Central Location Testing Archives - MarketGenics http://marketgenics.co/tag/central-location-testing/ Best Market Research Company Wed, 21 Aug 2024 06:30:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.2 https://marketgenics.co/wp-content/uploads/2021/01/icon.png Central Location Testing Archives - MarketGenics http://marketgenics.co/tag/central-location-testing/ 32 32 Blend Test for a New Blend Vs Key Competition: End-to-end Research https://marketgenics.co/2021/04/blend-test-for-a-new-blend-vs-key-competion/ Thu, 29 Apr 2021 06:11:31 +0000 http://marketgenics.co/?p=2415 Blend Test for a New Blend Vs Key Competition Name:  Blend Test for a New Blend Methodology: CLT along with Monadic Sequential (Blind form without exposing the brand name) End to end research project MarketGenics.co  conducted a thorough study project for a well-known alcoholic beverage company in April 2021. The goal was to assess the competitive environment between two well-known blends, Royal Stag and All Seasons, and a new alcohol mix that was about to be launched. Project Overview Objective Goal: Blend test for a new alcohol blend versus its competitors. Locations: Delhi, Noida, Gurugram. Total Respondents: 60 from each location. Age Range: 20 to 50 years. Timeline: 5 days (3 days for data collection, 2 days for analysis and reporting). Methodology The effort was carried out in tandem with important occasions like Ramadan and Navratri during the peak of the COVID-19 pandemic. The MarketGenics team upheld strict measures to guarantee the security and dependability of the study in spite of these obstacles. Central Location Testing (CLT) Approach: Monadic Sequential Methodology. Procedure: Respondents were exposed to two blends (one new, one popular) sequentially without disclosing the blend names. Locations: CLT was conducted in Noida, Delhi, and Gurugram Execution Data Collection: The CLT was held in hotels in each city, carefully following COVID-19 security protocols. In order to reduce interaction and maintain a secure atmosphere, respondents showed up during the designated times. Procedure: Every participant consumed both the novel blend and a well-liked blend. After that, questions about flavor, color, strength, taste, after taste and other characteristics were put to them. Tools: An online questionnaire that had been pre-designed was used to get feedback. Analysis Following the collection of data, the research team at MarketGenics assembled and examined the answers from each of the three sites. Comparing the new blend’s characteristics to those of the well-liked mixes was the main focus of the study. Findings The study yielded significant findings about consumer inclinations and opinions of the novel alcohol blend vis-à-vis its well-established rivals. Important parameters including flavor, color, and potency were carefully assessed, allowing the customer to make well-informed choices regarding the product introduction. To sum up In an unprecedented five days, MarketGenics.co finished the end-to-end research study, despite the obstacles presented by COVID-19, Ramadan, and Navratri. The team’s commitment and proficiency in conducting market research were demonstrated by the timely delivery of the final report. MarketGenics.co stands out as the best option for companies looking for premium market research services in CLT because it consistently provides dependable and useful insights, even in the most trying situations.

The post Blend Test for a New Blend Vs Key Competition: End-to-end Research appeared first on MarketGenics.

]]>

Blend Test for a New Blend
Vs Key Competition

  • Name:  Blend Test for a New Blend
  • Methodology: CLT along with Monadic Sequential (Blind form without exposing the brand name)

End to end research project

MarketGenics.co  conducted a thorough study project for a well-known alcoholic beverage company in April 2021. The goal was to assess the competitive environment between two well-known blends, Royal Stag and All Seasons, and a new alcohol mix that was about to be launched.

Central Location Testing Blend Test

Project Overview

Objective

  • Goal: Blend test for a new alcohol blend versus its competitors.
  • Locations: Delhi, Noida, Gurugram.
  • Total Respondents: 60 from each location.
  • Age Range: 20 to 50 years.
  • Timeline: 5 days (3 days for data collection, 2 days for analysis and reporting).

Methodology

The effort was carried out in tandem with important occasions like Ramadan and Navratri during the peak of the COVID-19 pandemic. The MarketGenics team upheld strict measures to guarantee the security and dependability of the study in spite of these obstacles.

Central Location Testing (CLT)

  • Approach: Monadic Sequential Methodology.
  • Procedure: Respondents were exposed to two blends (one new, one popular) sequentially without disclosing the blend names.
  • Locations: CLT was conducted in Noida, Delhi, and Gurugram

Execution

Data Collection:

The CLT was held in hotels in each city, carefully following COVID-19 security protocols. In order to reduce interaction and maintain a secure atmosphere, respondents showed up during the designated times.

  • Procedure: Every participant consumed both the novel blend and a well-liked blend. After that, questions about flavor, color, strength, taste, after taste and other characteristics were put to them.
  • Tools: An online questionnaire that had been pre-designed was used to get feedback.

Analysis

Following the collection of data, the research team at MarketGenics assembled and examined the answers from each of the three sites. Comparing the new blend’s characteristics to those of the well-liked mixes was the main focus of the study.

Findings

The study yielded significant findings about consumer inclinations and opinions of the novel alcohol blend vis-à-vis its well-established rivals. Important parameters including flavor, color, and potency were carefully assessed, allowing the customer to make well-informed choices regarding the product introduction.

