Brand Health Archives - MarketGenics http://marketgenics.co/tag/brand-health/ Best Market Research Company Wed, 21 Aug 2024 06:26:58 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://marketgenics.co/wp-content/uploads/2021/01/icon.png Brand Health Archives - MarketGenics http://marketgenics.co/tag/brand-health/ 32 32 Competitive Brand Health Assessment in Elevator solutions category – End to End Research https://marketgenics.co/2024/03/brand-health-assessment-in-elevator-solutions-category/ Fri, 08 Mar 2024 10:38:32 +0000 http://marketgenics.co/?p=3758 A Comprehensive Competitive “Elevator” Brand Health Assessment As a global leader in the elevator and escalator industry, XXXX provides elevators, escalators and automatic building doors, as well as solutions for maintenance and modernization, which add value to the life cycle of any building. Client wished to conduct a study amongst the stake holders of this brand to understand awareness, drivers, barriers & perceptions of XXXX which would aid them in developing Market communication strategy MarketGenics, the best market research company in India, was approached to conduct a study in this regard.  Scope of Research Key objective of this study was to assess the overall health of the brand XXXX Elevator India In this regard, the research also covered the following Assess the current brand health of KONE amongst target audience Brand familiarity vis a vis competition Intention to buy / recommend in competitive context Research Design Target Audience Definition & Profiling Customers: Builders and flat promoters involved in the development of commercial properties and residential housing projects. Building owners/developers, including owners of commercial establishments and independent houses. Apartment owners associations tasked with maintenance decisions and contractor selection. Influencers: Architects and consultants. Building contractor firms. Infrastructure development companies. Facilities operations and maintenance departments. End Users: Individuals who frequently utilize elevators across various properties, including: Office establishments. Residence Public spaces, etc. Competition: Marketers and brand managers representing key competitor brands. Additional Categories: Considerations based on: Business size and scale.Years of operation in the industry.Experience in the field.   Locations Covered Delhi Noida Gurugram Chandigarh Kolkata  Ahmedabad Mumbai Pune Nagpur Hyderabad Bengaluru Chennai Research Methodology For this project, Team MarketGenics chose to employ both qualitative and quantitative methodologies. The target audience was segmented into the following categories: Builders/General ContractorsBuilding Owners/Facility ManagersReal Estate DevelopersHousing Owners Association (Office bearers of housing societies)ArchitectsTechnical ConsultantsIndividuals who frequently use elevators at various property premises In the quantitative research phase, we gathered opinions from over 1200 respondents through an online questionnaire. Additionally, we conducted face-to-face, in-depth qualitative interviews with 108 respondents. Successful Completion MarketGenics was deeply engaged in all facets of this comprehensive research endeavor. From formulating questionnaires for both qualitative and quantitative interviews to conducting field research, our team excelled in engaging the appropriate target audience and eliciting candid feedback. Despite the magnitude of the project, MarketGenics was tasked with completing it within one month. Throughout the duration, we provided regular updates to the client, ensuring transparency and alignment with their expectations. Upon gathering data from various sources, we meticulously analyzed it to produce a comprehensive research report. The final findings were then presented to the client, encapsulating the culmination of our efforts and insights garnered from the research process.

The post Competitive Brand Health Assessment in Elevator solutions category – End to End Research appeared first on MarketGenics.

]]>

A Comprehensive Competitive "Elevator" Brand Health Assessment

As a global leader in the elevator and escalator industry, XXXX provides elevators, escalators and automatic building doors, as well as solutions for maintenance and modernization, which add value to the life cycle of any building.

Client wished to conduct a study amongst the stake holders of this brand to understand awareness, drivers, barriers & perceptions of XXXX which would aid them in developing Market communication strategy

MarketGenics, the best market research company in India, was approached to conduct a study in this regard. 

Scope of Research

Key objective of this study was to assess the overall health of the brand XXXX Elevator India

In this regard, the research also covered the following

  • Assess the current brand health of KONE amongst target audience
  • Brand familiarity vis a vis competition
  • Intention to buy / recommend in competitive context

Research Design

Target Audience Definition & Profiling

Customers:

  • Builders and flat promoters involved in the development of commercial properties and residential housing projects.
  • Building owners/developers, including owners of commercial establishments and independent houses.
  • Apartment owners associations tasked with maintenance decisions and contractor selection.

Influencers:

  • Architects and consultants.
  • Building contractor firms.
  • Infrastructure development companies.
  • Facilities operations and maintenance departments.

End Users:

Individuals who frequently utilize elevators across various properties, including:

  • Office establishments.
  • Residence
  • Public spaces, etc.

Competition:

Marketers and brand managers representing key competitor brands.

Additional Categories:

Considerations based on:

Business size and scale.
Years of operation in the industry.
Experience in the field.

 

Locations Covered

  • Delhi
  • Noida
  • Gurugram
  • Chandigarh
  • Kolkata 
  • Ahmedabad
  • Mumbai
  • Pune
  • Nagpur
  • Hyderabad
  • Bengaluru
  • Chennai

Research Methodology

For this project, Team MarketGenics chose to employ both qualitative and quantitative methodologies.

