Blend Test Archives - MarketGenics http://marketgenics.co/tag/blend-test/ Best Market Research Company Wed, 21 Aug 2024 06:30:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://marketgenics.co/wp-content/uploads/2021/01/icon.png Blend Test Archives - MarketGenics http://marketgenics.co/tag/blend-test/ 32 32 Product evaluation research for a new green tea blend by a reputed tea brand https://marketgenics.co/2024/04/product-evaluation-research-fornew-green-tea-blend-by-xyz-brand/ Mon, 01 Apr 2024 09:15:59 +0000 http://marketgenics.co/?p=3109 Unveiling the Blend: A Comprehensive Evaluation of a New Green Tea Variant Product Evaluation Research for a New Green Tea Brand Introduction Maintaining a competitive edge in the ever-changing world of customer preferences necessitates constant innovation and an acute awareness of what appeals to your target market. Our customer, a well-known tea company, has set out to launch a brand-new green tea variety. We explore the complex process of product assessment research that was carried out to determine how consumers would respond to this novel blend in this blog article. Product Evaluation Research The study’s main objective was to evaluate consumer opinions of three different green tea varieties that our client had created: two blends in bag form and one in leaf form. The study focused on three important markets: Bangalore, Chennai, and Kochi. In these cities, consumers of Tetley and Lipton, two of the top competitors, sampled the blends. Research Objective The study’s main goal was to ascertain how consumers felt about our client’s new line of green tea blends. This required assessing a number of factors, including flavor, scent, presentation, and personal preference. Research Process: An Overview Using a screening questionnaire, green tea users were recruited to begin the research procedure. Over the course of four to five days, this painstaking procedure made sure that only individuals who fit the predetermined criteria were chosen. Multiple levels of consumer profiling were carried out, including information on preferences for green tea, consumption patterns, and demographics. Target audience The intended audience consisted of people in SEC A1/A2/B1, ages 25 to 35, who buy and drink green tea on a regular basis, preferably twice a month. The survey included 300 respondents in all, 100 of whom were inhabitants of each city. Research Methodology: Central Location Testing To collect thorough consumer input, the research methodology used was Central Location Testing (CLT). A number of factors were covered throughout the tasting sessions, including as the tea bag’s appearance and texture, scent, color, flavor, mouthfeel, and comparison to blends from competitors. A purchase intent assessment was also conducted to determine customer interest. Analysis and Insights Our research team carefully examined the data based on the answers received throughout the CLT sessions in order to produce useful insights. The client received useful information from the final research report, such as:determining which combination of the brand’s produced versions is the best.A go/no-go choice for every combination.evaluation of what is good and what needs to be adjusted or improved. Conclusion Research on product evaluation is an essential instrument for comprehending customer preferences and optimizing product offerings to satisfy market needs. Our client was able to make wise judgments and maintain an advantage in the highly competitive market landscape by carefully observing and analyzing consumer reactions to their new green tea variations. Success in the ever-changing beverage sector depends on constant innovation and research, as consumer preferences. Have a project in mind? Let’s talk now. Market Research is the only path that helps connect with customers. It is the potential key that provides solution and helps to cope up with the changing business environment. Contact Now

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Unveiling the Blend:
A Comprehensive Evaluation of a
New Green Tea Variant

Product Evaluation Research for a New Green Tea Brand

Introduction

Maintaining a competitive edge in the ever-changing world of customer preferences necessitates constant innovation and an acute awareness of what appeals to your target market. Our customer, a well-known tea company, has set out to launch a brand-new green tea variety. We explore the complex process of product assessment research that was carried out to determine how consumers would respond to this novel blend in this blog article.

Product Evaluation Research

The study’s main objective was to evaluate consumer opinions of three different green tea varieties that our client had created: two blends in bag form and one in leaf form. The study focused on three important markets: Bangalore, Chennai, and Kochi. In these cities, consumers of Tetley and Lipton, two of the top competitors, sampled the blends.

Research Objective

The study’s main goal was to ascertain how consumers felt about our client’s new line of green tea blends. This required assessing a number of factors, including flavor, scent, presentation, and personal preference.