To sum up

In an unprecedented five days, MarketGenics.co finished the end-to-end research study, despite the obstacles presented by COVID-19, Ramadan, and Navratri. The team’s commitment and proficiency in conducting market research were demonstrated by the timely delivery of the final report.

MarketGenics.co stands out as the best option for companies looking for premium market research services in CLT because it consistently provides dependable and useful insights, even in the most trying situations.

The post Blend Test for a New Blend Vs Key Competition: End-to-end Research appeared first on MarketGenics.

]]> Liquor Testing of a Reputed Brand: CLT https://marketgenics.co/2020/10/research-type-central-location-testing/ Wed, 14 Oct 2020 00:26:12 +0000 http://homelancing.co/?p=935 Liquor Testing of a Reputed Brand: A Central Location Testing CLT – Central location Testing – Liquor Testing Introduction MarketGenics conducted a fascinating project involving the taste testing of two types of alcohol for a well-known brand. The study, which used Central Location Testing (CLT), attempted to acquire genuine consumer input regarding each blend. What Is the Study All About? The primary goal of this survey was simple yet critical: have respondents taste two different types of alcohol blends and provide feedback on each combination separately. This procedure was rigorously constructed to verify that the input was authentic and not influenced by external forces. The Work Process To ensure that the replies were accurate, the survey followed a standardized process: Serving the Drinks: Respondents were offered the drinks with water. Neutralizing: To cleanse their palates, respondents consumed neutralizers in between tasting the two goods.Respondents were instructed to consume a few sips of the product before answering any questions.Sequential Questioning: The questioning for Product 1 was completed prior to introducing the next product. Our interviewers walked the respondents through the tasting process, making sure they sampled the product thoroughly before requesting input on various qualities. Research Methodology: Central Location Testing (CLT) Central Location Testing (CLT) is a powerful research approach in which consumers are invited to a central location to participate in product trials. This technique enables controlled conditions and ensures that input is captured in real time, offering significant insights into customer preferences. For this study, we chose a luxury hotel in Jaipur as the testing location. MarketGenics’ Success Story. MarketGenics completed this comprehensive survey in record speed of four hours. The study had 40 participants and was conducted by two competent interviewers from our research team. Our strategy was efficient and effective, allowing us to collect high-quality data quickly while meeting the client’s goals and expectations. Conclusion The liquor testing research conducted by MarketGenics demonstrates our experience in Central Location testing. Our systematic approach and rapid execution highlight our capacity to provide precise and actionable insights to our clients. If you want to understand consumer preferences and improve your products, MarketGenics is the right partner for dependable and powerful market research. Please contact us if you have any questions about how MarketGenics can help you with your next research assignment. We believe that this blog post conveys the thorough methodology and successful execution of MarketGenics’ liquor testing study. Our dedication to producing high-quality research is obvious in every assignment we tackle.

The post Liquor Testing of a Reputed Brand: CLT appeared first on MarketGenics.

]]>

Liquor Testing of a Reputed Brand:
A Central Location Testing

CLT - Central location Testing - Liquor Testing

Introduction

MarketGenics conducted a fascinating project involving the taste testing of two types of alcohol for a well-known brand. The study, which used Central Location Testing (CLT), attempted to acquire genuine consumer input regarding each blend.

What Is the Study All About?

The primary goal of this survey was simple yet critical: have respondents taste two different types of alcohol blends and provide feedback on each combination separately. This procedure was rigorously constructed to verify that the input was authentic and not influenced by external forces.

Liquour testing of a reputed brand

The Work Process

To ensure that the replies were accurate, the survey followed a standardized process:

  • Serving the Drinks: Respondents were offered the drinks with water.
  • Neutralizing: To cleanse their palates, respondents consumed neutralizers in between tasting the two goods.
    Respondents were instructed to consume a few sips of the product before answering any questions.
    Sequential Questioning: The questioning for Product 1 was completed prior to introducing the next product.

Our interviewers walked the respondents through the tasting process, making sure they sampled the product thoroughly before requesting input on various qualities.

Research Methodology: Central Location Testing (CLT)

Central Location Testing (CLT) is a powerful research approach in which consumers are invited to a central location to participate in product trials. This technique enables controlled conditions and ensures that input is captured in real time, offering significant insights into customer preferences.

For this study, we chose a luxury hotel in Jaipur as the testing location.

MarketGenics’ Success Story.

MarketGenics completed this comprehensive survey in record speed of four hours. The study had 40 participants and was conducted by two competent interviewers from our research team. Our strategy was efficient and effective, allowing us to collect high-quality data quickly while meeting the client’s goals and expectations.

Conclusion

The liquor testing research conducted by MarketGenics demonstrates our experience in Central Location testing. Our systematic approach and rapid execution highlight our capacity to provide precise and actionable insights to our clients. If you want to understand consumer preferences and improve your products, MarketGenics is the right partner for dependable and powerful market research.

Please contact us if you have any questions about how MarketGenics can help you with your next research assignment.

We believe that this blog post conveys the thorough methodology and successful execution of MarketGenics’ liquor testing study. Our dedication to producing high-quality research is obvious in every assignment we tackle.

The post Liquor Testing of a Reputed Brand: CLT appeared first on MarketGenics.

]]>