study-in-market-research/ Sat, 24 Oct 2020 03:19:08 +0000 http://homelancing.co/?p=992 CATI Quantitative Study Benefits of CATI in Market Research There are different ways to carry out market research. One of the most commonly and effective ways of doing market research and consumer surveys is CATI. CATI is a successful example of how technology is improving the way we conduct market research in today’s time. With CATI, you get accurate and high quality data in a short frame of time. CATI is definitely a smart requirement to your organization’s research toolkit. Let’s know more about CATI and its benefits: What is CATI ? CATI stands for “computer-assisted telephone interviewing,”. Today, it is one of the most efficient methods of doing surveys and has replaced the modern telephone-based survey methods. It is a process of doing research in which an interviewer reads a questionnaire available on a computer screen, and the answers of the respondents are entered as they go. With a CATI approach, interviewers use a telephone to contact the respondents, and get the answers as per the questions visible on the screen. In CATI surveys, trained interviewers are required to question respondents via a computer-generated script. Each respondent’s answer is entered into a computerized system directly. Benefits of CATI Why CATI is more preferred than a normal telephonic interview? The main benefit of CATI research is its accuracy, as the software will automatically provide the best possible results for your survey by analyzing the patterns. It gives you rich and insightful data. You get all responses of the questionnaire. Almost all questions are asked to respondents using the computerized script. There are no chances of skipping questions or influencing respondents in some way or the other way. There is no scope of human error as the data is entered automatically in the system and there is no manual entry. CATI research is particularly effective when conducting research on a wider scale by connecting with respondents who do not have computer access but have a phone. CATI surveys save time as data is entered directly into the survey database and the data inputs are in a structured format. It saves the time of additional data processing like transcription, data entry and coding. This also reduces cost and errors. The interviewing process is much quicker. The data is entered in the way it is obtained Live reporting of data is possible in CATI survey. Marketgenics.co and CATI surveys At MarketGenics, our team has extensive experience of conducting global quantitative research via telephone (CATI) as well as online (CAWI). We also conduct face to face quantitative research or CLT research. We have conducted a number of surveys using CATI research method. Get in touch with us

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CATI Quantitative Study
Benefits of CATI in Market Research

There are different ways to carry out market research. One of the most commonly and effective ways of doing market research and consumer surveys is CATI. CATI is a successful example of how technology is improving the way we conduct market research in today’s time. With CATI, you get accurate and high quality data in a short frame of time. CATI is definitely a smart requirement to your organization’s research toolkit.

Let’s know more about CATI and its benefits:

What is CATI ?

CATI stands for “computer-assisted telephone interviewing,”. Today, it is one of the most efficient methods of doing surveys and has replaced the modern telephone-based survey methods. It is a process of doing research in which an interviewer reads a questionnaire available on a computer screen, and the answers of the respondents are entered as they go.

With a CATI approach, interviewers use a telephone to contact the respondents, and get the answers as per the questions visible on the screen. In CATI surveys, trained interviewers are required to question respondents via a computer-generated script. Each respondent’s answer is entered into a computerized system directly.

Benefits of CATI

Why CATI is more preferred than a normal telephonic interview?

  • The main benefit of CATI research is its accuracy, as the software will automatically provide the best possible results for your survey by analyzing the patterns. It gives you rich and insightful data.
  • You get all responses of the questionnaire. Almost all questions are asked to respondents using the computerized script. There are no chances of skipping questions or influencing respondents in some way or the other way.
  • There is no scope of human error as the data is entered automatically in the system and there is no manual entry.
  • CATI research is particularly effective when conducting research on a wider scale by connecting with respondents who do not have computer access but have a phone.
  • CATI surveys save time as data is entered directly into the survey database and the data inputs are in a structured format. It saves the time of additional data processing like transcription, data entry and coding. This also reduces cost and errors.
  • The interviewing process is much quicker. The data is entered in the way it is obtained
  • Live reporting of data is possible in CATI survey.

Marketgenics.co and CATI surveys

At MarketGenics, our team has extensive experience of conducting global quantitative research via telephone (CATI) as well as online (CAWI). We also conduct face to face quantitative research or CLT research. We have conducted a number of surveys using CATI research method. Get in touch with us

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