Research Process: An Overview

Using a screening questionnaire, green tea users were recruited to begin the research procedure. Over the course of four to five days, this painstaking procedure made sure that only individuals who fit the predetermined criteria were chosen. Multiple levels of consumer profiling were carried out, including information on preferences for green tea, consumption patterns, and demographics.


Target audience

The intended audience consisted of people in SEC A1/A2/B1, ages 25 to 35, who buy and drink green tea on a regular basis, preferably twice a month. The survey included 300 respondents in all, 100 of whom were inhabitants of each city.

Research Methodology: Central Location Testing

To collect thorough consumer input, the research methodology used was Central Location Testing (CLT). A number of factors were covered throughout the tasting sessions, including as the tea bag’s appearance and texture, scent, color, flavor, mouthfeel, and comparison to blends from competitors. A purchase intent assessment was also conducted to determine customer interest.

Analysis and Insights

Our research team carefully examined the data based on the answers received throughout the CLT sessions in order to produce useful insights. The client received useful information from the final research report, such as:
determining which combination of the brand’s produced versions is the best.
A go/no-go choice for every combination.
evaluation of what is good and what needs to be adjusted or improved.

Conclusion

Research on product evaluation is an essential instrument for comprehending customer preferences and optimizing product offerings to satisfy market needs. Our client was able to make wise judgments and maintain an advantage in the highly competitive market landscape by carefully observing and analyzing consumer reactions to their new green tea variations. Success in the ever-changing beverage sector depends on constant innovation and research, as consumer preferences.

Have a project in mind? Let's talk now.

Market Research is the only path that helps connect with customers. It is the potential key that provides solution and helps to cope up with the changing business environment.

Contact Now
CLT for a Green Tea Brand

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]]> Blind Product test for two whisky blends against competitions https://marketgenics.co/2024/03/blind-product-test-for-two-whisky-blends-against-competitions-end-to-end-research/ Sat, 23 Mar 2024 07:29:20 +0000 http://marketgenics.co/?p=3870 Blind Product Test for Two Whisky Blends Against Competitors Blind Product test for two whisky blends against competitions | End to End Research Introduction Finding the ideal combination in the ever changing world of spirits is a journey full of complexity and intricacies. Whisky connoisseurs place a high value on the flavor, aroma, and entire experience. However, how do novel blends perform in comparison to well-known rivals? Here’s where thorough research becomes important. This blog post explores the depths of a blind product test, matching two brand-new whiskey blends against two industry mainstays: Imperial Blue and McDowell’s No. 1. Study Objective This study’s main goal was to carefully compare two new whisky blends from our client to their fierce rivals, McDowell’s No. 1 and Imperial Blue. Post-tasting spontaneous reactions, overall appeal, and a thorough analysis of appearance and taste metrics, such as color, flavor, scent, aftertaste, and smoothness, were all included in the evaluation. Target Audience and Sample Size Regular whisky drinkers who indulged in their preferred spirit at least twice or three times a week made up our target demographic. These individuals, who belonged to SEC A & B, ranged in age from 25 to 60 years, had monthly household incomes between 40 and 75K, and represented a wide range of whisky users. Notably, McDowell’s No. 1 and Imperial Blue were the most often consumed brands out of all of them. Research Approach: Central Location Testing To ensure precision and reliability, we adopted a Central Location Testing (CLT) format for our research. This quantitative approach, employing a monadic sequential methodology, involved presenting three blend samples to participants. The subsequent feedback provided invaluable insights into preferences and perceptions. Central Location Test The CLT took place at a prestigious hotel venue in Gurugram, attracting 65 enthusiastic respondents. Each participant was treated to 30ml samples of the blends, with careful rotation to mitigate order bias. The meticulous planning ensured a seamless process, with the entire test completed within a remarkable six-hour timeframe. Evaluation Parameters Our evaluation parameters were meticulously crafted by the MarketGenics Team to capture every aspect of the tasting experience. Participants were encouraged to provide feedback on taste, smoothness, smell, color, and mouthfeel, enabling a comprehensive analysis of each blend’s attributes. Successful Completion With 65 dedicated participants and a meticulously executed CLT, our blind product test was a resounding success. The wealth of data gathered during the process facilitated the creation of a comprehensive market research report, meticulously prepared by our research team. This report, enriched by the insights and preferences of our participants, was subsequently presented to our esteemed client, empowering them with invaluable knowledge for informed decision-making. Conclusion In the realm of whisky blending, precision, and expertise reign supreme. Through our blind product test, we embarked on a journey of discovery, unraveling the intricacies of taste, aroma, and preference. Armed with the insights gleaned from our discerning participants, our client is poised to navigate the competitive landscape with confidence and clarity. As the spirit of innovation continues to drive the industry forward, our commitment to rigorous research remains unwavering, ensuring that every blend tells a story worth savoring. https://m83.846.myftpupload.com/wp-content/uploads/2021/10/MarketGenics-CLT-Services-Snapshots.mp4