The target audience was segmented into the following categories:

Builders/General Contractors
Building Owners/Facility Managers
Real Estate Developers
Housing Owners Association (Office bearers of housing societies)
Architects
Technical Consultants
Individuals who frequently use elevators at various property premises

In the quantitative research phase, we gathered opinions from over 1200 respondents through an online questionnaire.

Additionally, we conducted face-to-face, in-depth qualitative interviews with 108 respondents.

Successful Completion

MarketGenics was deeply engaged in all facets of this comprehensive research endeavor. From formulating questionnaires for both qualitative and quantitative interviews to conducting field research, our team excelled in engaging the appropriate target audience and eliciting candid feedback.

Despite the magnitude of the project, MarketGenics was tasked with completing it within one month. Throughout the duration, we provided regular updates to the client, ensuring transparency and alignment with their expectations.

Upon gathering data from various sources, we meticulously analyzed it to produce a comprehensive research report. The final findings were then presented to the client, encapsulating the culmination of our efforts and insights garnered from the research process.

The post Competitive Brand Health Assessment in Elevator solutions category – End to End Research appeared first on MarketGenics.

]]> Transforming Brand Health – A Case Study https://marketgenics.co/2023/09/transforming-brand-health-a-case-study/ Tue, 12 Sep 2023 06:17:09 +0000 http://marketgenics.co/?p=10393 Transforming Brand Health A Success Story Client Success Story: Transforming Brand Health at MarketGenics.co. At MarketGenics.co, we are committed to helping brands thrive through data-driven insights and analysis Today, we are happy to share a recent success story from our partnership with a reputed snacks & sweets brand. The Challenge: The brand was facing some uncertainty about its brand health and customer perceptions. They were eager to gain a deeper understanding of their market position, identify areas for improvement, and make data-backed decisions for their future strategies. Our Solution: Our team at MarketGenics.co conducted an in-depth Brand Health Study, leveraging advanced analytics and consumer research techniques. We left no stone unturned in exploring every aspect of brand perception. The Insights Our comprehensive study revealed some remarkable insights: The brand loyalty was higher than expected among its core demographic. A significant opportunity existed to expand into a new market segment. Customer sentiment around the brand’s sustainability efforts was a key driver of positive brand perception. The Results Armed with these actionable insights, the brand made strategic changes to their marketing and product development efforts. They launched a successful sustainability campaign, expanded their product range, and saw a remarkable increase in market share and customer satisfaction. The Impact: This journey to market leadership is a testament to the power of data-driven decision-making. We’re proud to have been part of their success story and are excited to continue supporting them on their path to even greater heights. Have a project in mind? Let’s talk now. Market Research is the only path that helps connect with customers. It is the potential key that provides solution and helps to cope up with the changing business environment. Contact Now If you’re ready to unlock game-changing insights for your brand, don’t hesitate to reach out to us at MarketGenics.co. Let’s embark on a journey to success together.  For more info on the case study, connect with us now Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

The post Transforming Brand Health – A Case Study appeared first on MarketGenics.

]]>

Transforming Brand Health
A Success Story

Client Success Story: Transforming Brand Health at MarketGenics.co.

At MarketGenics.co, we are committed to helping brands thrive through data-driven insights and analysis Today, we are happy to share a recent success story from our partnership with a reputed snacks & sweets brand.

The Challenge:

The brand was facing some uncertainty about its brand health and customer perceptions. They were eager to gain a deeper understanding of their market position, identify areas for improvement, and make data-backed decisions for their future strategies.

Our Solution:

Our team at MarketGenics.co conducted an in-depth Brand Health Study, leveraging advanced analytics and consumer research techniques. We left no stone unturned in exploring every aspect of brand perception.

Brand positioning

The Insights

Our comprehensive study revealed some remarkable insights:
1️⃣ The brand loyalty was higher than expected among its core demographic.
2️⃣ A significant opportunity existed to expand into a new market segment.
3️⃣ Customer sentiment around the brand’s sustainability efforts was a key driver of positive brand perception.

The Results

Armed with these actionable insights, the brand made strategic changes to their marketing and product development efforts. They launched a successful sustainability campaign, expanded their product range, and saw a remarkable increase in market share and customer satisfaction.

The Impact:

This journey to market leadership is a testament to the power of data-driven decision-making. We’re proud to have been part of their success story and are excited to continue supporting them on their path to even greater heights.

Have a project in mind? Let's talk now.

Market Research is the only path that helps connect with customers. It is the potential key that provides solution and helps to cope up with the changing business environment.

Contact Now

If you’re ready to unlock game-changing insights for your brand, don’t hesitate to reach out to us at MarketGenics.co. Let’s embark on a journey to success together. 

For more info on the case study, connect with us now

Brand Health - Case Study

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

The post Transforming Brand Health – A Case Study appeared first on MarketGenics.

]]>