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Blind Product Test for
Two Whisky Blends
Against Competitors

Blind Product test for two whisky blends against competitions | End to End Research

Introduction

Finding the ideal combination in the ever changing world of spirits is a journey full of complexity and intricacies. Whisky connoisseurs place a high value on the flavor, aroma, and entire experience. However, how do novel blends perform in comparison to well-known rivals? Here’s where thorough research becomes important. This blog post explores the depths of a blind product test, matching two brand-new whiskey blends against two industry mainstays: Imperial Blue and McDowell’s No. 1.

Study Objective

This study’s main goal was to carefully compare two new whisky blends from our client to their fierce rivals, McDowell’s No. 1 and Imperial Blue. Post-tasting spontaneous reactions, overall appeal, and a thorough analysis of appearance and taste metrics, such as color, flavor, scent, aftertaste, and smoothness, were all included in the evaluation.

Target Audience and Sample Size

Regular whisky drinkers who indulged in their preferred spirit at least twice or three times a week made up our target demographic. These individuals, who belonged to SEC A & B, ranged in age from 25 to 60 years, had monthly household incomes between 40 and 75K, and represented a wide range of whisky users. Notably, McDowell’s No. 1 and Imperial Blue were the most often consumed brands out of all of them.

Research Approach: Central Location Testing

To ensure precision and reliability, we adopted a Central Location Testing (CLT) format for our research. This quantitative approach, employing a monadic sequential methodology, involved presenting three blend samples to participants. The subsequent feedback provided invaluable insights into preferences and perceptions.

Central Location Testing End to End Research

Central Location Test

The CLT took place at a prestigious hotel venue in Gurugram, attracting 65 enthusiastic respondents. Each participant was treated to 30ml samples of the blends, with careful rotation to mitigate order bias. The meticulous planning ensured a seamless process, with the entire test completed within a remarkable six-hour timeframe.

Evaluation Parameters

Our evaluation parameters were meticulously crafted by the MarketGenics Team to capture every aspect of the tasting experience. Participants were encouraged to provide feedback on taste, smoothness, smell, color, and mouthfeel, enabling a comprehensive analysis of each blend’s attributes.

Successful Completion

With 65 dedicated participants and a meticulously executed CLT, our blind product test was a resounding success. The wealth of data gathered during the process facilitated the creation of a comprehensive market research report, meticulously prepared by our research team. This report, enriched by the insights and preferences of our participants, was subsequently presented to our esteemed client, empowering them with invaluable knowledge for informed decision-making.

Conclusion

In the realm of whisky blending, precision, and expertise reign supreme. Through our blind product test, we embarked on a journey of discovery, unraveling the intricacies of taste, aroma, and preference. Armed with the insights gleaned from our discerning participants, our client is poised to navigate the competitive landscape with confidence and clarity. As the spirit of innovation continues to drive the industry forward, our commitment to rigorous research remains unwavering, ensuring that every blend tells a story worth savoring.

The post Blind Product test for two whisky blends against competitions appeared first on MarketGenics.

]]> Liquor Testing of a Reputed Brand: CLT https://marketgenics.co/2020/10/research-type-central-location-testing/ Wed, 14 Oct 2020 00:26:12 +0000 http://homelancing.co/?p=935 Liquor Testing of a Reputed Brand: A Central Location Testing CLT – Central location Testing – Liquor Testing Introduction MarketGenics conducted a fascinating project involving the taste testing of two types of alcohol for a well-known brand. The study, which used Central Location Testing (CLT), attempted to acquire genuine consumer input regarding each blend. What Is the Study All About? The primary goal of this survey was simple yet critical: have respondents taste two different types of alcohol blends and provide feedback on each combination separately. This procedure was rigorously constructed to verify that the input was authentic and not influenced by external forces. The Work Process To ensure that the replies were accurate, the survey followed a standardized process: Serving the Drinks: Respondents were offered the drinks with water. Neutralizing: To cleanse their palates, respondents consumed neutralizers in between tasting the two goods.Respondents were instructed to consume a few sips of the product before answering any questions.Sequential Questioning: The questioning for Product 1 was completed prior to introducing the next product. Our interviewers walked the respondents through the tasting process, making sure they sampled the product thoroughly before requesting input on various qualities. Research Methodology: Central Location Testing (CLT) Central Location Testing (CLT) is a powerful research approach in which consumers are invited to a central location to participate in product trials. This technique enables controlled conditions and ensures that input is captured in real time, offering significant insights into customer preferences. For this study, we chose a luxury hotel in Jaipur as the testing location. MarketGenics’ Success Story. MarketGenics completed this comprehensive survey in record speed of four hours. The study had 40 participants and was conducted by two competent interviewers from our research team. Our strategy was efficient and effective, allowing us to collect high-quality data quickly while meeting the client’s goals and expectations. Conclusion The liquor testing research conducted by MarketGenics demonstrates our experience in Central Location testing. Our systematic approach and rapid execution highlight our capacity to provide precise and actionable insights to our clients. If you want to understand consumer preferences and improve your products, MarketGenics is the right partner for dependable and powerful market research. Please contact us if you have any questions about how MarketGenics can help you with your next research assignment. We believe that this blog post conveys the thorough methodology and successful execution of MarketGenics’ liquor testing study. Our dedication to producing high-quality research is obvious in every assignment we tackle.

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Liquor Testing of a Reputed Brand:
A Central Location Testing

CLT - Central location Testing - Liquor Testing

Introduction

MarketGenics conducted a fascinating project involving the taste testing of two types of alcohol for a well-known brand. The study, which used Central Location Testing (CLT), attempted to acquire genuine consumer input regarding each blend.

What Is the Study All About?

The primary goal of this survey was simple yet critical: have respondents taste two different types of alcohol blends and provide feedback on each combination separately. This procedure was rigorously constructed to verify that the input was authentic and not influenced by external forces.

Liquour testing of a reputed brand

The Work Process

To ensure that the replies were accurate, the survey followed a standardized process:

  • Serving the Drinks: Respondents were offered the drinks with water.
  • Neutralizing: To cleanse their palates, respondents consumed neutralizers in between tasting the two goods.
    Respondents were instructed to consume a few sips of the product before answering any questions.
    Sequential Questioning: The questioning for Product 1 was completed prior to introducing the next product.

Our interviewers walked the respondents through the tasting process, making sure they sampled the product thoroughly before requesting input on various qualities.

Research Methodology: Central Location Testing (CLT)

Central Location Testing (CLT) is a powerful research approach in which consumers are invited to a central location to participate in product trials. This technique enables controlled conditions and ensures that input is captured in real time, offering significant insights into customer preferences.

For this study, we chose a luxury hotel in Jaipur as the testing location.

MarketGenics’ Success Story.

MarketGenics completed this comprehensive survey in record speed of four hours. The study had 40 participants and was conducted by two competent interviewers from our research team. Our strategy was efficient and effective, allowing us to collect high-quality data quickly while meeting the client’s goals and expectations.

Conclusion

The liquor testing research conducted by MarketGenics demonstrates our experience in Central Location testing. Our systematic approach and rapid execution highlight our capacity to provide precise and actionable insights to our clients. If you want to understand consumer preferences and improve your products, MarketGenics is the right partner for dependable and powerful market research.

Please contact us if you have any questions about how MarketGenics can help you with your next research assignment.

We believe that this blog post conveys the thorough methodology and successful execution of MarketGenics’ liquor testing study. Our dedication to producing high-quality research is obvious in every assignment we tackle.

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